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Coservit - LeadSeed solution sheet

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Marketo
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This document summarizes LeadSeed, a tool from Coservit that helps sales teams generate and qualify new leads. It discusses how LeadSeed benefits sales management, marketing, and product marketing. It then describes the three versions of LeadSeed: Self Assessment for lead generation, Discovery for inside sales, and 360 for account development. Each version is meant to achieve different sales funnel objectives. The document provides more details on each version and how they help sales teams engage prospects, qualify leads, and strengthen customer relationships.

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Solution Sheet LeadSeed delivers better qualified new business opportunities
Identify qualified new business opportunities and improve the skills of your sales team. Solution Sheet WHO BENEFITS FROM LEADSEED? Sales Management • Increased lead-to-sale conversion rates, • Training, • Structure, • Quality, • Consistency • Monitoring Marketing Communications • Prospect engagement, • Data, • Sales focus, • Content, • Measurement • CRM integration Product Marketing • Sales focus, • Controlled positioning of value propositions • Funnel visibility Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Self Assessment for lead generation Discovery for inside sales 360 for account development LeadSeed from Coservit is a tool designed specifically for IT and telco vendors and the channel to significantly increase sales performance. Delivered as a secure cloud based application, LeadSeed takes the expertise and knowledge of an organisation’s very best solution sales professionals and puts it in the hands of the whole sales force. Through a consultative approach, sales people will be more able to differentiate themselves from the competition and present innovative solutions to prospects. There are three versions of LeadSeed designed to achieve different objectives:
Benefitting from LeadSeed throughout the sales funnel. Solution Sheet Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Fill the funnel using LeadSeed Self Assessment as part of your marcoms activity Further qualify the funnel using LeadSeed Discovery via your inside sales team Enable Account Managers to continually develop your customer with the LeadSeed 360 THE LEADSEED PROCESS: formatted personalised report containing recommendations, appropriate value propositions and potential business benefits of your target technology and services appropriate to the statements made during the discussion. Presented in both PDF and PowerPoint, the report saves the sales person time and effort while adding consistency and credibility to the follow up process. Target LeadSeed can be used for both customer account mapping and new prospect qualification. The tool can be tailored to specific markets and technologies to ensure maximum relevance and success. Assess By developing a conversation around a series of structured questions, sales people are able to discover more about the respondent’s IT environment, their strategy and their plans. Focussing on the respondent’s business and needs enables LeadSeed to identify qualified leads for the sale of product and services. Present LeadSeed takes the output of the discussion and presents it back immediately in a professionally Track By recording responses to the questions, LeadSeed also creates a rich source of valuable information that can be aligned to CRM data and used to target further tailored marketing activities. Importantly, LeadSeed tracks performance metrics in order to provide complete visibility of the activity’s success.
Solution Sheet LEADSEED SELF ASSESSMENT: Engage prospects, qualify leads and gain valuable insight LeadSeed Self Assessment addresses marketing challenges by: • Providing an innovative way to capture the attention of prospects • Delivering content of real value • Identifying and qualifying leads • Engaging the sales team more meaningfully in follow up The Self Assessment tool is an efficient and scalable lead generation tool, providing high value content to the prospect while presenting you with deep insight into their situation, priorities and plans. The platform integrates with major marketing software automation and CRM systems such as SalesForce and Marketo for seamless leads workflow. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com “Cast the net wider for new business opportunities” Pulling in prospects Instant feedback Turning insight into opportunities The benefits of LeadSeed Self Assessment
Solution Sheet LEADSEED DISCOVERY: Adopt solution selling as standard LeadSeed Discovery overcomes challenges commonly faced by inside sales teams by: • Enabling high quality, relevant conversations • Efficiently and consistently identifying opportunities • Recording insightful customer data • Developing sales capabilities • Providing the call to action for training activities A consultative selling approach is often difficult for a sales team to deliver consistently. LeadSeed Discovery helps organisations to adopt solution selling as standard, in a face-to-face or telesales setting, regardless of the skills and experience of the team. LeadSeed Discovery signposts the sales person around the subject matter, enabling them to delve deeper into a prospect’s situation to develop a broader understanding of their needs and priorities. The structure promotes confidence when discussing new propositions. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Flexibility built in Sales development Automated reporting The benefits of LeadSeed Discovery We booked 73 meetings as a result of this campaign. Within the first 3 weeks we had submitted 15 proposals and closed one opportunity. The campaign was very efficient for both sales and marketing. Julie Perin, OCI, France.
Solution Sheet LEADSEED 360 Know the customer inside out LeadSeed 360 avoids stale customer relationships by: • Facilitating broader and deeper engagement • Expanding sales comfort zones • Identifying and tracking potential opportunities LeadSeed 360 is a unique, innovative platform which supports the experienced sales person in their quest to dominate a customer account by enabling them to enquire more deeply into the customer’s strategies, priorities and challenges. Armed with this knowledge they can identify potential sales opportunities in the short and long term and use the intelligence gained to closely align solutions to those opportunities. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Engage in conversation Record the intelligence Present the results The benefits of LeadSeed 360 Whe Coservit 360 assessment tool has enabled us to transform our business. The support we have had from Coservit has been crucial to the success of the project. We perceive this to be a long term strategic partnership, not simply licensing of an platform. Thomas Collins, IT Services Business Line Director Ricoh, France.
The Innovation Centre Keckwick Lane, Daresbury Cheshire, WA4 4FS Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com ABOUT COSERVIT Coservit is a global software developer with the focus of delivering innovative solutions to our customers across two key market sectors: Sales and Marketing: Our bespoke sales and marketing solutions deliver better qualified new business opportunities, strengthen customer relationshipsand improve sales efficiency. IT Service Management: Our fully customisable IT monitoring software delivers fast and accurate insight to support proactive management and preventative maintenance of the IT environment. Working closely with our customers to provide innovative products and a flexible and agile service is fundamental to our mutual success and rewarding working relationships.

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Coservit - LeadSeed solution sheet

  • 1. Solution Sheet LeadSeed delivers better qualified new business opportunities
  • 2. Identify qualified new business opportunities and improve the skills of your sales team. Solution Sheet WHO BENEFITS FROM LEADSEED? Sales Management • Increased lead-to-sale conversion rates, • Training, • Structure, • Quality, • Consistency • Monitoring Marketing Communications • Prospect engagement, • Data, • Sales focus, • Content, • Measurement • CRM integration Product Marketing • Sales focus, • Controlled positioning of value propositions • Funnel visibility Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Self Assessment for lead generation Discovery for inside sales 360 for account development LeadSeed from Coservit is a tool designed specifically for IT and telco vendors and the channel to significantly increase sales performance. Delivered as a secure cloud based application, LeadSeed takes the expertise and knowledge of an organisation’s very best solution sales professionals and puts it in the hands of the whole sales force. Through a consultative approach, sales people will be more able to differentiate themselves from the competition and present innovative solutions to prospects. There are three versions of LeadSeed designed to achieve different objectives:
  • 3. Benefitting from LeadSeed throughout the sales funnel. Solution Sheet Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Fill the funnel using LeadSeed Self Assessment as part of your marcoms activity Further qualify the funnel using LeadSeed Discovery via your inside sales team Enable Account Managers to continually develop your customer with the LeadSeed 360 THE LEADSEED PROCESS: formatted personalised report containing recommendations, appropriate value propositions and potential business benefits of your target technology and services appropriate to the statements made during the discussion. Presented in both PDF and PowerPoint, the report saves the sales person time and effort while adding consistency and credibility to the follow up process. Target LeadSeed can be used for both customer account mapping and new prospect qualification. The tool can be tailored to specific markets and technologies to ensure maximum relevance and success. Assess By developing a conversation around a series of structured questions, sales people are able to discover more about the respondent’s IT environment, their strategy and their plans. Focussing on the respondent’s business and needs enables LeadSeed to identify qualified leads for the sale of product and services. Present LeadSeed takes the output of the discussion and presents it back immediately in a professionally Track By recording responses to the questions, LeadSeed also creates a rich source of valuable information that can be aligned to CRM data and used to target further tailored marketing activities. Importantly, LeadSeed tracks performance metrics in order to provide complete visibility of the activity’s success.
  • 4. Solution Sheet LEADSEED SELF ASSESSMENT: Engage prospects, qualify leads and gain valuable insight LeadSeed Self Assessment addresses marketing challenges by: • Providing an innovative way to capture the attention of prospects • Delivering content of real value • Identifying and qualifying leads • Engaging the sales team more meaningfully in follow up The Self Assessment tool is an efficient and scalable lead generation tool, providing high value content to the prospect while presenting you with deep insight into their situation, priorities and plans. The platform integrates with major marketing software automation and CRM systems such as SalesForce and Marketo for seamless leads workflow. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com “Cast the net wider for new business opportunities” Pulling in prospects Instant feedback Turning insight into opportunities The benefits of LeadSeed Self Assessment
  • 5. Solution Sheet LEADSEED DISCOVERY: Adopt solution selling as standard LeadSeed Discovery overcomes challenges commonly faced by inside sales teams by: • Enabling high quality, relevant conversations • Efficiently and consistently identifying opportunities • Recording insightful customer data • Developing sales capabilities • Providing the call to action for training activities A consultative selling approach is often difficult for a sales team to deliver consistently. LeadSeed Discovery helps organisations to adopt solution selling as standard, in a face-to-face or telesales setting, regardless of the skills and experience of the team. LeadSeed Discovery signposts the sales person around the subject matter, enabling them to delve deeper into a prospect’s situation to develop a broader understanding of their needs and priorities. The structure promotes confidence when discussing new propositions. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Flexibility built in Sales development Automated reporting The benefits of LeadSeed Discovery We booked 73 meetings as a result of this campaign. Within the first 3 weeks we had submitted 15 proposals and closed one opportunity. The campaign was very efficient for both sales and marketing. Julie Perin, OCI, France.
  • 6. Solution Sheet LEADSEED 360 Know the customer inside out LeadSeed 360 avoids stale customer relationships by: • Facilitating broader and deeper engagement • Expanding sales comfort zones • Identifying and tracking potential opportunities LeadSeed 360 is a unique, innovative platform which supports the experienced sales person in their quest to dominate a customer account by enabling them to enquire more deeply into the customer’s strategies, priorities and challenges. Armed with this knowledge they can identify potential sales opportunities in the short and long term and use the intelligence gained to closely align solutions to those opportunities. Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com Engage in conversation Record the intelligence Present the results The benefits of LeadSeed 360 Whe Coservit 360 assessment tool has enabled us to transform our business. The support we have had from Coservit has been crucial to the success of the project. We perceive this to be a long term strategic partnership, not simply licensing of an platform. Thomas Collins, IT Services Business Line Director Ricoh, France.
  • 7. The Innovation Centre Keckwick Lane, Daresbury Cheshire, WA4 4FS Email: info@coservit.com Tel: +44 (0)1925 394130 www.coservit.com ABOUT COSERVIT Coservit is a global software developer with the focus of delivering innovative solutions to our customers across two key market sectors: Sales and Marketing: Our bespoke sales and marketing solutions deliver better qualified new business opportunities, strengthen customer relationshipsand improve sales efficiency. IT Service Management: Our fully customisable IT monitoring software delivers fast and accurate insight to support proactive management and preventative maintenance of the IT environment. Working closely with our customers to provide innovative products and a flexible and agile service is fundamental to our mutual success and rewarding working relationships.