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Dental White Paper

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Site-Seeker, Inc.
Site-Seeker, Inc.

This document discusses the results of a survey on dental patient internet usage and preferences. The key findings are: 1) 50% of dental patients research their dentist online before booking an appointment compared to only 9% using the Yellow Pages; 2) 57% of patients prefer email and 11% prefer text messaging for appointment confirmations rather than calls; and 3) 94% of patients consider a dentist's website and 63% would schedule on Facebook, showing the importance of an online presence for attracting new patients.

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Dental Practice Marketing & The Internet: A Survey From Site-Seeker, Inc. White paper The Internet Becomes the Go-To Place for New Patients The results were nearly unanimous: 50% of dental patients research their dentist online before booking an appointment, while only 9% would reference the Yellow Pages. Communicating with Your Patients Believe it or not your existing patients and new patients prefer alternative forms of communication. Of the survey respondents 57% prefer email and 11% prefer SMS text via their mobile device for appointment confirmations. Setting Appointments on Facebook? But What About Your Website? 94% of the respondents take a dentists website into account before booking their first appointment. Dentists whose websites are interactive and up to date have a higher chance of securing a new patient. 63% But it doesn’t end at your website... We also asked people if they would be Yes more likely to schedule an appointment if they had the flexibility of doing it on Facebook. 63% of the respondents said “Yes”. So what does this mean? It means that dentists who have an interactive Facebook Page are more likely to 37% acquire new patients simply from being on top of the trends. No The Reviews Are In! Of the people surveyed, 96% felt that online patient reviews in places like Yelp.com and Google Places would have a direct impact on their decision to book a first time appointment with one dentist over another. Patients Who Read Google Reviews Before Booking Building Your Practice 100% The growth of your practice hinges on the Internet savvy generations where Social Media, smart phones, and the 75% Internet are as common as the Yellow Pages once were. Are you ready? 50% 94% Contact a Site-Seeker dental representative today for 25% your free consultation. 6% 0% Yes No Ph: 860-748-4895 | dental@site-seeker.com | 3 Regency Drive - Suite 202, Bloomfield, CT 06002

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Dental White Paper

  • 1. Dental Practice Marketing & The Internet: A Survey From Site-Seeker, Inc. White paper The Internet Becomes the Go-To Place for New Patients The results were nearly unanimous: 50% of dental patients research their dentist online before booking an appointment, while only 9% would reference the Yellow Pages. Communicating with Your Patients Believe it or not your existing patients and new patients prefer alternative forms of communication. Of the survey respondents 57% prefer email and 11% prefer SMS text via their mobile device for appointment confirmations. Setting Appointments on Facebook? But What About Your Website? 94% of the respondents take a dentists website into account before booking their first appointment. Dentists whose websites are interactive and up to date have a higher chance of securing a new patient. 63% But it doesn’t end at your website... We also asked people if they would be Yes more likely to schedule an appointment if they had the flexibility of doing it on Facebook. 63% of the respondents said “Yes”. So what does this mean? It means that dentists who have an interactive Facebook Page are more likely to 37% acquire new patients simply from being on top of the trends. No The Reviews Are In! Of the people surveyed, 96% felt that online patient reviews in places like Yelp.com and Google Places would have a direct impact on their decision to book a first time appointment with one dentist over another. Patients Who Read Google Reviews Before Booking Building Your Practice 100% The growth of your practice hinges on the Internet savvy generations where Social Media, smart phones, and the 75% Internet are as common as the Yellow Pages once were. Are you ready? 50% 94% Contact a Site-Seeker dental representative today for 25% your free consultation. 6% 0% Yes No Ph: 860-748-4895 | dental@site-seeker.com | 3 Regency Drive - Suite 202, Bloomfield, CT 06002