Dee Scarano - Creating Better Products, Faster with Design Sprints
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Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.
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Dee Scarano - Creating Better Products, Faster with Design Sprints
- 3. Prepared by !3 Jake Knapp | Creator of Design Sprint
- 6. Prepared by Design Sprints & Good Design? • Get real validation from real people • Check small parts in small steps • Make doing good things, also good for your business
- 7. Prepared by Get real validation from real people (early) 1
- 9. Idea Launch B… u… i… l… d Data
- 10. Idea B… u… i… l… d La Data
- 11. Idea Data
- 13. FM T W TCEO Engineer Sales Design Design Marketing Customer Support
- 14. FM T W T Align Sketch Decide Story-board type Proto- Test!
- 15. Prepared by Align on the challenge
- 16. Prepared by !16 Create Multiple Solutions
- 18. Prepared by !18 Prepare a Storyboard
- 19. Prepared by Produce a Prototype
- 21. Treasure box Snacks Script Produce a Prototype
- 22. Prepared by !22 Test with Users
- 23. Prepared by !23 Test with Users
- 24. Prepared by !24 Test with Users
- 25. Prepared by But, what if the users don’t like it?
- 26. FM T W T Align Sketch Decide Story-board type Proto- Test!
- 27. Idea B… u… i… l… d La Data
- 28. Prepared by If you’ve spent months working on something you’re less likely to throw it away and start again
- 29. Prepared by Get real validation from real people (early) 1
- 30. Prepared by Don’t get carried away. Check small parts in small steps. (early) 2
- 31. Idea B… u… i… l… d La Data Research Synthesis Wireframes Multiple versions Revisions Sign-offs Changing requirements Re-design User stories Feature backlog Code sprints Changingrequirements Re-design
- 33. Case Study Share the Meal
- 34. Ran 8 sprints
- 36. Crazy Eights Prototype Real app
- 38. Share bar
- 40. SXSW 2016 Winner Mobile Innovation Webby Award Mobile Best Practices 2016 Apple Best Apps of the year 2015 Google Best Apps of the year 2015
- 41. Prepared by Don’t get carried away. Check small parts in small steps. (early) 2
- 42. Prepared by Make doing good, good for your business. 3
- 43. Prepared by Why did you get in to design?
- 44. Prepared by Doing work for good = Stories that make you look good = Awards Brand love Media attention Non-NDA case studies Attract the “right” new hires A non-salesy way to connect with famous people/brands that you want to be aligned with
- 45. Prepared by Doing work for good = Stories that make you look good = Awards Brand love Media attention Non-NDA case studies Attract the “right” new hires A non-salesy way to connect with famous people/brands that you want to be aligned with
- 46. Story How AJ&Smart met Jake Knapp (and changed our business forever)
- 47. Prepared by Jake Knapp AUTHOR OF SPRINT AJ&Smart is the go-to partner for Design Sprints. With masterful facilitation and product design, they can help any team stop wasting time, get aligned, and make months of progress in just two days.
- 49. Prepared by 1. Mini-Sprint ”How can we get noticed by Google Ventures?” • 1 hour • Small group of people • Start with a challenge • Collectively find a clear solution
- 50. Prepared by 2. Write an article …and link to Jake’s website & book
- 51. Prepared by 3. Email GV Sprint Stories …tell Jake we’re going to be in SF soon
- 52. Prepared by 4. Casually meet with Jake …and impress him (hopefully)
- 53. Prepared by 5. Bring Jake to Berlin …btw OMG it worked!!
- 54. Prepared by
- 55. Prepared by 1. Find 3 awards you can apply for 2. Commit to: • Taking photos & videos • Writing an article • Doing a press release • Posting on Instagram, Youtube… • Applying for the awards 3. Use a Design Sprint (it’ll only take 4 days!) 4. Present above to your boss (and share our story as a case study) 2 ways to convince your boss to do that “good” project You already have a “good” thing you want to do There’s something you want to get (awards, a client, fame, fortune…) 1. Think of a way to use “good” to get there (try running an LDJ with your team) 2. Use steps 2-4 from the left side
- 56. Prepared by Make doing good, good for your business. 3
- 57. Want more Design Sprint stuff? For free!
- 58. Prepared by 100+ hours of Design Sprint videos
- 59. Prepared by Daily stories about running a Design Sprint agency on Instagram
- 65. Design Sprint Masterclass Become a Design Sprint facilitator with our immersive online course, including: • 50+ videos (and counting!) • Design Sprint resources and templates to help you running your Sprints • An online community of engaged like-minded mentors • Special live Q&As with AJ&Smart and Jake Knapp (Design Sprint creator) • A certificate signed by Jake Knapp upon completion Get 200€ off today! AJSWUD www.ajsmart.com/masterclass AJ&Smart valid until Fri Nov 16