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Duplicate Content slide deck from SES San Francisco August 15, 2012

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Eric Enge
Eric Enge

The document discusses duplicate content and solutions. It is a presentation by Eric Enge from Stone Temple Consulting on duplicate content issues and how to resolve them. Some solutions discussed are using canonical tags, noindex tags for alternate pages, and 301 redirects. The presentation includes examples of duplicate content scenarios and recommendations for how to pick the best version for search engines.

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Duplicate Content Definition & Solutions Eric Enge Stone Temple Consulting CEO San Francisco| August 13–17
San Francisco | August 13–17, 2012 | #sessf Who Am I?  Co-author: The Art of SEO  President: Stone Temple Consulting 25+ person SEO and PPC firm  Trainer: Instant E-Training  Twitter: @stonetemple  Google Plus: +Eric Enge @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Geek Out Alert! @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf The Google Patents  Goto: http://patft.uspto.gov/netahtml/PTO/srchnum.htm  Then search on these numbers: – 6,615,209 – 6,658,423  Many other patents, but there are two of the key ones. Bring your headache meds @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf I mean, serious meds @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Typical Web Page Top Navigation Left Content Right Sidebar Specific to Sidebar Navigation This page Navigation Sidebar Navigation @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Input to Dupe Content Algo Content Specific to This page @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Example Site @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Manufacturer Supplied Text @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Shingles The quick brown The obtuse fox … orangutan… The obtuse The altruistic = orangutan… alligator … The eager electric The quick brown eel … fox … The altruistic The eager electric alligator … eel … @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf One Sort Order @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Versus Another @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Faceted Navigation @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Faceted Navigation Solutions  Preferred = canonical tag – <link rel="canonical" href="http://www.example.com/product.php? item=swedish-fish" /> – Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonica  Backup is to No Index alternate sort orders. @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Simple Database Substitution Boston is a great New York is a place to live. great place to live. = Boston is the New York is the largest city in largest city in New Massachusetts. I York state. I like like Boston New York because the because the people are so people are so friendly. friendly. @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Simple Synonym Substitution Boston is a great Boston is a place to live. wonderful place to = Boston is the live. Boston is the largest city in biggest city in Massachusetts. I Massachusetts. I like Boston like Boston because the because the people are so people are so friendly. nice. @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Shingles + Synonyms The hard to The quick brown understand fox … orangutan… The obtuse The well meaning orangutan… The eager electric eel … = alligator … The fast brown fox … The altruistic The earnest alligator … electric eel … @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Query Specific! Fruit Storage Frodo Baggins is such a = Winter is part of nature’s way of … loveable … Storing fruit in Tupperware In the Taming of the Shrew, with proper air ventilation the … … Storing fruit in Tupperware Kardassian filters are often with proper air ventilation used for … … @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Picking the Winner 2006- 2011 2011 (coming soon?)  PageRank  Original Author  Trust /  Link Equity Authority Score  Recency  Recency  Original Author @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Solutions ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf 301 Redirect ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf <link rel="canonical" href="http://ny.com"/> ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Tell the Search Engine to Ignore the Parameter @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Two Lesser Solutions  No index the duplicate page – Keeps it out of the index – Still consumes crawl budget – Can pass link juice back to other pages  Block crawling of dupes in robots.txt – May still be in the index – Saves crawl budget – Does NOT pass link juice back to other pages @stonetemple / +Eric Enge
San Francisco | August 13–17, 2012 | #sessf Thank You! Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / +Eric Enge

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Duplicate Content slide deck from SES San Francisco August 15, 2012

  • 1. Duplicate Content Definition & Solutions Eric Enge Stone Temple Consulting CEO San Francisco| August 13–17
  • 2. San Francisco | August 13–17, 2012 | #sessf Who Am I?  Co-author: The Art of SEO  President: Stone Temple Consulting 25+ person SEO and PPC firm  Trainer: Instant E-Training  Twitter: @stonetemple  Google Plus: +Eric Enge @stonetemple / +Eric Enge
  • 3. San Francisco | August 13–17, 2012 | #sessf Geek Out Alert! @stonetemple / +Eric Enge
  • 4. San Francisco | August 13–17, 2012 | #sessf The Google Patents  Goto: http://patft.uspto.gov/netahtml/PTO/srchnum.htm  Then search on these numbers: – 6,615,209 – 6,658,423  Many other patents, but there are two of the key ones. Bring your headache meds @stonetemple / +Eric Enge
  • 5. San Francisco | August 13–17, 2012 | #sessf I mean, serious meds @stonetemple / +Eric Enge
  • 6. San Francisco | August 13–17, 2012 | #sessf Typical Web Page Top Navigation Left Content Right Sidebar Specific to Sidebar Navigation This page Navigation Sidebar Navigation @stonetemple / +Eric Enge
  • 7. San Francisco | August 13–17, 2012 | #sessf Input to Dupe Content Algo Content Specific to This page @stonetemple / +Eric Enge
  • 8. San Francisco | August 13–17, 2012 | #sessf Example Site @stonetemple / +Eric Enge
  • 9. San Francisco | August 13–17, 2012 | #sessf Manufacturer Supplied Text @stonetemple / +Eric Enge
  • 10. San Francisco | August 13–17, 2012 | #sessf Shingles The quick brown The obtuse fox … orangutan… The obtuse The altruistic = orangutan… alligator … The eager electric The quick brown eel … fox … The altruistic The eager electric alligator … eel … @stonetemple / +Eric Enge
  • 11. San Francisco | August 13–17, 2012 | #sessf One Sort Order @stonetemple / +Eric Enge
  • 12. San Francisco | August 13–17, 2012 | #sessf Versus Another @stonetemple / +Eric Enge
  • 13. San Francisco | August 13–17, 2012 | #sessf Faceted Navigation @stonetemple / +Eric Enge
  • 14. San Francisco | August 13–17, 2012 | #sessf Faceted Navigation Solutions  Preferred = canonical tag – <link rel="canonical" href="http://www.example.com/product.php? item=swedish-fish" /> – Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonica  Backup is to No Index alternate sort orders. @stonetemple / +Eric Enge
  • 15. San Francisco | August 13–17, 2012 | #sessf Simple Database Substitution Boston is a great New York is a place to live. great place to live. = Boston is the New York is the largest city in largest city in New Massachusetts. I York state. I like like Boston New York because the because the people are so people are so friendly. friendly. @stonetemple / +Eric Enge
  • 16. San Francisco | August 13–17, 2012 | #sessf Simple Synonym Substitution Boston is a great Boston is a place to live. wonderful place to = Boston is the live. Boston is the largest city in biggest city in Massachusetts. I Massachusetts. I like Boston like Boston because the because the people are so people are so friendly. nice. @stonetemple / +Eric Enge
  • 17. San Francisco | August 13–17, 2012 | #sessf Shingles + Synonyms The hard to The quick brown understand fox … orangutan… The obtuse The well meaning orangutan… The eager electric eel … = alligator … The fast brown fox … The altruistic The earnest alligator … electric eel … @stonetemple / +Eric Enge
  • 18. San Francisco | August 13–17, 2012 | #sessf Query Specific! Fruit Storage Frodo Baggins is such a = Winter is part of nature’s way of … loveable … Storing fruit in Tupperware In the Taming of the Shrew, with proper air ventilation the … … Storing fruit in Tupperware Kardassian filters are often with proper air ventilation used for … … @stonetemple / +Eric Enge
  • 19. San Francisco | August 13–17, 2012 | #sessf Picking the Winner 2006- 2011 2011 (coming soon?)  PageRank  Original Author  Trust /  Link Equity Authority Score  Recency  Recency  Original Author @stonetemple / +Eric Enge
  • 20. San Francisco | August 13–17, 2012 | #sessf Solutions ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • 21. San Francisco | August 13–17, 2012 | #sessf 301 Redirect ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • 22. San Francisco | August 13–17, 2012 | #sessf <link rel="canonical" href="http://ny.com"/> ny.com/ ny.com/?id=1234 @stonetemple / +Eric Enge
  • 23. San Francisco | August 13–17, 2012 | #sessf Tell the Search Engine to Ignore the Parameter @stonetemple / +Eric Enge
  • 24. San Francisco | August 13–17, 2012 | #sessf Two Lesser Solutions  No index the duplicate page – Keeps it out of the index – Still consumes crawl budget – Can pass link juice back to other pages  Block crawling of dupes in robots.txt – May still be in the index – Saves crawl budget – Does NOT pass link juice back to other pages @stonetemple / +Eric Enge
  • 25. San Francisco | August 13–17, 2012 | #sessf Thank You! Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / +Eric Enge