Creating Innovative Interfaces using Design Thinking
- 1. C R E A T I N G I N N O V A T I V E
I N T E R F A C E S U S I N G
D E S I G N T H I N K I N G
Demian Borba
Design Thinker, Developer Evangelist
@demianborba
- 2. • Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and Technology
• Former Professor at University of California San Diego (UCSD)
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• Created the Tech Centers in Universities
• Created the project Design Thinking Now
A B O U T
M E
- 6. D E S I G N
T H I N K I N G
- 8. A M A Z I N G U X
F I C T I O N
- 20. H O W C A N W E
I N N O V A T E ?
- 21. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT
- 22. W A T E R F A L L
REQUIREMENTS
DESIGN
IMPLEMENTATION
VERIFICATION
MAINTENANCE
?
- 24. D E S I G N
T H I N K I N G
- 27. E N D R E S U L T
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology
- 28. T E A M
Science!
Medicine!
Engineering!
Administration!
Design!
...
- 30. C H A L L E N G E
Desenvolver uma embalagem que crie
uma excelente experiência para
o consumidor das películas ToNails.
D E S I G N
- 37. E X T R E M E
U S E R S
Source: Design Thinking Bootcamp (IntoActions 2013)
- 43. D E F I N E
PoV = persona + need + insight
- 44. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT
- 45. H U M A N C E N T E R E D
D E S I G N
PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight
- 46. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING
N E E D S I N S I G H T S+
Needs + Insights = Meaningful Challenge
- 47. [ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observations
contradictions
can be used in the solution
F O R M U L A
- 52. I D E A T E
QUANTITY, not quality
- 58. P R O T O T Y P E
“Fail often to succeed sooner.” - IDEO
- 59. time spent on a project
costformistakes/changes
PROTOTYPE
fail & learn here
TOO LATE
- 68. T E S T
LET PEOPLE USE YOUR PROTOTYPES
EXPERIMENT TO FIND BALANCE
OBSERVE THE EXPERIENCE (FILM IT)
SHORT VIDEO DEMOS
CONNECT WITH YOUR USERS
DON’T FALL IN LOVE WITH IDEAS
- 69. T R U S T
T H E
P R O C E S S
- 70. T R U S T
T H E
P R O C E S S
- 78. W H A T A R E Y O U
W A I T I N G F O R ?
- 79. M U I T O
O B R I G A D O
Demian Borba
Design Thinker, Developer Evangelist
@demianborba