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October 2013

ADNOLOGIES DMP
Multi-Touchpoint Data Management.
Simplified.
OVERVIEW

01
02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

2

DATA AND ADVERTISING

ADNOLOGIES OVERVIEW
01
02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

3

DATA AND ADVERTISING

ADNOLOGIES OVERVIEW
EVOLUTION OF ADVERTISING
FOCUS GROUPS

PANELS

BEHAVIOUR
OMNICHANNEL
MULTI-TOUCHPOINT

1960s

1970s

1980s

SURVEYS
4

Late
1990s

2000s

CONTENT

2010s

AUDIENCES
5
SHOPPING IS A DIGITAL ACTIVITY

6
RESULTING IN A RICH DELUGE OF DATA
SYSTEMS WITH
CONSUMER DATA:
ecommerce

Lists &
organisers

Social
Shoppin
g

Offers &
Voucher
s

Brand
building

Retailer
Helpdes
k

In-store
ordering
Loyalty
apps

Retailer
Branded
Apps

Mobile

OEM
Helpdes
k

Customer
Support

Shopping
Services

POS

Custome
r
Support
Forums

Price
comparison
& review

Location
based &
voucher

Store Systems

Delivery
&
installation

Mobile
payment
solutions

CRM
Self
checkout

Yield Management
Campaign Data

Retailers

Payments

Hybrid
Online
only

Brick &
Mortar
only

Event Data
Traditional
tills

Geofenced
Retailerspecific

Product Catalogue
Site Analytics
3rd Party systems

7

Social…
DATA-DRIVEN DIGITAL ADVERTISING
RIGHT
PERSON

RIGHT
MESSAGE
Charm

RIGHT
PLACE

RIGHT
TIME

8

Sleigh

Red Earrings

Emerald Amethyst
DATA DRIVES CONSUMER ENGAGEMENT LIFECYCLE

Prospecting

Cross-sell/
up-sell

Conversion

Charm

Sleigh

Red Earrings

Emerald Amethyst

Personalized Marketing
Advocates
Engagement

Churn

9

Loyalty
01

DATA AND ADVERTISING

02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

ADNOLOGIES OVERVIEW

10
DATA INTO INSIGHT AND INTELLIGENCE FOR ACTION
Single view of consumer
1st,

2nd,

3rd

Prospecting

Party Data

Insights

Retail
ecommerce

Retargeting

Mobile
Omnichannel

Personalized
Advertising

DATA

DATA
MANAGEMENT
PLATFORM

ACTION

Yield
Management

Up-sell/
Cross-Sell

CRM
Offline Data

11

Website
refinement

Intelligence
Insights
HOW DO BRANDS AND AGENCIES DO THIS TODAY?

Wasted Time And Money
Integrating Multiple
Competing Solutions

12
01

DATA AND ADVERTISING

02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

ADNOLOGIES OVERVIEW

13
WE HAVE REWORKED THE DMP FROM THE GROUND UP

ADNOLOGIES DMP
Dynamic
Creative

DSP

Global
Campaigns

Data
Exchange

ADNOLOGIES
DMP
Mobile and
Video Ads

Insights

Ad server

14

Retargeting
UNIFIED CONSUMER PROFILE ACROSS MULTIPLE DEVICES

SINGLE CONSUMER, TARGETED HOLISTICALLY…
…at work

…at home

…in the high street

Unified Consumer Profile >> Multi Device Activation

EFFECT:
Facilitates consistent and coordinated communications in each customer interaction
16
MULTI-SCREEN DATA MANAGEMENT CAPABILITIES
Cloud Data: Social, Location, Mobile
3rd Party Data:

Online Data: Website, Creative
Offline Data: CRM, Txns, Product

17
DATA MANAGEMENT FEATURES

Beyond Cookies
Ensures you can reach
consumers wherever they are

Multi-Screen Targeting
Target consumers throughout
their omnichannel experience

Consumer Business Rules
Target highly defined segments with
personalized rules to drive conversions

Dynamic Personalization

Integrated Platform

Deliver highly compelling offers
in real-time across entire
consumer journey
18

Group Theory Optimization
Optimize campaign performance with
machine learning algorithms that
deliver results for campaign budgets
of any size

All advertising services are
pre-integrated and accessed
via the cloud
WHAT’S UNIQUE

Beyond
Cookies

Real-time
In-platform
Activation

Group
Theory
Optimization

19

Can track devices across multiple touch points – Go beyond cookies
RESULT: Greater reach; plus richer, more sophisticated and intelligent targeting

No need to ‘export’ segments to 3rd party tools – all data is available in real-time for
RESULT: All data is immediately available for activation in DSP, Ad Server….

Consumer data combined with campaign performance and Group Theory algorithms
operate on campaign budgets of any size
RESULT: Data-driven performance delivers results in days not months
01

DATA AND ADVERTISING

02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

ADNOLOGIES OVERVIEW

20
A CLOSER LOOK
Track all device types

Single customer profile across multiple devices

Custom data library with flexible and bespoke
audience segmentation

Self-serve, with operational support services

1st, 2nd and 3rd party data support, including the
ability to buy and sell data via the data
exchange
21
USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT

1

Categorise 1st party data
Map data assets into
Taxonomies

22
USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT

1

SEGMENTATION

2

Categorise 1st party data
Map data assets into
Taxonomies

23

Create audience segments by
merging 1st, 2nd and 3rd party data
Set rules that connect and filter
audience attributes
Size the segments and develop
lookalikes if required
USE THE DMP IN THREE EASY STEPS:
DATA MANAGEMENT

1

SEGMENTATION

2

Categorise 1st party data
Map data assets into
Taxonomies

24

ACTIVATION

3

Create audience segments by
merging 1st, 2nd and 3rd party data

Activate Segments Via
ADNOLOGIES Platform

Set rules that connect and filter
audience attributes

Sell Segments Via The Data
Marketplace

Size the segments and develop
lookalikes if required
01

DATA AND ADVERTISING

02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

ADNOLOGIES OVERVIEW

25
IMPROVE YOUR COMMERCIAL SUCCESS

AGENCY HEAD/TRADING DESK
1
2

Create deeper relationships and increase client lock-in

3

Create planning and buying benchmarks by aggregating client
and media owner data

4

Improve new business chances through a more sophisticated
offering

5
26

Make existing activity more efficient and profitable

Create new revenue streams
IMPROVE YOUR COMMERCIAL SUCCESS

DIGITAL AGENCY
1
2

Single customer view across all online marketing

3

De-duplicate online marketing activities

4

Sophisticated user journey data across website, CRM
and advertising

5

Real time planning

6
27

Benchmark performance versus the market

Use the same audience segments in all your current technologies
IMPROVE YOUR COMMERCIAL SUCCESS

ADVERTISER
1
2

Single customer view across all online marketing

3

De-duplicate online marketing activities

4

Sophisticated user journey data across website, CRM
and advertising

5

Control the strategic planning by sending your
agency audience segments

6
28

Better understand your customers

Segment your customer data in new ways and action it in real
time
GETTING STARTED IS EASY

1

2

Create Audience Segments From The Data Library

3

29

Normalize Data Into Taxonomies To Create A Data Library

Share The Audience Segments With Your Marketing Technologies
01

DATA AND ADVERTISING

02

DATA MANAGEMENT

03

ADNOLOGIES DMP

04

HOW THE ADNOLOGIES DMP UNLOCKS THE DATA

05

WHAT DOES THIS MEAN FOR YOU?

06

ADNOLOGIES OVERVIEW

30
ADNOLOGIES MULTI-TOUCHPOINT ADVERTISING PLATFORM

Dynamic
Creative

DSP

Global
Campaigns

Data
Exchange

ADNOLOGIES
DMP
Mobile and
Video Ads

Insights

Ad server

31

Retargeting
GLOBAL BRANDS WORK WITH OUR TECHNOLOGY AND DATA

32
GLOBAL COVERAGE
Nordic Office* (Copenhagen)
Benelux Office (Amsterdam)
Company HQ (Hamburg)
International Hub (London)

Servers

France Office (Paris)

Development Centre (Emden)
Servers

Servers

33

* via reseller
THANK YOU.
YOU CAN CONTACT US HERE.
ADNOLOGIES Germany, HQ
Neuer Wall 34
D-20354 Hamburg

ADNOLOGIES UK and International
93 Great Titchfield Street
London W1W 6RP

ADNOLOGIES Benelux
Zuidplein 36, H-toren
1077 XV Amsterdam

ADNOLOGIES France
54-56, avenue Hoche
75008 Paris

tel +49 40 209 311 310

tel +44 20 35 14 39 35

tel +31 20 799 77 70

tel +33 1 56 60 52 97

web adnologies.com

34

facebook.com/adnologies

@adnologies

mail info@adnologies.com

More Related Content

DMP - Multi-screen mobile ecommerce

  • 1. October 2013 ADNOLOGIES DMP Multi-Touchpoint Data Management. Simplified.
  • 2. OVERVIEW 01 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 2 DATA AND ADVERTISING ADNOLOGIES OVERVIEW
  • 3. 01 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 3 DATA AND ADVERTISING ADNOLOGIES OVERVIEW
  • 4. EVOLUTION OF ADVERTISING FOCUS GROUPS PANELS BEHAVIOUR OMNICHANNEL MULTI-TOUCHPOINT 1960s 1970s 1980s SURVEYS 4 Late 1990s 2000s CONTENT 2010s AUDIENCES
  • 5. 5
  • 6. SHOPPING IS A DIGITAL ACTIVITY 6
  • 7. RESULTING IN A RICH DELUGE OF DATA SYSTEMS WITH CONSUMER DATA: ecommerce Lists & organisers Social Shoppin g Offers & Voucher s Brand building Retailer Helpdes k In-store ordering Loyalty apps Retailer Branded Apps Mobile OEM Helpdes k Customer Support Shopping Services POS Custome r Support Forums Price comparison & review Location based & voucher Store Systems Delivery & installation Mobile payment solutions CRM Self checkout Yield Management Campaign Data Retailers Payments Hybrid Online only Brick & Mortar only Event Data Traditional tills Geofenced Retailerspecific Product Catalogue Site Analytics 3rd Party systems 7 Social…
  • 9. DATA DRIVES CONSUMER ENGAGEMENT LIFECYCLE Prospecting Cross-sell/ up-sell Conversion Charm Sleigh Red Earrings Emerald Amethyst Personalized Marketing Advocates Engagement Churn 9 Loyalty
  • 10. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 10
  • 11. DATA INTO INSIGHT AND INTELLIGENCE FOR ACTION Single view of consumer 1st, 2nd, 3rd Prospecting Party Data Insights Retail ecommerce Retargeting Mobile Omnichannel Personalized Advertising DATA DATA MANAGEMENT PLATFORM ACTION Yield Management Up-sell/ Cross-Sell CRM Offline Data 11 Website refinement Intelligence Insights
  • 12. HOW DO BRANDS AND AGENCIES DO THIS TODAY? Wasted Time And Money Integrating Multiple Competing Solutions 12
  • 13. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 13
  • 14. WE HAVE REWORKED THE DMP FROM THE GROUND UP ADNOLOGIES DMP Dynamic Creative DSP Global Campaigns Data Exchange ADNOLOGIES DMP Mobile and Video Ads Insights Ad server 14 Retargeting
  • 15. UNIFIED CONSUMER PROFILE ACROSS MULTIPLE DEVICES SINGLE CONSUMER, TARGETED HOLISTICALLY… …at work …at home …in the high street Unified Consumer Profile >> Multi Device Activation EFFECT: Facilitates consistent and coordinated communications in each customer interaction 16
  • 16. MULTI-SCREEN DATA MANAGEMENT CAPABILITIES Cloud Data: Social, Location, Mobile 3rd Party Data: Online Data: Website, Creative Offline Data: CRM, Txns, Product 17
  • 17. DATA MANAGEMENT FEATURES Beyond Cookies Ensures you can reach consumers wherever they are Multi-Screen Targeting Target consumers throughout their omnichannel experience Consumer Business Rules Target highly defined segments with personalized rules to drive conversions Dynamic Personalization Integrated Platform Deliver highly compelling offers in real-time across entire consumer journey 18 Group Theory Optimization Optimize campaign performance with machine learning algorithms that deliver results for campaign budgets of any size All advertising services are pre-integrated and accessed via the cloud
  • 18. WHAT’S UNIQUE Beyond Cookies Real-time In-platform Activation Group Theory Optimization 19 Can track devices across multiple touch points – Go beyond cookies RESULT: Greater reach; plus richer, more sophisticated and intelligent targeting No need to ‘export’ segments to 3rd party tools – all data is available in real-time for RESULT: All data is immediately available for activation in DSP, Ad Server…. Consumer data combined with campaign performance and Group Theory algorithms operate on campaign budgets of any size RESULT: Data-driven performance delivers results in days not months
  • 19. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 20
  • 20. A CLOSER LOOK Track all device types Single customer profile across multiple devices Custom data library with flexible and bespoke audience segmentation Self-serve, with operational support services 1st, 2nd and 3rd party data support, including the ability to buy and sell data via the data exchange 21
  • 21. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 Categorise 1st party data Map data assets into Taxonomies 22
  • 22. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 SEGMENTATION 2 Categorise 1st party data Map data assets into Taxonomies 23 Create audience segments by merging 1st, 2nd and 3rd party data Set rules that connect and filter audience attributes Size the segments and develop lookalikes if required
  • 23. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 SEGMENTATION 2 Categorise 1st party data Map data assets into Taxonomies 24 ACTIVATION 3 Create audience segments by merging 1st, 2nd and 3rd party data Activate Segments Via ADNOLOGIES Platform Set rules that connect and filter audience attributes Sell Segments Via The Data Marketplace Size the segments and develop lookalikes if required
  • 24. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 25
  • 25. IMPROVE YOUR COMMERCIAL SUCCESS AGENCY HEAD/TRADING DESK 1 2 Create deeper relationships and increase client lock-in 3 Create planning and buying benchmarks by aggregating client and media owner data 4 Improve new business chances through a more sophisticated offering 5 26 Make existing activity more efficient and profitable Create new revenue streams
  • 26. IMPROVE YOUR COMMERCIAL SUCCESS DIGITAL AGENCY 1 2 Single customer view across all online marketing 3 De-duplicate online marketing activities 4 Sophisticated user journey data across website, CRM and advertising 5 Real time planning 6 27 Benchmark performance versus the market Use the same audience segments in all your current technologies
  • 27. IMPROVE YOUR COMMERCIAL SUCCESS ADVERTISER 1 2 Single customer view across all online marketing 3 De-duplicate online marketing activities 4 Sophisticated user journey data across website, CRM and advertising 5 Control the strategic planning by sending your agency audience segments 6 28 Better understand your customers Segment your customer data in new ways and action it in real time
  • 28. GETTING STARTED IS EASY 1 2 Create Audience Segments From The Data Library 3 29 Normalize Data Into Taxonomies To Create A Data Library Share The Audience Segments With Your Marketing Technologies
  • 29. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 30
  • 30. ADNOLOGIES MULTI-TOUCHPOINT ADVERTISING PLATFORM Dynamic Creative DSP Global Campaigns Data Exchange ADNOLOGIES DMP Mobile and Video Ads Insights Ad server 31 Retargeting
  • 31. GLOBAL BRANDS WORK WITH OUR TECHNOLOGY AND DATA 32
  • 32. GLOBAL COVERAGE Nordic Office* (Copenhagen) Benelux Office (Amsterdam) Company HQ (Hamburg) International Hub (London) Servers France Office (Paris) Development Centre (Emden) Servers Servers 33 * via reseller
  • 33. THANK YOU. YOU CAN CONTACT US HERE. ADNOLOGIES Germany, HQ Neuer Wall 34 D-20354 Hamburg ADNOLOGIES UK and International 93 Great Titchfield Street London W1W 6RP ADNOLOGIES Benelux Zuidplein 36, H-toren 1077 XV Amsterdam ADNOLOGIES France 54-56, avenue Hoche 75008 Paris tel +49 40 209 311 310 tel +44 20 35 14 39 35 tel +31 20 799 77 70 tel +33 1 56 60 52 97 web adnologies.com 34 facebook.com/adnologies @adnologies mail info@adnologies.com