Digital Disciplines: Attaining Market Leadership through the Cloud
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The document discusses four ways for companies to create customer value: information excellence, solution leadership, collective intimacy, and accelerated innovation. It provides examples of companies that exemplify each approach, such as how Ford achieves information excellence through digital-physical fusion, and how Netflix fosters collective intimacy by engaging customers to improve recommendations. The document advocates that companies can accelerate innovation by utilizing cloud-based networks and challenges to crowdsource solutions from customers.
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Digital Disciplines: Attaining Market Leadership through the Cloud
- 2. Four Ways to Create Customer Value @joeweinman © 2015 Joe Weinman. All Rights Reserved. 2 Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation
- 4. Operational Excellence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 4 Source: Ford
- 5. Information Excellence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 5
- 6. Digital – Physical Fusion @joeweinman © 2015 Joe Weinman. All Rights Reserved. 6 Source: Burberry
- 7. Asset-Light Processes @joeweinman © 2015 Joe Weinman. All Rights Reserved. 7 Source: Uber
- 8. Exhaust Data Monetization @joeweinman © 2015 Joe Weinman. All Rights Reserved. 8 Source: 23andMe
- 9. Dynamic, Virtual, Networked @joeweinman © 2015 Joe Weinman. All Rights Reserved. 9 Source: Li & Fung
- 11. Product Leadership @joeweinman © 2015 Joe Weinman. All Rights Reserved. 11 Source: Rolex
- 12. Smart, Digital, Connected @joeweinman © 2015 Joe Weinman. All Rights Reserved. 12 Source: Apple
- 13. Adaptive Intelligence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 13 Source: Google / Nest
- 14. Upgradability @joeweinman © 2015 Joe Weinman. All Rights Reserved. 14 Source: Tesla
- 15. Experiences @joeweinman © 2015 Joe Weinman. All Rights Reserved. 15 Source: Disney
- 16. Transformations @joeweinman © 2015 Joe Weinman. All Rights Reserved. 16 Source: Nike
- 17. Outcomes @joeweinman © 2015 Joe Weinman. All Rights Reserved. 17
- 18. Gamification @joeweinman © 2015 Joe Weinman. All Rights Reserved. 18 Source: Opower
- 20. Customer Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 20
- 21. Collective Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 21 Source: Netflix
- 22. Collective Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 22
- 23. Traditional Innovation Accelerated Innovation
- 24. Cloud-Mediated Innovation @joeweinman © 2015 Joe Weinman. All Rights Reserved. 24 Challenge Solutions Solution
- 25. The Netflix Prize @joeweinman © 2015 Joe Weinman. All Rights Reserved. 25 Source: Netflix
- 26. Innovation Networks @joeweinman © 2015 Joe Weinman. All Rights Reserved. 26 Source: P&G
- 27. GE Flight Quest @joeweinman © 2015 Joe Weinman. All Rights Reserved. 27 Source: GE