Daft Punk SEO
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Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric: “Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”. The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
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Daft Punk SEO
- 4. Do it faster
- 6. What are we talking about?
- 7. A million URLs isn’t cool, you know what’s cool?
- 11. My name is AJ Kohn
- 13. Big sites might seem scary
- 15. Not as shiny
- 17. “If you can’t measure it, you can’t manage it.” - Peter Drucker
- 18. “If you can’t measure it, you can’t improve it.” - Lord Kelvin
- 19. Crawl Index Rank
- 23. Page Type (category) Query Class [Specialty] in [City] Query Nephrologists in Portland Page Type (leaf) Query Class [Doctor Name] Query Dr. Raymond J. Petrillo
- 24. Get good at RegEx bit.ly/regexreference
- 26. The crawl team is stingy
- 28. 404s are junk food bit.ly/internal404s
- 29. Tracking Crawl by Status Code
- 30. You are what Googlebot eats bit.ly/crawloptimization
- 31. Tracking Crawl by Page Type
- 32. Page type makes a difference
- 34. Sometimes Google crawls the wrong way
- 38. Parameters are the devil incarnate
- 42. Can Google get to those pages without the parameter?
- 43. Speed matters
- 48. XML sitemaps
- 49. Indexation rate
- 50. Indexation Trend
- 51. 50,000 URLs per sitemap, 50,000 sitemaps per sitemap index means 2,500,000,000 potential URLs
- 54. Crawl organization should mirror sitemap organization
- 55. Rank Indices
- 56. Why aren’t we ranking for [specific term]?
- 58. It’s not about any one term
- 60. stevens creek trail map high trestle trail map lincoln woods trail map withlacoochee trail map san gabriel river trail map legacy trail map wissahickon trail map salt creek trail map pennypack park trail map capital crescent trail map springwater corridor map guadalupe river trail map metropolitan branch trail map pinellas trail map west orange trail map katy trail map cherry creek trail map noonday creek trail map suncoast trail map interurban trail map des plaines river trail map monon trail map oak leaf trail map salado creek greenway map greenway trail map centennial trail map 4.3 4.1 4.0 4.3 3.7
- 61. Understand the user and how they search
- 62. Make certain you have the syntax right http://answerthepublic.com http://keyword.io http://ubersuggest.io http://alexa.com http://similarweb.com
- 63. Create rank indices that will materially impact the business
- 64. Roll your own or use a third-party tool
- 65. Track traffic by page and query class using Advanced Segments
- 66. Up and to the right
- 67. “And now for something completely different.”
- 68. Titles
- 69. “I’m kind of a big deal. People read me.”
- 70. You can’t hand optimize titles for millions of pages
- 71. Smart templates
- 72. Max Title Length = 70 Characters Title Template = [Doctor Name] – [Specialist] in [City] – [Site Name] Dr. Sam Jones – Oncologist in Palo Alto – Docs.com LEN=50 Dr. Valentine Michael Smith – Anesthesiologist in Truth or Consequences – Docs.com LEN=82 Dr. Valentine Michael Smith – Anesthesiologist – Docs.com LEN=58 Dr. Supercalifragilistic Expialidocious Jr. – Anesthesiologist in Truth or Consequences – Docs.com LEN=98 Dr. Supercalifragilistic Expialidocious Jr. – Anesthesiologist – Docs.com LEN=73 Dr. Supercalifragilistic Expialidocious Jr. – Docs.com LEN=54 Dr. Valentine Michael Smith – Anesthesiologist in Boston – Docs.com LEN=67
- 73. Highly logical
- 74. SEO Judo
- 80. Rules for using search console queries in titles
- 81. Must have > 100 clicks in last 30 days Top query must be > 30% of total clicks Top query must be > 25% more than next query
- 82. [Top Query] : [Normal Title Tag] [Normal Title Tag] | [Top Query] [Top Query] – [Site Name]
- 83. Works really well on eCommerce product titles
- 84. Crosslinks
- 85. Don’t create crawl traffic jams
- 86. Nearly every page should have horizontal crosslinks
- 87. Vertical crosslinks are invaluable for SEO and UX
- 88. A frustrating report but valuable on a monthly basis
- 89. TL;DL
- 90. Measure crawl, index and rank by query class and page type Make dynamic template changes and monitor your dashboards Rinse and repeat
- 91. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn