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Designing Presentations

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The Media Kitchen
The Media Kitchen

This document contains slides from a presentation by Andre Woolery on designing effective presentations by making slides visually appealing. The presentation covers various design elements like fonts, color, composition, shapes, and images that can be manipulated to grab audiences' attention and keep them engaged. It provides examples and tips for using these elements like using bold text or different font sizes to create emphasis, leveraging color to attract the eye or accentuate points, and guiding the viewer's eye through slide composition and alignment.

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TMKUNIVERSITY DESIGNING PRESENTATIONS MAKING SLIDES SEXY Presented by Andre Woolery
TMKUNIVERSITY Presentations are about grabbing your audiences ATTENTION + keeping them CAPTIVATED.
TMKUNIVERSITY ATTRACTIVE THINGS GAIN ATTENTION...
TMKUNIVERSITY I’m not an expert. but... I know the tools. I look for inspiration. I experiment.
FONTS....................... COLOR...................... COMPOSITION............ SHAPES..................... IMAGES...................... DESIGN......................
fonts the type of font you choose tells a visual story of style and tone ranging from modern to traditional to fun classy | bodoni modern | futura (sans serif) traditional | times new roman (serif) compact | tungsten FUN | STENCIL
font variables font selection isn’t the only way to create visual effects with text. small manipulations can make distinctions between your copy.
do not fear using size to create impact .
all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. ALL CAPS CAN MAKE A STATEMENT. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all
Making text bold is a clear line of distinction.
color color is the quickest way to attract the eye but also create harmony, balance and emotion to any element in view.
use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette
use color to create pop or accentuate a point.
keeping it simple sometimes works...
avoid light yellow on text. unless on black.
color doesnt always have to be drastic... it can also be subtle...
composition the blank canvas of a slide can be used to tell your story
you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing
leaving empty white space is acceptable.
leaving empty white space is acceptable. and nothing has to be centered.
use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing
YOU CAN CREATE TEMPORARY GUIDES WITHIN YOUR SLIDES BY DRAGGING THE SIDES OF THE SLIDE LEVERAGE THE RULERS TO BREAK THE SLIDE UP INTO MEASURED PORTIONS WITH GUIDE LINES. THIS WILL HELP YOU CREATE AN INVISIBLE COMPOSITION , BALANCE, AND ORDER TO YOUR SLIDES THE VIEWER WILL UNCONSCIOUSLY RECOGNIZE THE ORDER IN THE SEEMINGLY CHAOTIC SLIDE
HEADLINES NEED SPACE IMAGES, GRAPHS AND LOGOS REQUIRE DEDICATED AREAS TEXT NEED TO BE A CONSISTENT POSITION
SHAPES boxes, triangles, arrows, and other shapes can all be manipulated and used for several graphical elements
TRANSFORM YOUR SHAPES.... ARROW ROUNDED RECTANGLE SPEECH BUBBLE
PLAY WITH THE BORDERS TO ADD DIFFERENT DIMENSIONS TO ANY SHAPE...
SOMETIMES IT IS AS SIMPLE AS CHANGING OPACITY AND SPACING OF A SERIES OF SHAPES TO MAKE A NEW SHAPE
CREATE ICONS FOUR SHAPES = WEB PAGE
USE THEM AS CONTAINERS MICHELLE PHAN TWITTER Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. As one of the early adopters of YouTube, Phan established an early presence on the site and has since become the most subscribed beauty channel. She uses voiceovers in her tutorials, offering detailed and visually compelling instruction on everything from movie- and music-inspired looks to everyday tips and tricks.
USE THEM AS DESIGN ELEMENTS A SIMPLE TRIANGLE AND A LINE CAN TRANSFORM A SLIDE LAYOUT INTO SOMETHING WELL DESIGNED
IMAGES LET THE PICTURE DO THE TALKING...
FULL BLEED MAKE SURE THE TEXT CAN BE READ
FULL BLEED MAKE SURE THE TEXT CAN BE READ
Designing Presentations
CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM
STEAL LIKE A PRO
ALPHA MEANS THIS
get inspired web, product, packaging, business cards...
Designing Presentations
RADIO Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz.[1] These waves are called radio waves. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space.
TELEVISION Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. "Television" may also refer specifically to a television set, television program, or television transmission.
2 # RULES OF SOCIAL ENGAGEMENT The clue is in the name … social media. Your first instinct might be to tweet about your book, but what good does this do? These days, we buy from those we trust. This takes time to develop, so engage first and sell second.
Designing Presentations
OUR POV: NATIVE CONTENT WHO IS THE BEST DISTRIBUTION PARTNER?
know the tools. look for inspiration. experiment.
nowgoplay!
THANK YOU.

More Related Content

Designing Presentations

  • 2. TMKUNIVERSITY Presentations are about grabbing your audiences ATTENTION + keeping them CAPTIVATED.
  • 4. TMKUNIVERSITY I’m not an expert. but... I know the tools. I look for inspiration. I experiment.
  • 6. fonts the type of font you choose tells a visual story of style and tone ranging from modern to traditional to fun classy | bodoni modern | futura (sans serif) traditional | times new roman (serif) compact | tungsten FUN | STENCIL
  • 7. font variables font selection isn’t the only way to create visual effects with text. small manipulations can make distinctions between your copy.
  • 8. do not fear using size to create impact .
  • 9. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. ALL CAPS CAN MAKE A STATEMENT. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all
  • 10. Making text bold is a clear line of distinction.
  • 11. color color is the quickest way to attract the eye but also create harmony, balance and emotion to any element in view.
  • 12. use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette
  • 13. use color to create pop or accentuate a point.
  • 14. keeping it simple sometimes works...
  • 15. avoid light yellow on text. unless on black.
  • 16. color doesnt always have to be drastic... it can also be subtle...
  • 17. composition the blank canvas of a slide can be used to tell your story
  • 18. you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing
  • 19. leaving empty white space is acceptable.
  • 20. leaving empty white space is acceptable. and nothing has to be centered.
  • 21. use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing
  • 22. YOU CAN CREATE TEMPORARY GUIDES WITHIN YOUR SLIDES BY DRAGGING THE SIDES OF THE SLIDE LEVERAGE THE RULERS TO BREAK THE SLIDE UP INTO MEASURED PORTIONS WITH GUIDE LINES. THIS WILL HELP YOU CREATE AN INVISIBLE COMPOSITION , BALANCE, AND ORDER TO YOUR SLIDES THE VIEWER WILL UNCONSCIOUSLY RECOGNIZE THE ORDER IN THE SEEMINGLY CHAOTIC SLIDE
  • 23. HEADLINES NEED SPACE IMAGES, GRAPHS AND LOGOS REQUIRE DEDICATED AREAS TEXT NEED TO BE A CONSISTENT POSITION
  • 24. SHAPES boxes, triangles, arrows, and other shapes can all be manipulated and used for several graphical elements
  • 26. PLAY WITH THE BORDERS TO ADD DIFFERENT DIMENSIONS TO ANY SHAPE...
  • 27. SOMETIMES IT IS AS SIMPLE AS CHANGING OPACITY AND SPACING OF A SERIES OF SHAPES TO MAKE A NEW SHAPE
  • 29. USE THEM AS CONTAINERS MICHELLE PHAN TWITTER Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. As one of the early adopters of YouTube, Phan established an early presence on the site and has since become the most subscribed beauty channel. She uses voiceovers in her tutorials, offering detailed and visually compelling instruction on everything from movie- and music-inspired looks to everyday tips and tricks.
  • 30. USE THEM AS DESIGN ELEMENTS A SIMPLE TRIANGLE AND A LINE CAN TRANSFORM A SLIDE LAYOUT INTO SOMETHING WELL DESIGNED
  • 31. IMAGES LET THE PICTURE DO THE TALKING...
  • 32. FULL BLEED MAKE SURE THE TEXT CAN BE READ
  • 33. FULL BLEED MAKE SURE THE TEXT CAN BE READ
  • 35. CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM
  • 38. get inspired web, product, packaging, business cards...
  • 40. RADIO Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz.[1] These waves are called radio waves. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space.
  • 41. TELEVISION Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. "Television" may also refer specifically to a television set, television program, or television transmission.
  • 42. 2 # RULES OF SOCIAL ENGAGEMENT The clue is in the name … social media. Your first instinct might be to tweet about your book, but what good does this do? These days, we buy from those we trust. This takes time to develop, so engage first and sell second.
  • 44. OUR POV: NATIVE CONTENT WHO IS THE BEST DISTRIBUTION PARTNER?
  • 45. know the tools. look for inspiration. experiment.