Defining Sport Sponsorship
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Sport sponsorship can provide commercial benefits to sponsors and financial benefits to sports partners. It is a business relationship defined as the exchange of funds or resources for rights and commercial advantages. Specifically, sponsorship is the financial or practical support of an event, activity, person or organization in exchange for associated promotional opportunities.
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Defining Sport Sponsorship
- 1. DEFINING SPORT SPONSORSHIP Dr Robin McConnell Sport Studies University of Canberra
- 2. Defining Sport Sponsorship Sport sponsorship is a transactional relationship through which commercial benefits accrue for the sponsor partner and financial or service benefits for the sponsored sport partner
- 3. Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return some rights and association that may be used for commercial advantage Sleight, S. (1989). Sponsorship: What Is It and How to Use It. London: McGraw Hill
- 4. To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor. Multiple Authors. (5 February 2010) Sponsor (commercial). Wikipedia. http://en.wikipedia.org/wiki/Sponsorship (Accessed 5 Feb 2010)