DIGITAL FOR PEOPLE AND PLANET – AN INTERSECTIONAL DESIGN APPROACH
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Matt Gibson, Chief Commercial Officer at Cyber-Duck, discusses the need for an intersectional approach to digital design that considers both people and the planet. He outlines how poor digital design can negatively impact users, society and the environment by wasting resources. Gibson then provides 10 foundations for sustainable web design, such as reducing content footprints, prioritizing accessibility, optimizing assets and collecting only necessary data. The talk emphasizes that digital design must change to become more sustainable through research, lean practices and iterative improvements.
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DIGITAL FOR PEOPLE AND PLANET – AN INTERSECTIONAL DESIGN APPROACH
- 1. Bank of England & FCA June 2023 Digital for people and planet: an intersectional design approach Matt Gibson Chief Commercial Officer
- 3. Cyber-Duck leverages UX, Service Design, and open source technology to deliver transformation beyond digital @cyberduck_uk
- 6. The role of UX design so far…
- 7. What good design should deliver Meaningful Pleasurable Convenient Usable Reliable Functional (Useful) Inspiration: https://marvelapp.com/blog/introduction-user-experience-design/
- 8. Inaccessible sites Longer user journeys/ dead ends Frustration/ Rage clicking Data harvesting Deceptive UX Slow- moving sites Implicit bias What poor design can look like
- 9. Digital exclusion exacerbates social/economic exclusion Fraud/safety Poor design has wider implications Ableist barriers Ageist barriers Broken or inefficient public services
- 10. Digital design - a missing component Good Design Society ??? Economy Across each level Individual Organisational Systemic Accessibility Delight Usability Utility Efficiency Privacy Safety
- 11. Digital design has far wider implications
- 12. 1995 The average webpage weight was 15kb 2010 The average webpage weight was 702kb 2023 The average webpage weight is over 2MB The largest page found during one study was 678MB Digital has grown inexorably in size Source: https://almanac.httparchive.org/en/2022/page-weight
- 13. 1.98B Websites in existence, 56.5B pages indexed by Google. Only 200m sites are active 56B Hours spent watching just YouTube and TikTok alone 5.7m Apps on Google Play, Apple App Store & Amazon alone with 285 bn downloads expected by 2023 m 4 Podcasts at an absolute minimum, growing every day A vast bloated digital product ecosystem Sources: The Podcast Index 4.2m podcasts in their index, Mar 2022 | Online Microtransaction Global Market Report 2022 - Reportlinker | https://www.businessdit.com/average-time-spent-on-tiktok/ | https://www.globalmediainsight.com/blog/youtube-users-statistics/ | https://www.statista.com/statistics/611707/online-video-time-spent/ | https:// fi rstsiteguide.com/how-many-websites/
- 14. Computing power demand now doubles every two months, compared to every 24 months before 2012 zetabytes Stratospheric data growth 175 of data created, captured, copied, and consumed worldwide every year by 2025 = Sources: US’ NDC | https://www.researchgate.net/publication/351221765_Brain-inspired_computing_We_need_a_master_plan
- 15. The result? ICT’s GHG footprint already outstrips the aviation industry, equivalent to being the 5th largest country carbon emitter, and growing rapidly. Sources: https://www.myclimate.org/information/faq/faq-detail/what-is-a-digital-carbon-footprint/ | https://www. fi ftyshadesgreener.ie/blog/calculating-our-digital-carbon-footprint | https://www.atag.org/facts- fi gures/ | https://www.europarl.europa.eu/doceo/document/E-9-2020-001324_EN.html
- 16. “The typical data centre uses about 3-5 million gallons of water per day - the same amount of water as a city of 30,000 to 50,000 people” Prof. Venkatesh Uddameri, Water Resources Center at Texas Tech University.
- 17. Digital design’s business as usual must change
- 19. Bad design worsens digital’s environmental impact Inaccessible sites Longer user journeys/ dead ends Frustration/ Rage clicking Data harvesting Deceptive UX Slow-moving sites Implicit bias
- 20. Wasted energy, water, resources Additional/replicated user journeys Wasted user journeys Wasted downloads Failed user journeys Unnecessary user sessions Unnecessary page reloads Unnecessary data capture/sharing Unnecessary data storage Inaccessible sites Longer user journeys/ dead ends Frustration/ Rage clicking Data harvesting Deceptive UX Slow-moving sites Implicit bias Bad design worsens digital’s environmental impact
- 21. Good Design Society Environment Economy Intersectional design built on sustainable foundations Accessibility Delight Usability Utility Efficiency Privacy Safety Better digital design means intersectional design
- 22. What does it look like in practice?
- 23. INFRASTRUCTURE NET ZERO DESIGN FOR ‘LESS IS MORE’ ARCHITECT FOR HIERARCHY The 10 foundations for sustainable web design CONTENT FOOTPRINT ACCESSIBILITY PLAN LEAN DATA COLLECTION TECHNICAL /ASSET OPTIMISATION ITERATION, ITERATION, ITERATION ORGANISATIONAL CHANGE FOCUS ON FINDABILITY & TASKS Resource: https://www.cyber-duck.co.uk/insights/resources/sustainable-by-web-design
- 24. Content footprint Site Consolidation User research Content strategy Site audit Content Consolidation Content audit Content strategy Content governance Image by Freepik
- 25. Accessibility plan, inclusive design
- 26. Design for ‘less is more’
- 27. Design for ‘less is more’ Total budget <500Kb Images/video 300Kb 25Kb Fonts HTML/CSS 40Kb Javascript 50Kb Inspiration: https://v3.danmall.com/articles/how-to-make-a-performance-budget/index.html
- 28. Design for ‘less is more’ Total budget <500Kb Images/video 180Kb 55Kb Fonts HTML/CSS 55Kb Javascript 120Kb Inspiration: https://v3.danmall.com/articles/how-to-make-a-performance-budget/index.html
- 29. Architect for hierarchy H1 30px Bold H2 25px Bold H3 20px Medium H3 16px Medium BTN 16px Book
- 30. Focus on findability and tasks Search
- 31. Lean data collection Name: Email: Phone: Address: Previous address: Job title: Name: Email: Phone: Register Back Inspiration: https://www.mightybytes.com/blog/design-a-sustainable-data-strategy/
- 32. Asset optimisation </> Reduce file size
- 33. Make the planet a persona? Source: https://bootcamp.uxdesign.cc/8-steps-to-using-non-human-personas-in-digital-design-62aa02f8ae63
- 34. Realise there’s no silver bullet, only research and optimisation Source: https://www.publicissapient.com/industries/energy-commodities/tech-awards
- 35. INFRASTRUCTURE NET ZERO DESIGN FOR ‘LESS IS MORE’ ARCHITECT FOR HIERARCHY The 10 foundations for sustainable web design CONTENT FOOTPRINT ACCESSIBILITY PLAN LEAN DATA COLLECTION TECHNICAL /ASSET OPTIMISATION ITERATION, ITERATION, ITERATION ORGANISATIONAL CHANGE FOCUS ON FINDABILITY & TASKS Resource: https://www.cyber-duck.co.uk/insights/resources/sustainable-by-web-design
- 36. Designing for people and planet
- 37. Designing for people and planet
- 38. THANK YOU Matt Gibson, Cyber-Duck matt@cyber-duck.co.uk @cyberduck_uk
- 39. Useful resources and reading - https://sustainablewebdesign.org/calculating-digital-emissions/ - https://bootcamp.uxdesign.cc/8-steps-to-using-non-human-personas-in-digital- design-62aa02f8ae63 - https://v3.danmall.com/articles/how-to-make-a-performance-budget/index.html - https://ecoping.earth/ / https://www.websitecarbon.com/ - https://www.cyber-duck.co.uk/insights/how-sustainable-design-can-help-climate- change - https://www.cyber-duck.co.uk/insights/how-to-drive-down-website-carbon- emissions - https://www.cyber-duck.co.uk/insights/resources/sustainable-by-web-design - https://www.digital4planet.org/towards-sustainable-internet/