Daiana Damacus - Putting the social in social search engines
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A social search engine combines traditional search engine algorithms with user-generated content and online community filtering to produce personalized search results. Social search engines use these social elements to provide more diversified results compared to typical search engines. Some examples of social search engines include Naver, which incorporates features like Naver Café, Naver Blog, and Naver KnowledgeiN. Baidu also has social elements like Encyclopaedia, Post-It, and Knows that function similarly. The presentation discusses how to best utilize different social media platforms within search engines to engage users and share content and brand awareness.
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Daiana Damacus - Putting the social in social search engines
- 1. Daiana Damacus /in/daianadamacus Webcertain Putting the social in social search engines
- 2. What is a social search engine? “An enhanced version of a search engine that combines traditional algorithm-driven technology with online community filtering to produce highly personalized results.” whatis.techtarget.com
- 3. Fab! ... WTH does that mean?
- 5. | 5 Search within a social platform
- 6. | 6 A social platform turned social search engine
- 7. | 7 NOT a social search engine
- 8. | 8 The reason I’m here #1
- 9. | 9 The reason I’m here #2
- 10. | 10 The reason I’m here #3
- 11. What is a social search engine? An enhanced version of a search engine that combines traditional algorithm-driven technology with [user-generated content] to produce highly [diversified] results. 11
- 12. Naver
- 13. Café 13
- 14. Blog
- 15. Post
- 16. KnowledgeiN
- 18. Naver Café
- 20. Naver Café Naver Blog Naver KnowledgeiN
- 21. Naver Café Naver Blog Naver KnowledgeiN Naver Post
- 22. | Blog Priority #1 How to use them 22
- 23. | How to use them 23 Blog Priority #1 Companies need to register
- 24. | How to use them 24 Blog Priority #1 Companies need to register Post 1/week avrg.
- 25. | How to use them 25 Blog Priority #1 Companies need to register Post 1/week avrg. It’s really just blogging
- 26. | Post Priority #2 How to use them 26
- 27. | How to use them 27 Post Priority #2 Goal: Top 100
- 28. | How to use them 28 Post Priority #2 Goal: Top 100 Profiles look more social
- 29. | How to use them 29 Post Priority #2 Goal: Top 100 Profiles look more social A different ‘blog’
- 30. | How to use them 30 Café Scariest social ever
- 31. | How to use them 31 Café Scariest social ever Any kind of content
- 32. | How to use them 32 Café Scariest social ever Any kind of content Community
- 33. | How to use them 33 Café Scariest social ever Any kind of content Community Lots of time and resources
- 34. | How to use them 34 KnowledgeiN Q&A
- 35. | How to use them 35 KnowledgeiN Q&A Outreach, brand awareness & research
- 36. Baidu
- 39. Encyclopaedia
- 40. Post-It
- 41. Knows
- 42. | How to use them 42 Encyclopaedia Baidu’s Wikipedia
- 43. | How to use them 43 Encyclopaedia Baidu’s Wikipedia General knowledge
- 44. | How to use them 44 Encyclopaedia Baidu’s Wikipedia General knowledge Links to authors’ content
- 45. | How to use them 45 Post-It Forum
- 46. | How to use them 46 Post-It Forum Ads
- 47. | How to use them 47 Post-It Forum Ads Research, outreach, brand awareness
- 48. | How to use them 48 Knows Q&A
- 49. | How to use them 49 Knows Q&A Experience
- 50. | How to use them 50 Knows Q&A Experience Content types
- 51. 51
- 52. | Lesson 1 Content / social media in
- 53. | Lesson 1 Lesson 2 Content / social media in Not everything is as it seems
- 54. | Lesson 1 Lesson 2 Lesson 3 Content / social media in Not everything is as it seems Time and resources
- 55. | 55 Want to know more?