Demystifying User Experience - General Assembly
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Mike Biggs gave a presentation on user experience (UX) design. He began by introducing himself and his background. He then discussed the history and definition of UX, explaining that UX considers a person's perceptions and responses resulting from using a product. Biggs described where UX lives in an organization and provided examples of good and bad UX. He outlined the typical UX design process, including discovery, definition, design, development, and delivery stages. Biggs concluded by discussing different UX environments and tools that can be used.
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Demystifying User Experience - General Assembly
- 1. USER EXPERIENCE Demystifying it with Mike Biggs @MetaMikeBiggs
- 2. A BIT ABOUT ME 2 Mike Biggs Instigator, Digital Strategist, Product Innovator, Management Consultant, Agilist, Lean UXer….. essentially a T-shaped person. Places and projects: ▫︎Currently work at ThoughtWorks ▫︎Previously worked in digital agencies, NSW Government, Freelance.. ▫︎Clients (past & current) include: CommBank, Vodafone, Macquarie Bank, Perpetual, Toshiba, MTV, VMware, The Rocks/Darling Harbour Precincts, Gatorade… ▫︎Interesting stuff I’ve done: an Instagram rip-off, Hackathon Mentoring, Smart forms (that’s right, forms are interesting!), Soccer viewing iPad app.
- 3. Your experience of tonight is governed by your expectations as much as what is actually delivered. 3
- 4. A BIT ABOUT YOU 4 Tell me about yourselves: ▫︎Developer vs design folk ▫︎Delivery vs business people ▫︎New vs seasoned
- 5. WHAT YOU’LL LEARN 5 ! ▫︎Understand what we mean when we talk about UX (User Experience) ▫︎Where has it come from? - the need of humans… ▫︎Where it lives ▫︎The UX process ▫︎What are the deliverables ▫︎Environments ▫︎What Next?
- 8. WHAT IS UX? 8 ! ISO 9241-210 Human Centred Design ! [1] defines user experience as "a person's perceptions and responses that result from the use or anticipated use of a product, system or service".
- 9. WHAT IS UX? 9 ! “User experience has broadened into being: every single touchpoint your that forms your business - your brand.” -Velvet Onion
- 10. WHAT IS UX? 10
- 11. WHAT IS UX? 11
- 12. WHAT IS UX? 12
- 13. WHAT IS UX? 13
- 14. WHAT IS UX? 14
- 15. So..where does UX live? 15
- 16. WHAT IS UX 16 Living in a Silo? ▫︎An excellent structure for holding knowledge ▫︎Also excellent at withholding knowledge ▫︎Ensures UX is done RIGHT ▫︎Does not ensure UX is actually done ▫︎IS a bottleneck ▫︎Does not address cultural change ▫︎Commonly found in Waterfall environments
- 17. WHAT IS UX 17 Cross functional UX? ▫︎Everyone’s responsible ▫︎Can also mean no one’s responsible ▫︎Potential consistency issues ▫︎Huge cultural advantages ▫︎More common in mature Agile environments
- 18. If UX is problem solving, then a UX designer is a facilitator. 18
- 19. What problem are we solving again? 19
- 20. 20
- 21. WHAT IS UX 21 At its heart, UX design aims to solve the problem of usability. Usability is defined by 5 quality components: ▫︎ Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? ▫︎ Efficiency: Once users have learned the design, how quickly can they perform tasks? ▫︎ Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? ▫︎ Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? ▫︎ Satisfaction: How pleasant is it to use the design?
- 22. WHAT IS UX 22 Examples: Good and Bad ▫︎ Login Sequence
- 23. WHAT IS UX 23 Examples: Good and Bad ▫︎ Affordances / Cognitive load
- 24. WHAT IS UX 24 Examples: Good and Bad ▫︎ Memorability / Satisfaction- Microinteractions
- 25. WHAT IS UX 25 Examples: Good and Bad ▫︎ Memorability / Satisfaction- Microinteractions
- 26. WHAT IS UX 26 Examples: Good and Bad ▫︎ Error Reporting
- 27. WHAT IS UX 27 Examples: Good and Bad ▫︎ Persuasive design (copy)
- 28. WHAT IS UX 28 Examples: Good and Bad ▫︎ Memorability - Navigation
- 29. WHAT IS UX 29 Examples: Good and Bad ▫︎ Cross Channel
- 30. WHAT IS UX 30 Examples: Good and Bad ▫︎ Labelling / IA - Also, Cognitive Load
- 31. WHAT IS UX 31 Examples: Good and Bad ▫︎ Cross Channel
- 32. Basically.. “Don’t make me think” -Steve Krug 32
- 34. THE UX PROCESS 34 The 5 D’s ▫︎Discover ▫︎Define ▫︎Design ▫︎Develop ▫︎Deliver
- 35. THE UX PROCESS 35 The Double Diamond:
- 36. THE UX PROCESS 36 The Design Thinking Process:
- 37. THE UX PROCESS 37 Discover Stage. Goal: To understand the User and their context. Main contributor: User Researcher Methods: ▫︎ Ethnographic research ▫︎ User diaries ▫︎ Interviews ▫︎ Card sort Outputs: ▫︎ User stories & personas ▫︎ Problem statements ▫︎ Affinity diagrams ▫︎ Semantic Maps
- 38. EXAMPLES OF ACTIVITIES DELIVERABLES 38 Ethnographic Research
- 39. EXAMPLES OF ACTIVITIES DELIVERABLES 39 Empathy Maps
- 40. EXAMPLES OF ACTIVITIES DELIVERABLES 40 Personas
- 41. THE UX PROCESS 41 Define Stage. Goal: To define the high level requirements of any design output. Contributors: Information Architect, Mythical UX Generalist, Project Manager, Product Manager. Methods: ▫︎ Development of Product Requirements ▫︎ Define Information Architecture including Tree testing ▫︎ Project Plan development ! Outputs: ▫︎ Product Requirements Document ▫︎ Tree testing report ▫︎ Project Plan
- 42. THE UX PROCESS 42 Content Inventories & Sitemapping
- 43. THE UX PROCESS 43 Design Stage. Goal: To design artefacts which address the problem as defined. Contributors: Information Architect & Interaction Designer Methods: ▫︎ Paper prototyping ▫︎ Digital Wireframing ▫︎ Explicit use of Usability Quality Metrics ▫︎ User Testing ▫︎ Visual Design Concepts Outputs: ▫︎ Validated prototypes & wireframes ▫︎ Revised sitemap ▫︎ User flows ▫︎ UI designs ▫︎ Brand/ Marketing buy-in re visual design
- 44. THE UX PROCESS 44 User Flows
- 45. THE UX PROCESS 45 Think ‘views’ not pages
- 46. THE UX PROCESS 46 Content Matrix
- 47. THE UX PROCESS 47 Content Matrix Pre Event At Event Post Event Desktop Mobile
- 48. THE UX PROCESS 48 Paper Prototypes
- 50. THE UX PROCESS 50 Develop Stage. Goal: To build software that will deliver the design as intended. Contributors: Primarily Developers Methods: ▫︎ Technical Architecture design ▫︎ UML ▫︎ Setup testing environment ▫︎ Release management ! Outputs: ▫︎ Actual code ▫︎ No ‘UX’ deliverables !
- 51. THE UX PROCESS 51 Deliver Stage. Goal: To release software to market. Contributors: Primarily Developers Methods: ▫︎ Test cases ▫︎ Testing ! ! Outputs: ▫︎ Test reports ▫︎ No ‘UX’ deliverables !
- 52. THE UX PROCESS 52 What is this process?
- 54. WHAT’S NEXT 54 Where is UX going? ▫︎Product Management ▫︎Service Design ▫︎Industries/ contexts Where you can go: ▫︎Human Computer Interaction ▫︎Lean Validation Board ▫︎Designing the organisation
- 55. TOOLS & RESOURCES 55 ▫︎ mockflow.com < I use this one- cheap, good and you can share wireframes with clients/stakeholders remotely ▫︎ balsamiq.com < popular ▫︎ http://www.optimalworkshop.com/ < A suite of tools for organising your Information Architecture, then testing it. Also includes a tool for rapidly testing early designs/ sketches called Chalkmark. Recommended. ▫︎ loop11.com < allows you to remotely track how a user response to a detailed wireframe or full website design. ▫︎ Human Computer Interaction cousre-https://www.coursera.org/course/ hciucsd ▫︎ Lean Validation Board- for Startups and Product development, but is just as useful when addressing UX - https:// www.leanstartupmachine.com/validationboard/