Drawing Customers North - Highlighting the Benefits of Nordic Data Centers
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In this presentation for Datacenter Forum 2016, Dieter Will reveals how Northern Europe's off-shore data centers have what it takes to win major customers from the south.
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Drawing Customers North - Highlighting the Benefits of Nordic Data Centers
- 1. Drawing Customers North … Discover How Off-Shore Nordic Data Centers Can Bring Big Business to Scandinavia Datacenter Forum, Helsinki, 2016 ADVA Optical Network SE
- 2. © 2016 ADVA Optical Networking. All rights reserved. Confidential.2 The Beauty of the North • Video ADM card • IRT test report • Close cooperation with customer • Strong market presence • Dedicated GBD support Cost Operations Finland<0.07 € / kwh Europe holds the largest share of investments $10.4 billion / 31% Source: Analyses Mason, Boston Consulting Group. Investments
- 3. © 2016 ADVA Optical Networking. All rights reserved. Confidential.3 Where Big Is Located Public Data CentersGAFAM - Top 5 Data Center Operators €3.3 billion investment in the Nordics Source: Telegeography
- 4. © 2016 ADVA Optical Networking. All rights reserved. Confidential.4 Size Will Not Be Everything • Poland, Germany, Switzerland • 118 main nodes • 46 ILAs • 10G / 100G / 400G services • native video transport services Public Cloud Usage Four Trends in the Data Center Market Outsourcing including customization will be 2nd largest part of the data center market by 2020
- 5. © 2016 ADVA Optical Networking. All rights reserved. Confidential.5 Why Bigger Isn’t Always Better • Customized hosting, colocation, hybrid and out-sourcing offerings • Support of legacy IT workflows (synchronous data mirroring, MF / server cluster) • Twin data center architecture (less than 200km apart) • Preference to use customer-specific technology • Tendency to implement encryption with in-house key management • Flexibility to implement customer-specific policies and governmental regulations • Secure data center access • Support of secure connectivity to customer HQ and main sites • Support of secure connectivity to customer branch offices Encryption as a Service as an overall part of service offerings
- 6. © 2016 ADVA Optical Networking. All rights reserved. Confidential.6 Data Center Applications
- 7. © 2016 ADVA Optical Networking. All rights reserved. Confidential.7 Storage “One” Storage Area Network (SAN) Server BackupStorage LAN(TCP/IP) FC Switch SAN ServerRoom • Storage separate from server • “One” SAN architecture • Typical HW disks: EMC² IBM Hitachi HP • FC switches/directors: Brocade Cisco • SAN specific protocols 4G/8G/10G/16G FC iSCSI
- 8. © 2016 ADVA Optical Networking. All rights reserved. Confidential.8 Disaster Recovery “One” SAN Across Two Locations Server Storage LAN(TCP/IP) FC Switch SAN BackupSite MainSite
- 9. © 2016 ADVA Optical Networking. All rights reserved. Confidential.9 Business Continuity “One” SAN and Redundant Servers Across Two Locations Server BackupStorage LAN(TCP/IP) FC Switch SAN MainSite BackupSite
- 10. © 2016 ADVA Optical Networking. All rights reserved. Confidential.10 Drawing Customers North
- 11. © 2016 ADVA Optical Networking. All rights reserved. Confidential.11 Drawing Customers North • Benefits of the Nordics Lowest cost of data center operation Highly skilled employees (IT and data center) Political stability and international trust Green IT fueled by renewable and reuse of energy Competitive telecom network infrastructure • Data center architecture Tier 3+ data center type Twin data center architecture Meet me rooms • Legacy IT Disaster recovery (twin data centers <200km) Business continuity (twin data centers <100km) • Differentiators Legacy IT support Secure and scalable connectivity Free “shuttle bus” to off-shore data centers Helsinki Amsterdam Frankfurt Stockholm CLine Baltic Highway Others
- 12. © 2016 ADVA Optical Networking. All rights reserved. Confidential.12 Summary
- 13. © 2016 ADVA Optical Networking. All rights reserved. Confidential.13 Summary • Service portfolio • Architecture • Data center type • Latency • Security • Bandwidth • Meet-me rooms • Service bundling as the key differentiator
- 14. © 2016 ADVA Optical Networking. All rights reserved. Confidential.14 ADVA Optical Networking’s Solution • Scalable bandwidth • Secure connectivity • Real-time programmability ADVA Optical Networking’s Fiber Service Platform - secure, scalable and programmable connectivity for all users
- 15. Thank You IMPORTANT NOTICE The content of this presentation is strictly confidential. ADVA Optical Networking is the exclusive owner or licensee of the content, material, and information in this presentation. Any reproduction, publication or reprint, in whole or in part, is strictly prohibited. The information in this presentation may not be accurate, complete or up to date, and is provided without warranties or representations of any kind, either express or implied. ADVA Optical Networking shall not be responsible for and disclaims any liability for any loss or damages, including without limitation, direct, indirect, incidental, consequential and special damages, alleged to have been caused by or in connection with using and/or relying on the information contained in this presentation. Copyright © for the entire content of this presentation: ADVA Optical Networking.