Dynamic Ads for Control Freaks By Steve Hammer
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The document discusses using scripts in Google Ads to automate tasks like dynamic ad updates. It provides examples of scripts for features like keyword insertion, ad copy rotation, and bid adjustments based on factors like weather or daily activities. The author also discusses using customizers and if/then statements to make scripts more sophisticated, and includes various resources for learning about Google Ads scripts.
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Dynamic Ads for Control Freaks By Steve Hammer
- 1. #SMX #13B @armondhammer Decoding Code Dynamic Ads for Control Freaks Steve Hammer President, RankHammer
- 2. #SMX #13B @armondhammer Decoding Code Dynamic Ads for Control Freaks Steve Hammer President, RankHammer
- 3. #SMX #13B @armondhammer That’s all of us right? Dynamic Ads for Control Freaks Steve Hammer President, RankHammer
- 4. #SMX #24B @armondhammer 5th mostTrusted
- 5. #SMX #24B @armondhammer Google’s Pilot Ads
- 6. #SMX #24B @armondhammer Reminds me of this
- 7. #SMX #24B @armondhammer Excessive use of Broad Match
- 9. #SMX #24B @armondhammer About Me FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Digital Marketing Agency
- 10. #SMX #24B @armondhammer Start with keyword insertion
- 11. #SMX #24B @armondhammer Keep Relevance, Fewer Ad Groups
- 12. #SMX #24B @armondhammer Next Level – Happy Hour • 11AMLunch • 4PM Happy Hour • 6PMDinner
- 13. #SMX #24B @armondhammer Then I discovered Scripts
- 15. #SMX #24B @armondhammer Good Candidates Daily Activities • Scale Changes • Profit bidding Bulk Changes • KW addition Rapid Movement • Limited Inventory • Price Changes Creative Models • Correlated Bidding Ad Copy Rotation • Timely Changes
- 16. #SMX #24B @armondhammer Bid ByWeather
- 18. #SMX #24B @armondhammer Combinations Countdown Happy Hour Super Relevance and urgency
- 19. #SMX #24B @armondhammer Script Resources https://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts https://www.koozai.com/blog/pay-per-click-ppc/google- adwords/100-google-adwords-scripts-using/ https://developers.google.com/adwords/scripts/
- 20. #SMX #24B @armondhammer Business Data - Customizers Model (text) Capacity (number) Type (text) Start_price (price) Sale_ends (date) Target campaign Target ad group Target keyword ProWhip 300 5 tilt-head $199 5/15/2014 20:00 ProWhip campaign ProWhip 300 ad group ProWhip X 7 bowl-lift $399 5/31/2014 20:00 ProWhip campaign ProWhip X ad group
- 21. #SMX #24B @armondhammer Writing an Ad
- 22. #SMX #24B @armondhammer KeywordTargeting Model, Engine, Features, price, from one input
- 23. #SMX #24B @armondhammer KeywordTargeting Long Phrases to Short Insertions
- 25. #SMX #24B @armondhammer Countdown Customizers
- 26. #SMX #24B @armondhammer Easter Egg
- 27. #SMX #24B @armondhammer Indirect Searcher Data
- 28. #SMX #24B @armondhammer Available Time Zone Location Device Audience Gender Age
- 29. #SMX #24B @armondhammer Searcher Location Insertion Target Location Number Area Name State Dallas 13 DFW Texas Chicago 8 Chicago Land Illinois
- 30. #SMX #24B @armondhammer More power with two letters
- 31. #SMX #24B @armondhammer If then: else
- 32. #SMX #24B @armondhammer Coming Soon?
- 33. #SMX #13B @armondhammer LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX