Crop UX design
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For our first meetup of the new year, we will examine User Experience (UX) and how it became an essential component of web and mobile design. We will discuss what UX truly means and give an intro to some UX methods, like usability testing, surveys, personas and page description diagrams. We will also share some design techniques to improve the UX of your site or app.
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Crop UX design
- 1. Welcome! Social Love #CropMeetup Twitter: Crop_meetup http://www.meetup.com/designcrop/ Tuesday, February 12, 13
- 2. The Philosophy of UX Andrew Wirtanen Tuesday, February 12, 13
- 3. Agenda Hello 1. Video 2. Recommendations for projects/organizations 3. UX history & methods 4. Panel Discussion Tuesday, February 12, 13
- 4. The future (or present?) of UX Watch Video Tuesday, February 12, 13
- 5. The optimal team • Shares two pizzas - No more, no less • Is cross-disciplined • Is highly collaborative • Makes rapid updates - And as a result: innovates Tuesday, February 12, 13
- 6. Kill the UX department • ...But don't kill the people • UX is a philosophy, not a department - Peter Merholz (Founder, Adaptive Path) • Give the "UX people" real job titles - e.g. Information Architect, Interaction Designer, User Researcher, UX Strategist, Visual Designer • Everyone on the team should believe in creating a good user experience Tuesday, February 12, 13
- 7. What about startups/small teams? • Don't hire a UX person • Understand good UX practices and practice lean UX - http://theleanstartup.com/ Tuesday, February 12, 13
- 8. How did we get here? Human Factors • Government-funded research • Cockpit design • WWII workstation research Tuesday, February 12, 13
- 9. The Four Waves of UX Adapted from "The Four Waves of User-Centered Design" - Dr. Williams Gribbons, UXMag.com Tuesday, February 12, 13
- 10. Wave 1: Manuals 1980s Tuesday, February 12, 13
- 11. Wave 2: Usability 1990s Tuesday, February 12, 13
- 12. Usability Testing • Recruit representative users • Give them typical tasks • Gather qualitative and quantitative data • Iterate! Tuesday, February 12, 13
- 13. Expert Reviews • Experienced UX strategists or user researchers review a product with heuristics • Most common list of heuristics: http:// www.nngroup.com/articles/ten-usability-heuristics/ • These work better collaboratively • See http://uxmag.com/articles/all-together-now Tuesday, February 12, 13
- 14. Wave 3: UX Department 2000s Tuesday, February 12, 13
- 15. Surveys & Online Research • Gather feedback quickly, easily with surveys with a tool or with Facebook/Twitter • Use Google Analytics goal tracking to identify issues • There are many other good tools: e.g. http://www.optimalworkshop.com/ Tuesday, February 12, 13
- 16. The Golden Era of Prototyping • UX builds a specification • Development/design works from it Tuesday, February 12, 13
- 17. Wave 4: Collaboration & innovation Now Tuesday, February 12, 13
- 18. Persona Workshops Tuesday, February 12, 13
- 19. Page Description Diagrams See http://uxmag.com/articles/re-introducing-page-description-diagrams Tuesday, February 12, 13
- 20. Conclusion • Kill your UX department • Eat two pizzas • Collaborate and innovate Thanks! @awirtanen Tuesday, February 12, 13
- 21. Panel Discussion Nancy Jin, Mark Riggan, Andrew Wirtanen Tuesday, February 12, 13
- 22. Thanks for Coming! And special thanks to our sponsors: Tuesday, February 12, 13
- 23. Social Love Crop http://www.meetup.com/designcrop/ Twitter: Crop_meetup / #CropMeetup Host Atlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com Co-Organizer Eileen Allen / twitter: @eileenallen / dribbble: eileenallen Co-Organizer Corey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann Presenters Andrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin Tuesday, February 12, 13