Digital connectedness using social media for professional networking
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Sue Beckingham gave a guest lecture on using social media for professional networking. She discussed how digital footprints are permanent and how social media can be used as a professional networking tool. Beckingham also covered developing your personal brand online, promoting your expertise through social media, and showcasing your work to expand your professional network. The presentation provided tips on using tools like blogs, LinkedIn, and Twitter to promote yourself and your work.
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Digital connectedness using social media for professional networking
- 1. Digital Connectedness: Using Social Media for Professional Networking Guest Lecture --- --- --- --- --- Sue Beckingham | @suebecks --- --- --- --- --- Sheffield Hallam University
- 2. Unlike footprints in the sand your digital footprints are permanent
- 3. http://www.alexa.com/topsites/global! will find you! Be mindful of how people search for information
- 4. Social Media ranks highly! Twitter LinkedIn Blog Slideshare
- 5. How will your digital shadows from your past impact on your future?
- 7. Remember… What happens in Vegas, stays on Facebook
- 8. What do we mean by professional networking? values and personal commitment skills and abilities knowledge and understanding
- 9. A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties (interaction) between these actors.
- 11. Why networks matter “Power does not reside in institutions, not even the state or large corporations. It is located in the networks that structure society . . .” Manuel Castells
- 13. Video clip
- 14. Online connectedness • Enables and provides support for learning • Can increase the effectiveness of learning • Can increase access to learning. • Allows people to connect with each other in spite of geographical distances • Provides a forum and permission to participate • Complements face to face communication Adapted from George Siemens http://www.elearnspace.org
- 16. Network benefits Access to information, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
- 17. Think for a moment about 1. your connections 2. what you share with others 3. and why.... Hold those thoughts
- 18. Communication Spectrum • Collaborating • Moderating • Negotiating • Debating • Commenting • Net meeting, Skyping, Video Conferencing • Reviewing • Questioning • Replying • Posting and Blogging • Networking • Contributing • Chatting • E-mailing • Twittering/microblogging • Instant Messaging • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
- 19. Your personal choice of tools SolisandThomas(2009) http://www.theconversationprism.com
- 20. Used with permission from @ProfessorJosh
- 21. the corporate office the water cooler the staff canteen the bar However… don’t under estimate the potential of all of these as useful professional networking tools
- 22. Your personal level of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
- 23. We live in a world of mobile, social and always-on media Is your blog or website mobile ready?
- 25. The potential to develop global connections
- 27. http://socialmediaforlearning.com/ Promote your blog or website
- 30. What is a brand? A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.
- 31. Top 10 Brands 2014 What can you learn from them? http://www.rankingthebrands.com/
- 32. What will your brand look like?
- 34. Questions to consider Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your digital profile important? When and how often do you update it? How will you use your digital profile and online presence to your advantage?
- 35. Promote Expertise Join groups, follow companies, connect with people Share your portfolio, blog, website Communicate updates of new posts, events Raise and answer questions
- 39. Crowd source project funding http://www.kickstarter.com
- 41. Creative Digital CV/Resume/Portfolio Link to your: Website Blog Include multimedia: Video Audio Photo
- 43. Graduate Attributes ‘Our country will need different kinds of student experiences to enable its graduates to contribute to the world of the future’. Prof. Paul Ramsden, JISC Student Experiences of Technology: http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx
- 44. 1. Attention 2. Crap detection 3. Participation 4. Collaboration 5. Network know-how. Howard Rheingold, 2012 Net Smart: How to Thrive Online More than ever before, humans need to teach and learn from each other about human-centric ways to use new tools. One important step that people can take is to become more adept at five essential literacies:
- 45. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
- 46. The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence. Confucius
- 47. Digital Connectedness: Using Social Media for Professional Networking Sue Beckingham @suebecks Sheffield Hallam University
Editor's Notes
- Public domain image: http://pixabay.com/en/network-cables-network-connector-494645/ and http://pixabay.com/en/photo-montage-faces-photo-album-557617/
- http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
- http://www.youtube.com/watch?v=2O7UZBcWStU
- George Siemens (2003) http://www.elearnspace.org/Articles/wholepicture.htm
- http://inmaps.linkedinlabs.com/
- The Net Work, Patti Anklam
- Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
- http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
- Profiles on http://www.linkedin.com
- http://knowem.com/ http://checkusernames.com/ http://namechk.com/
- Source: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=6
- Source: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=6
- Public domain image: http://pixabay.com/en/big-bang-explosion-pop-fireball-422745/
- http://www.linkedin.com/home https://twitter.com/ http://www.quora.com/
- http://pinterest.com http://www.slideshare.net http://www.deviantart.com/
- Public domain image: http://pixabay.com/en/computers-technology-internet-web-311268/
- http://audioboo.fm/ http://soundcloud.com/ http://vimeo.com/ http://www.youtube.com/ http://wordpress.com http://www.flickr.com/
- http://sirkenrobinson.com/skr/rsa-animate-changing-education-paradigms