Drone Videos and Their Effect on Social Media and Content Marketing
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Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign? Hugh Benjamin explores this new marketing trend: *How to rise above your competition with your video content *Creating a simple no brainer conversion based on video footage for your business *Using the videos for branding on social media *The WOW factor of drone videos *The growth of 20% per year for drone videos *Helping Customers experience the service or products *Emotional Engagement of Visitors vs a 2d experience *Taking People on a Journey to another view / world
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Drone Videos and Their Effect on Social Media and Content Marketing
- 2. Your Hosts: Patrick Whalen Webinar Producer; SEMrush Host #SEMrushLive Hugh Benjamin Director of Development, I Think an Idea Edging out with Drone Content on Social
- 3. Takeaways: Today you will learn: • Why Drone Video is Important – Growth Factor of Drone Video • How to Rise Above Your Competition • Having Customers Convert Themselves On Video Content • Using Videos for Branding on Social Media • The WOW Factor of Drone Videos • Helping Customers Experience the Service or Products • Emotional Engagement vs a 2d Experience / Taking People on a Journey! • How Drone Video Can Help Your SEO / Ranking #SEMrushLive
- 8. #SEMrushLive According to Business Insider, the market for both civilian and commercial drones will increase by 20% per year through 2020. A handful of industries—agriculture, energy, utilities, mining, construction, real estate, news media, and of course, film production—will capture the majority of this commercial investment over the next several years. – Read more at: http://scl.io/mEYFcM1j#gs.09ozGlI
- 9. #SEMrushLive In 2013, Tubular Insights released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following: 93% of marketers are using video in their campaigns 84% are using video for website marketing 60% are using video for email marketing 70% are optimizing video for search engines 70% will increase spend on video 82% confirmed that video had a positive impact on their business Is Video Content Important ?
- 10. Standing Out from Competition Using Drone Videos #SEMrushLive "The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” – MOZ YouTube’s chief business officer Robert Kyncl predicted that 90% of all internet traffic would be video by 2020 - Read more at: http://scl.io/mEYFcM1j#gs.09ozGlI
- 11. Having Customers Convert Themselves On Video #SEMrushLive
- 12. #SEMrushLive You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave. A Video can capture their attention and tell a story quickly. People are used to watching videos and they create engagement. Approximately 96% of visitors that come to your website are not ready to buy. Using videos help build trust and share transparency to your company Product videos can increase purchases of the product by 144%. How much do you use video? How do your videos handle objections or take people on A Journey ? Drone Video is like taking someone on an outer body experience
- 13. #SEMrushLive Video Uses Different Forms of Communication: • Story Telling – Kinesthetic • Visual Learning • Auditory Learning • Trust Building • Teaching Information
- 14. #SEMrushLive Using Drone Video for Branding on Social Media • Optimize videos for SEO using keywords • Sharing videos on Social Channels sparks engagement and reach • Reputation management on search with video content • Giving your brand an edge when it comes to services • Adds value to your company • Video can be used as tools for email marketing
- 15. #SEMrushLIVE WOW Factor Of Drone Videos
- 16. #SEMrushLIVE Drone Video Wow Factor • Engaging for Viewers • Takes them on a Journey • Gives You Add Value • Captures Edge Over Competition • Encourages Sharing with Friends
- 17. #SEMrushLIVE WHATMakes Your Drone Video Engaging: 1. Neat Visuals 2. Dramatic Journey 3. Narrative 4. Funny
- 18. #SEMrushLive Helping Customers Experience the Service or Products
- 19. #SEMrushLive Drone Videos for Your Business Can: • Convert customers without talking with them • Build trust in your products or services • Give your potential customer transparency to your services • Allow them to experience the benefits of your company • Great videos can do the work for you
- 21. Why Does Drone Video Engage Emotions? #SEMrushLIVE It’s a 3D experience EXAMPLES: Luxury Real Estate, Building / Contractors, Recreational Services Restaurant Location, Location Services, Service Company, Products Takes prospects on a 3D Journey – Full View of Benefits or Space Greater Understanding of Your Business Different Medium than an Image or Low Budget Video
- 22. #SEMrushLive HOW to integrate drone videos into content? 1. Use Drone Videos on Website Landing Pages 2. Use Drone Videos on Blogs 3. Incorporate Videos into Social Media Channels 4. Use Drone Videos in Email Marketing
- 23. #SEMrushLive If a Picture is Worth 1000 Words… What is a Video Worth?
- 24. #SEMrushLive
- 25. #SEMrushLive HOW Video Can Help SEO / Ranking
- 26. #SEMrushLive • Youtube Video Marketing • Social Media Engagement & Reach • CTR increased from Engagement • Keywords infused in Content of Videos • Engaging Drone Video gets shared more!
- 27. #SEMrushLive SOCIAL SHARING PLATFORMS FOR MARKETING VIDEOS
- 28. #SEMrushLive
- 30. #SEMrushLive
- 31. #SEMrushLive Its Time to Take Your Business to the Next Level
- 35. Thank You! Patrick Whalen Webinar producer; SEMrush @SEMstarr #SEMrushLive Hugh Benjamin Director of Development, I Think an Idea Content Rejuvenator