Digital Innovation (Digital vs Traditional Marketing)
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This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
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Digital Innovation (Digital vs Traditional Marketing)
- 1. DIGITAL INNOVATION A N O U T L O O K B E Y O N D S A L E S A N D M A R K E T I N G
- 2. WHO I AM
- 4. COMPANIES
- 7. WHAT IS THE FIRST THING YOU DO IN THE MORNING?
- 8. IF YOU ANSWERED ‘CHECK FACEBOOK’ HERE’S A QUESTION FOR YOU
- 9. IF YOU ANSWERED ‘CHECK FACEBOOK’ HERE’S A QUESTION FOR YOU
- 10. CAN YOU STOP IT?
- 11. YOU SEE, DIGITAL IS A MINDSET
- 12. IT IS A PRODUCT OF THE CULTURE AROUND YOU
- 13. FILIPINOS USE THE INTERNET ( 2 0 1 6 S T A T I S T I C S ) 43.5%
- 15. WHAT IF WE REDUCE THAT NUMBER TO 10%
- 16. A MERE 4,493,550
- 17. WILL WE BE USING FACEBOOK AS MUCH?
- 18. IT IS THIS GROWTH IN DIGITAL ADOPTION
- 19. THAT FUELS THE STRENGTH OF DIGITAL
- 20. AND DIMINISHES THE INFLUENCE OF TRADITIONAL
- 21. WHO AMONG YOU READS THE NEWSPAPER?
- 23. CONSIDERS FACEBOOK AS THEIR PRIMARY NEWS SOURCE?
- 24. WATCHES YOUTUBE MORE THAN TV? W A T C H E S YOUTUBE M O R E T H A N T V
- 25. WE LIVE IN A DIGITAL WORLD W E L I V E I N A DIGITAL WORLD
- 26. THIS IS HERE AND NOW THIS IS HERE AND NOW
- 27. THIS IS OUR REALITY
- 29. BRANDS AND IDENTITIES USED TO BE
- 31. CENTRALIZED
- 32. MEDIA CONTROLLED
- 35. DISSECTED
- 37. DO YOU KNOW HOW SIMPLE IT IS TO CREATE YOUR OWN BRANDING & IDENTITY IN THE DIGITAL WORLD?
- 38. I WAS NEVER MEANT TO STAND HERE
- 40. I WOULD CARRY BACKBREAKING HARDWARE TO AND FROM OUR TRUCKS
- 41. DO INVENTORY
- 42. AND FINALLY SELL HARDWARE ITEMS TO LOCAL HARDWARE STORES
- 43. W E A R E N O T A RICH FAMILY
- 46. FAILED UNITS IN COLLEGE
- 47. APPLIED FOR AN INTERNATIONAL COMPANY
- 49. MIRACLES HAPPEN
- 50. I STAYED JUST 5 SHORT MONTHS
- 51. IT WAS MY DREAM COMPANY, BUT NOT MY DREAM JOB
- 52. WITH 1,300 PESOS I STARTED
- 53. AS SEO HACKER WAS GROWING, IT DEMANDED MY FULL TIME ATTENTION
- 54. SEO
- 55. I USED IT TO HYPERGROW THE SEO HACKER BRAND
- 56. BY RANKING #1 IN GOOGLE FOR THE MOST DIFFICULT KEYWORD IN THE COUNTRY
- 58. I USED IT TO HYPERGROW MY PERSONAL BRAND
- 59. BY RANKING FIRST PAGE IN GOOGLE FOR “FILIPINO MOTIVATIONAL SPEAKER”
- 60. OF COURSE, THIS MEANS THAT WE HAVE TO DELIVER
- 61. WE HAVE TO DELIVER OUR PROMISES
- 62. DIMINISH TO NOTHING OTHERWISE, OUR BRANDING WILL
- 63. THAT MEANS DELIVERING EXCELLENT SEO FOR SEO-HACKER,
- 64. MAKING HUNDREDS OF MILLIONS IN REVENUE FOR OUR CLIENTS
- 65. FOR MY PERSONAL BRAND, THAT MEANS DELIVERING AN EXCELLENT PERFORMANCE
- 66. DID YOU NOTICE HOW I COMMUNICATED THE IDENTITIES OF 2 BRANDS JUST NOW?
- 67. STORIES BRANDING & IDENTITY IS ALL ABOUT
- 68. TOLD TO THE WORLD IN THE MOST RELEVANT PLATFORM
- 69. TODAY THAT PLATFORM IS DIGITAL
- 70. THAT STORY I JUST TOLD YOU ABOUT ME & SEO HACKER HAS BEEN DELIVERED TO YOU
- 71. THAT STORY I JUST TOLD YOU ABOUT ME AND SEO HACKER IS ACCESSIBLE TO 3.2 BILLION PEOPLE ONLINE
- 72. THAT HAS AMPLIFIED THE BRANDING OF A NOBODY LIKE ME BY A BILLION TIMES
- 73. WHY DIGITAL?
- 74. • ACCOUNTABLE
- 76. • COST-EFFICIENT • ACCOUNTABLE • SCALABLE
- 77. ACCOUNTABLE
- 79. YOU KNOW HOW MUCH PER CLICK IS
- 80. YOU KNOW HOW MUCH PER IMPRESSION IS
- 81. YOU KNOW WHERE YOUR MONEY WENT
- 82. YOU KNOW WHERE YOUR MONEY CAN GO
- 83. COST-EFFICIENT
- 84. A LOT CHEAPER THAN TRADITIONAL MARKETING
- 85. TV vs YOUTUBE
- 86. PRIME TIME AD: PER POP OF AIR TIME P800,000
- 88. 3,500,000 Takes a restroom or water break
- 91. ONLY WATCHED HALF OF YOUR AD 50%
- 92. PEOPLE SAW YOUR AD 105,000 FOR P800,000, ONLY
- 93. PER VIEW P8.5 ON AVERAGE, YOU PAY
- 94. HOW MUCH DOES YOUTUBE COST PER VIEW?
- 95. P0.19
- 96. DIFFERENCE IN SAVINGS PER VIEW 4,473%
- 97. PPC vs BILLBOARD
- 99. 6 MONTHS – AIR TIME P1,200,000 NATIONAL HIGHWAY:
- 100. AVERAGE CARS PER DAY 360,417 EDSA
- 101. CARS WILL PASS BY YOUR AD 180,208 NORTHBOUND / SOUTHBOUND
- 102. YOU’RE NOT SURE IF THE DRIVER SAW YOUR AD
- 103. NOT ALL 3 PEOPLE AT THE BACK-SEAT WILL BE ABLE TO SEE YOUR AD
- 104. THE MOST PROBABLE PERSON SEEING YOUR AD IS THE DRIVER’S SIDE PASSENGER
- 105. MOST CARS ALONG EDSA DON’T HAVE PEOPLE SITTING ON THE DRIVER’S SIDE SEAT PROBLEM:
- 106. LEAVING YOU WITH AT MOST 1 ESTIMATED VIEW PER VEHICLE PER DAY
- 107. YOUR AD BUT WAIT – THERE ARE AT LEAST 2 OTHER BILLBOARDS RIGHT BESIDE YOU
- 108. AND ONE OF THEM HAS A BIKINI MODEL IN IT
- 109. LEAVING YOU WITH 0 - .3 VIEWS PER VEHICLE PER DAY
- 110. WHICH MEANS YOU ARE PAYING A LITTLE OVER Php 3 PER VIEW
- 112. YOU’RE NOT SURE ABOUT WHO SAW YOUR AD
- 113. PAY-PER-CLICK
- 114. YOU PAY EACH TIME SOMEONE CLICKS
- 115. OR PER IMPRESSION (1,000 VIEWS) OF YOUR AD
- 116. YOU GET TO CHOOSE WHO THAT SOMEONE IS THROUGH DEMOGRAPHICAL TARGETING
- 117. YOU GET TO CHOOSE HOW MUCH MONEY WILL BE SPENT ON YOUR AIR TIME – NO LOCK INS
- 118. VS. HOW MUCH YOU MADE IN REVENUE YOU GET TO SEE THE MONEY YOU SPENT
- 119. HOW MUCH IS THE AVERAGE COST PER VIEW IN FACEBOOK?
- 120. P0.17
- 121. YOU KNOW THE DEMOGRAPHICS OF THE PEOPLE WHO SAW YOUR AD
- 122. DIFFERENCE IN SAVINGS P E R V I E W 1,764%
- 123. SEO vs ADVERTISING
- 125. OUTBOUND MEANS GOING OUT OF YOUR WAY TO DISTRACT THE PERSON TO WHAT YOU WANT TO SAY
- 126. SEARCH IS INBOUND
- 127. NO ONE FORCES YOU TO SEARCH
- 128. SEARCH IS A LIFESTYLE
- 129. EVER ASKED YOURSELF WHEN YOU STOPPED USING YAHOO AND MSN?
- 130. GOOGLE ONLY SERVES RELEVANT RESULTS
- 131. SEARCH TRAFFIC IS ALWAYS RELEVANT
- 132. THE PEOPLE WHO COME TO YOUR SITE FROM SEARCH IS YOUR TARGET CUSTOMER 99%OF THE TIME
- 133. THEY ARE ALREADY INTERESTED IN WHAT YOU HAVE TO OFFER
- 134. THEY ARE THAT CLOSE TO BECOMING A CUSTOMER
- 135. BUT THERE IS A PROBLEM
- 136. SEO TAKES TIME
- 137. THERE ARE ONLY 10 SPOTS ON THE FIRST PAGE
- 138. WHICH MEANS THE SOONER YOU INVEST IN SECURING YOUR SPOT
- 139. THE BETTER FOR YOU AND THE HARDER IT IS FOR YOUR COMPETITION TO TAKE YOU OVER
- 140. BECAUSE AT THE END OF THE DAY 70-80%OF YOUR ONLINE TRAFFIC, WILL COME FROM SEARCH
- 141. IN ADVERTISING, YOU SPEND SO MUCH MONEY TO ACQUIRE A CUSTOMER
- 142. ON AVERAGE, IT TAKES AT LEAST 10xFOR A PERSON TO SEE YOUR AD, TO CONSIDER YOUR BRAND.
- 143. SCALABLE
- 144. THE BEST THING ABOUT DIGITAL MARKETING
- 145. AUTOMATION
- 146. HOW TOYOTA AUTOMATED THEIR DIGITAL MARKETING REVENUE
- 149. [HIGHLIGHT DOWNLOAD OUR CATALOG POP UP FORM]
- 150. [HIGHLIGHT DOWNLOAD OUR CATALOG FORM PER VEHICLE MODEL PAGE]
- 154. TOYOTA GETS 30LEADS A DAY * ON AVERAGE FROM THIS WEBSITE
- 156. THEY ARE ABLE TO SELL 30CARS EACH MONTH
- 160. WHAT IS THEIR ROLEIN THE ENTIRE PROCESS?
- 161. THEY WAIT FOR THE LEADS TO DOWNLOAD THE CATALOGS
- 162. GET THE NAME & EMAIL OF EACH PERSON
- 163. CONTACT THEM AND TRY TO CLOSE THE SALE
- 164. THE REST IS ALL AUTOMATED
- 165. TOYOTA GREW THEIR DIGITAL MARKETING LITTLE BY LITTLE
- 166. ONLY RISKING A SMALL AMOUNT EACH STEP
- 167. WE ARE ABLE TO SEE WHAT WORKS & WHAT DOESN’T – REAL TIME
- 168. FOR THE THINGS THAT WORK, WE ALLOT MORE BUDGET
- 169. FOR THE THINGS THAT DON’T, WE KILL IT IMMEDIATELY
- 170. FUTURE OF MARKETING
- 171. PERSONALIZATION
- 173. BRANDS WANT TO KNOW WHO THEIR POTENTIAL CUSTOMERS ARE
- 174. WHERE THEY CAN TALK WITH THEM
- 175. HOW THEY CAN CLOSE THEM
- 176. WHO THEIR CURRENT CUSTOMERS ARE
- 178. HOW THEY CAN UPSELL THEM
- 179. DATA IS KEY
- 180. DATA IS MOST EASILY GATHERED THROUGH DIGITAL MARKETING DATA
- 181. THIS DATA IS THE HARDEST THING FOR TRADITIONAL MARKETING TO ACQUIRE
- 182. SO IF YOU WANT TO WIN IN TODAY’S MARKET
- 183. INVEST IN YOUR DIGITAL MARKETING, BRANDING & IDENTITY
- 184. THANK YOU VERY MUCH!
- 185. CEO AT 22 GET A SIGNED COPY FOR ONLY PHP 500!! CONTACT ME / CHECK ME OUT • sean@seo-hacker.com • seo-hacker.org • seo-hacker.net