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Deskdoo.com How we re:invented the operating system in the cloud

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Adam Adamczyk
Adam Adamczyk

Deskdoo is a cloud-based operating system that allows users to access applications and resources from any device without needing to install anything. It was founded in 2014 by Adam Adamczyk, Dawid Krawczykiewicz, and Robert Pasternak after an earlier startup failed in 2001 due to limitations of technology and experience. Deskdoo provides a unified interface for accessing tools like Google Apps, Adobe Photo Editor, and users' disk drives from any browser. It uses a freemium business model where basic services are free and premium applications and services can be paid for on a per-usage basis. The company aims to create a new ecosystem and revenue model for IT services hosted in the cloud.

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Deskdoo.com How we re:invented the operating system in the cloud
2   Key members Hi Everyone, we are Deskdoo.com Adam Adamczyk CEO M. Sc. (IT), MBA 15+ years of experience in Information Technology field expertise in team management, solid IT and management experience (CEO Figaro Software, CEO NowyInteres.pl) Dawid Krawczykiewicz CTO Software Developer 5+ years commercial software development experienced developer in 2/10 the most popular websites in Poland (demotywatory.pl, joemonster.org) Robert Pasternak Business Development MS (Management) 20+ years of experience in Information Technology field with expertise in sales team management, responsible for raising company, promoting company brand, generating revenue
3   History Idea is just a beginning, key is an Execution year 2001 year 2012 year 2014 year 2015 year 2015 First start-up failure After 2 years of development we have failed due to limitation of technology, business experience, clear concept… Html5 specs, cloud maturity We started again development with a new OS concept, new core team. Private release Access for limited users – private invitation. Gathering early adopters. New company 1st January new company Deskdoo registered officially in Poland (LTD). Box Development Cloud PC Box development started – with worldwide team. We are here with you…
Help customers realize value by giving them access to the most productive apps from any place, any device with social interaction online. Our goal
Mobility Big Data Cloud 4 Mega Trends Social Work from anywhere any device. Allow to make a decision faster and react actively for changing trends. Sizing, scaling on demand. New apps for a real social workplace.
6   Deskdoo vision We know what to do and how Client agnostic Responsive Design for displaying content on any modern device (desktop, laptop, tablet, mobile, Smart TV). No need to install anything No browser plugins, no Flash, no desktop apps… just modern HTML5 browser . Google Chrome, Chromium are fine. Unified cloud One place for all. One dynamic browser page. Service based Many services under the hood – controlled by very fast application framework.
7   Deskdoo cloud OS facts Dynamic On demand access to apps and resources Scalable One minute super scaling, effectives from cloud. Shared Delivers shared apps, resources and services. Self-service User access to services when he/ she needs it. Pricing model per-usage Business model is Freemium (free + premium apps/services/resources).
8   Typical user scenario Simplicity is the way we are working 1. Register User can register by social API (eg. Facebook) or register manually. 2. Personalize Customize look and feel as user like it. 3. Access to resources Map disks from external resources and access them from one place. 4. Invite others Users may send invitations for workspaces as many as they want.
9   Benefits for users Access from anywhere 24/7/365 One identity Simple switch from home/ work use. Zero installation Just run OS from the browser. True interactive Work with other users like never before. Increase productivity by using sets of tools. Integrated access Search and access documents from one place. Available now
10   A new revenue model for business New marketplace for IT services Acquires Apps Google Apps, Adobe Photo Editor … more cloud apps to come. No fixed cost Pay for use New revenue Agility We allow turn fixed costs into variable. Users are likely to pay small amounts for apps when needed them. New money stream for vendors of shared income for their application/resource/ services Increasing agility and time for market revenue for active vendors.
11   Deskdoo application map from 10.000 foots view System core services Current External Apps Internal Apps External interface Traditional Access log Chat Mail Calendar Adobe   Photo   Editor   Excel   PowerPoint   Word   Any   HTML5   Apps   Flash   games,   apps  
12   Sets of integrated tools in one dynamic page access from browser Adobe Photo Editor Single login Collaboration Google Apps (Word, Excel, PowerPoint) Multiple scenarios Disk Drive
13   Business solution Why our model is so attractive for business Use case approach We collect use case scenarios from our users and see live analytics what they are doing. Personalization Users can personalize their look and feel (themes, wallpapers, desktop icons). Deep control We monitor and control the system and allow users to use only tested and integrated tools. Load balancing in cloud No more problems with limited resources. Social features Integrated collaboration tools. Professional support Bug tracking, helping users live, screen sharing.
4 stages of technology adoption We are entering the 3rd stage now On entry stage we experimented many different technologies and spent our time on searching the Holy Grail. Experimentation At first all features are free to use for everybody. Wide-spread Use Before we opened to all we had invited friends by sending them invitations in order to collect their feelings. Limited Use It will take one year before users will be convinced to use new technology in day by day scenarios. Adoption
15   Project development process Focusing on key features We focus on 3 features and polish them to the perfection. User first approach Collect and gather user feedback, bugs, expectations. Conducting user testing Simulate typical, common user scenarios. System improvement Fix and add new features to the system. Infinitive Loop
Why are we doing that?                     Economics Scaling is good for consumer, use what you want, no installation needed. Internet of things Driving business to cloud. Elastic computing Balance resources and get more when needed. Innovation New model = new opportunity for all. Easy for use Just register and play, easy provisioning.
17   Climate for a Change Cloud is not a hype In fact it is mature enough, it is real and here! Private, Group and Public Data Access from one place to all private, groups and public data. Work from home More and more people work from home. Messaging and collaboration Increase productivity by integrated messaging and collaboration system.
18   Our strategy Integrated interface All in one desktop – one web page is all you have. Build new ecosystem All social apps in one place. Scaling by cloud All resources are in the cloud. Full backup by cloud Save all data by external cloud providers. New approach collaboration New dimension for workplaces. at glance
Deskdoo Box Development is an ongoing process on the open hardware architecture… Plug to TV and enjoy!
20   The future of business is cloud OS Time is Now
Thanks for Watching http://deskdoo.com adam.adamczyk@deskdoo.com https://www.facebook.com/deskdoofan

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Deskdoo.com How we re:invented the operating system in the cloud

  • 1. Deskdoo.com How we re:invented the operating system in the cloud
  • 2. 2   Key members Hi Everyone, we are Deskdoo.com Adam Adamczyk CEO M. Sc. (IT), MBA 15+ years of experience in Information Technology field expertise in team management, solid IT and management experience (CEO Figaro Software, CEO NowyInteres.pl) Dawid Krawczykiewicz CTO Software Developer 5+ years commercial software development experienced developer in 2/10 the most popular websites in Poland (demotywatory.pl, joemonster.org) Robert Pasternak Business Development MS (Management) 20+ years of experience in Information Technology field with expertise in sales team management, responsible for raising company, promoting company brand, generating revenue
  • 3. 3   History Idea is just a beginning, key is an Execution year 2001 year 2012 year 2014 year 2015 year 2015 First start-up failure After 2 years of development we have failed due to limitation of technology, business experience, clear concept… Html5 specs, cloud maturity We started again development with a new OS concept, new core team. Private release Access for limited users – private invitation. Gathering early adopters. New company 1st January new company Deskdoo registered officially in Poland (LTD). Box Development Cloud PC Box development started – with worldwide team. We are here with you…
  • 4. Help customers realize value by giving them access to the most productive apps from any place, any device with social interaction online. Our goal
  • 5. Mobility Big Data Cloud 4 Mega Trends Social Work from anywhere any device. Allow to make a decision faster and react actively for changing trends. Sizing, scaling on demand. New apps for a real social workplace.
  • 6. 6   Deskdoo vision We know what to do and how Client agnostic Responsive Design for displaying content on any modern device (desktop, laptop, tablet, mobile, Smart TV). No need to install anything No browser plugins, no Flash, no desktop apps… just modern HTML5 browser . Google Chrome, Chromium are fine. Unified cloud One place for all. One dynamic browser page. Service based Many services under the hood – controlled by very fast application framework.
  • 7. 7   Deskdoo cloud OS facts Dynamic On demand access to apps and resources Scalable One minute super scaling, effectives from cloud. Shared Delivers shared apps, resources and services. Self-service User access to services when he/ she needs it. Pricing model per-usage Business model is Freemium (free + premium apps/services/resources).
  • 8. 8   Typical user scenario Simplicity is the way we are working 1. Register User can register by social API (eg. Facebook) or register manually. 2. Personalize Customize look and feel as user like it. 3. Access to resources Map disks from external resources and access them from one place. 4. Invite others Users may send invitations for workspaces as many as they want.
  • 9. 9   Benefits for users Access from anywhere 24/7/365 One identity Simple switch from home/ work use. Zero installation Just run OS from the browser. True interactive Work with other users like never before. Increase productivity by using sets of tools. Integrated access Search and access documents from one place. Available now
  • 10. 10   A new revenue model for business New marketplace for IT services Acquires Apps Google Apps, Adobe Photo Editor … more cloud apps to come. No fixed cost Pay for use New revenue Agility We allow turn fixed costs into variable. Users are likely to pay small amounts for apps when needed them. New money stream for vendors of shared income for their application/resource/ services Increasing agility and time for market revenue for active vendors.
  • 11. 11   Deskdoo application map from 10.000 foots view System core services Current External Apps Internal Apps External interface Traditional Access log Chat Mail Calendar Adobe   Photo   Editor   Excel   PowerPoint   Word   Any   HTML5   Apps   Flash   games,   apps  
  • 12. 12   Sets of integrated tools in one dynamic page access from browser Adobe Photo Editor Single login Collaboration Google Apps (Word, Excel, PowerPoint) Multiple scenarios Disk Drive
  • 13. 13   Business solution Why our model is so attractive for business Use case approach We collect use case scenarios from our users and see live analytics what they are doing. Personalization Users can personalize their look and feel (themes, wallpapers, desktop icons). Deep control We monitor and control the system and allow users to use only tested and integrated tools. Load balancing in cloud No more problems with limited resources. Social features Integrated collaboration tools. Professional support Bug tracking, helping users live, screen sharing.
  • 14. 4 stages of technology adoption We are entering the 3rd stage now On entry stage we experimented many different technologies and spent our time on searching the Holy Grail. Experimentation At first all features are free to use for everybody. Wide-spread Use Before we opened to all we had invited friends by sending them invitations in order to collect their feelings. Limited Use It will take one year before users will be convinced to use new technology in day by day scenarios. Adoption
  • 15. 15   Project development process Focusing on key features We focus on 3 features and polish them to the perfection. User first approach Collect and gather user feedback, bugs, expectations. Conducting user testing Simulate typical, common user scenarios. System improvement Fix and add new features to the system. Infinitive Loop
  • 16. Why are we doing that?                     Economics Scaling is good for consumer, use what you want, no installation needed. Internet of things Driving business to cloud. Elastic computing Balance resources and get more when needed. Innovation New model = new opportunity for all. Easy for use Just register and play, easy provisioning.
  • 17. 17   Climate for a Change Cloud is not a hype In fact it is mature enough, it is real and here! Private, Group and Public Data Access from one place to all private, groups and public data. Work from home More and more people work from home. Messaging and collaboration Increase productivity by integrated messaging and collaboration system.
  • 18. 18   Our strategy Integrated interface All in one desktop – one web page is all you have. Build new ecosystem All social apps in one place. Scaling by cloud All resources are in the cloud. Full backup by cloud Save all data by external cloud providers. New approach collaboration New dimension for workplaces. at glance
  • 19. Deskdoo Box Development is an ongoing process on the open hardware architecture… Plug to TV and enjoy!
  • 20. 20   The future of business is cloud OS Time is Now