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M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organisations transform.
@jcaudron
Sold in +50
countries!
Survey
Expect a smack in the face…
Digital Disruption is real
What do
these 4 have
in common?
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction
@jcaudron
THE WORLD
I S C H A N G I N G
ANYTHING
ANYTIME
ANYPLACE
INSTANT
GRATIFICATION
TRANSPARENCY
CONVENIENCE
ACCESS OVER
OWNERSHIP
ACCESS OVER
OWNERSHIP
FREECONOMY
Buffer is a social listening tool that gives the
user great utility for free till a certain extent.
Software users expect to get a part for free
for ever. They are willing to pay for extra
features and to scale the use.
FROM PRODUCT
TO SERVICE
REINVENTING
BUSINESS
MODELS
RETHINKING
THE BASICS
VIRTUAL
WORLDS
SMART
ME
SMART
EVERYTHING
@jcaudron
AND ALL
OF THIS:
DOMINATED BY
NEW PLAYERS
@jcaudron
GAAFA
@jcaudron
CHALLENGERS
@jcaudron
THE PEOPLE
RISE OF THE
ROBOTS
HUMAN
VERSUS
MACHINE
Are you
Scared or
Inspired?
@jcaudron
Don’t worry,
we’ve got a PLAN
@jcaudron
A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron
DETERMINE
THE
IMPACT
Slicing the
Elephant
creates Insight
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
MEDIA
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
versus
RETAIL
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
FOOD
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
BANKING
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
HEALTH
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
AUTO-
MOTIVE
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
CREATE A
North Star
VISION
DEFINE A
Transformation
STRATEGY
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron
D I G I TA L
Leadership
BUILD a new
ORGANIZATION
Ready for a digital world
From an outdated
MOTHERSHIP
From an outdated
Mothership
TO A modern
F L E E T
From an outdated
Mothership
T H E
F L E E T
NEEDS
GOVERNANCE
DIGITAL CULTURE
@jcaudron
WORLD OF
UNCERTAINTY
@jcaudron
AGILE &
FLEXIBLE
PEOPLE & TECHNOLOGY
Digital Transformation
IN THE FUTURE
MACHINES
WILL TAKE OVER
ALL
REPETITIVE
REPETITIVE
TEDIOUS
HEAVY
TASKS
SO WHAT ABOUT 

HUMANS?
SHOULD WE ALL BECOME
PROGRAMMERS?
PEOPLE VS
TECHNOLOGY
We will have to
focus on skills
that make us
real humans
and will not
(easily) be
replaced by
machines
Creativity
Entrepreneurship
Emotionality
Innovation
Empathy
Intuition
Agility
Resilience
Improvisation
Negotiation
“Smarts”
HOW?
HOW?
PREPARE FOR A FUTURE OF
CANNIBALIZE
YOURSELF
@jcaudron
LEAD OR FOLLOW?
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE
A PLAN FOR TRANSFORMATION
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
AND CULTURE
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
M A S T E R I N G
D i g i t a l
Transformation

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