CORPORATE-PROFILE-Thoughtrains (1).pdf

“Not the stronger, nor the sharper survives the evolution,
but the one that is most responsive to change.” - Charles Darwin

We believe in miracles.
We believe that ideas are wandering spirits that catch hold of
their medium. We seriously believe in a crazy world beyond
the existing. We also believe in truth and that it is stranger than
fiction. We believe in basics that are often misunderstood as
‘cliche’andneglected.Webelieveinart,engineering,chemistry,
astronomy and even gastronomy. We believe in butterflies
and sugar candies. We believe in a world of possibilities, not
opportunities. Because the one who sees opportunity survives
the change, while the one who sees possibility, drives it.

See the invisible. Feel the intangible. Do the impossible.
Belief

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Team&Approach

Believing
is seeing
In a growing world,
seeing the obvious is
just not enough. That is
when the need of having
a perspective of tomorrow
is a prerequisite for us in the
communication industry. More
so, a strong foresight is a result of
not just facts and figures but also in
the strongest belief and perseverance
towards it. When the world says ‘Seeing
is believing’, we look at it otherwise.
Today’s belief, tomorrow’s brands.

SEE from all perspectives.
Strength to

DIGITAL COMMUNICATION
STRATEGIC COMMUNICATION
Kaleido is a Strategic Planning and
Communication division of thoughtrains that
initiates the creative processes for brands
with a vision. Kaleido has a strong track
record of launching and advertising brands
of repute in India. With a clear vision of
bringing value addition to brands, Kaleido
partners with clients with vision and passion.
COMMUNICATION DESIGNS
Established in 2001 with a 3 member team,
Thoughtrains Design was started as a creative
studio with core expertise in branding,
design and multimedia. Known for creating
successful brand identities in retail, telecom
and real estate industries, thoughtrains today
is synonymous with branding and visual
design expertise in Mumbai, India.
The digital arm of thoughtrains is a full
service, independent online agency that deals
with building interactive, creative & media
solutions to brands. Powered with a team of
developers, designers, analysts and marketing
professionals, Conquest proviedes a plethora of
digital marketing, activation and maintenance
services under one roof.

3D MODELING & WALKTHROUGHS
SPACE DESIGN & EXHIBITIONS
ThoughtSpaces is a venture that believes
any space can become beautiful if crafted
sensibly. Combined with architectural
expertise, design skill sets, production
support and a planning team, ThoughtSpaces
is fully equipped to handle right from
Exhibition Design to Designer Venues for
Themed Occasions.
Right from Real Estate industry to industries
like Infrastructure, Events, Exhibitions, Retail
and even online spaces, creating a virtual
experience has become a critical selling point.
ThoughtRenders is an idea that brings thoughts
to reality; in the form of 3D models, Virtual
Walkthroughs and AV presentations for
corporate. Walk in with a dream and we will
help you walk through it.
ONLINE / SOCIAL MEDIA
Technology meets innovation. The digital
arm of Thoughtrains Group, Thoughtpixel
offers a host of comprehensive services
in digital marketing which include, online
media buying, social media marketing,
search engine optimization, online reputa-
tion management services, digital applica-
tion software development and a whole
lot more.

MEDIA PLANNING & STRATEGY
raindropmedia
Raindrop media team works in tandem with the
product and services team to create an unique
go-to-market-strategy by considering 360
degrees media opportunities. This is planned
after doing a research and analysis of the
market and the users . The plan is plotted
across various suitable medias by looking into
the target audience and the ticket size of the
product. An appropriate planning ensures an
an effective customer-experience which in-turn
helps immensely in the sales of the product.
CORPORATE IDENTITY & POSITIONING
Thoughtcells is a Brand Consulting division of
Thoughtrains Group. The core expertise is in
building brands of significance by way of
creating unique, meaningful visual and verbal
brand profiles that reflect the ethos, beliefs and
personality of a business. With years of
experience and able expertise in design,
branding and consumer behaviour,
thoughtcells’ analytic approach delivers
effective perspectives that opens up new
avenues to brand profiling.
thoughtcells

ARCH. WALKTHROUGH & VIRTUAL REALITY
At Thoughtdreams we visualize, ideate, animate and
draw designs that are not just beautiful but also
functional. We understand the value of deadlines and
take pride in our abilities to work fast and yet
accurately. We also absolutely believe in the old
adage – the devil is in the detail.
3D Rendering, Walkthrough, 360 degree Virtual tour
is what we offer to give a seamless experience
across conventional as well as new media.
thoughtdreams
CORPORTE / PRODUCT AUDIO-VISUALS (AV)
thoughtflicks
The audio-visual SBU is all about taking the
dreams to the next level. The product is
understood by the core-team of designers,
photographers, scriptwriters and professional
editors and it is displayed in the most interesting
and impactful manner through the latest
technologies available. As per our experience
when the product is shown as a fantasy /
lifestyle the product value escalates to the next
level. This is very useful nowadays due to
introduction of social media, where we can
reach a big size audience at a very short time.

Services
PLANNING
1. Strategic Planning
2. Communication Planning
3. Media Planning
4. Event Planning
DESIGN
1. Corporate Identity System
2. Collateral Designs (Brochure, Flyer,
Leaflets, Annual Reports)
3. Visual Merchandising
4. Space Design (Interiors, Exhibitions)
5. Retail & POP Design
6. Signage System & Design
7. Product & Packaging Design
8. Product Photography
9. Illustrations
COMMUNICATION
1. Campaign Ideation
2. Print Design (Ads, Posters)
3. Storyboarding for TVCs
4. Television Commercials
5. Corporate Films
6. Ambient & New Media Design
7. Radio Spots & Activation
Programs
DIGITAL / INTERACTIVE
1. Website Design & Maintenance
2. Flash Programming & Development
3. Backend Support
4. Digital Media Marketing & Buying
5. Social Media Analytics & Marketing
6. Content Development (Online &
Mobile)
7. Mobile Application Development
8. KIOSK / Touch screen media design
9. 3D Modeling & Walkthroughs
10. Animation & Motion Graphics
ALLIED SERVICES
Artwork Making, Image Retouching & Enhancement, Prototype Design & Development, Printing and other Production Services based on specific requirements.

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for bringing about a positive progress to humankind.
Mission - Seeing a better world

Aishick Hazra.
Managing Director.
Brand Architect
A MASTER OF DESIGN Graduate from
IDC, IIT - Bombay. A design engineer
from IIT Powai, Aishick realised his
entrepreneurial dreams by setting up
Thoughtrains, a specialist identity design
and communications agency in the year
2001.
Thoughtrains today is recognized as a
progressive agency with a clientele that
boasts of the biggest names in the realty,
retail and hospitality industry.
Amita Manek.
Director.
Business Development
A practicing homeopath, Amita chose to
walk the uncharted path of offering mar-
keting and communications solutions to
the real estate industry in the year 1989
and made a niche for herself as a woman
entrepreneur.
In the year 2002, she teamed up with
Aishick at Thoughtrains and has been at
the helm of growing the business year
after year.
Narendran Rao.
Director.
Communication
A graduate in microbiology, Naren’s
passion as an illustrator saw him take up
art in advertising.
13 years as a creative professional, his
brand portfolio includes big names like
Dabur, Cox Kings, SOTC, Go Air and
Cipla i-pill.
Leadership to show the brighter side

Ashwin Gohil.
Executive Director.
Design
With more than 12 years of experience in
Designing and Advertising, Ashwin
drives brands with his extensive knowl-
edge in design, art and creativity. Ashwin
is a master of design and a benevolent
leader working relentlessly towards
achieving organisational goals.
Shameera Prakash Nair.
Executive Director.
Web Design and Motion Graphics
-
Graduate from Sir JJ Institute of Applied
Arts (BFA), Mumbai.
Over 18 years of strong working
knowledge of experience design with
large-scale Web sites, and Motion
Graphics solutions for some of the most
reputed clients like Hindustan Levers,
Sheetal India Fashion, Larsen Toubro,
Tata Group, Shaw Wallace Company,
Jumbo Electronics Dubai, Skumars, Reid
Taylor, Carmichael House, Lux, to
name a few.
Manish Dadhwal.
Director.
3D Modeling Walkthroughs
An expert of 3D visualization and
environment design, Manish has been
partnering with some of the world
renowned Architects and
Realty-Estate Corporates since more
than a decade. His strong sense of
design and innovation has taken real
estate products to the next level and
helped the companies sell their
inventory to a large extent.

John D’Souza.
Executive Director.
Space Design
An ARCHITECT by profession and an
alumini of the prestigious NATIONAL
INSTITUTE OF DESIGN, Ahmedabad,
John has over 11 years of experience
in the field of Design with special
interests in Space design, Exhibitions,
lifestyle interiors andEnvironment
Design Planning.
Anurag Godbole.
Executive Director
Digital SMM
A MBA in Advertising Public Relations,
he has worked for brands across industry
verticals.
A communications strategic mind with
keen focus on innovative digital ideas
that create a difference, he spearheads
the progressive thought process in
the company.

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FEEL
THEINTANGIBLE
Process

Process - finding
the intangible
Our processes are quite simple.
They start with a denominator
called ‘True differentiator of a
brand’. In today’s market where
brand difference is a thin line, our
team works towards making that
line - a concrete path by finding
True Value Propositions for brands.

Beyond Relevance all in the process
Many marketers today value
relevance to the exclusion of
difference - and to the detriment
of their brands. Meaning, Not
Relevance, Is the Difference Maker.
- Millward Brown on Meaningful Difference
Thoughtrains delves into the brand
beyond tangible differentiators to
find out or create that customer
aspiration that either is functional,
rational, price position, emotional
or a combination of all.
Conventional Approach
(deals with market relevance)
Market Relevance
Brand Attribute that is
more than just relevant
Reasons to Bond with
the Brand.
Brand Meaning
Brand Position
Differentiator
Brand Position
Thoughtrains’ Approach
(deals with customer bonding
to bring about differentiators)

In a world of choices it is important to be
meaningful beyond just being relevant - A reason
for the customer to bond and make sense of.
Successful brands are both relevant and different—but they are also
more than that. They are meaningfully different.
The world’s strongest brands are not the ones that are most relevant. On the contrary, the most
successful brands don’t try to be all things to all people. Relevance alone won’t motivate purchase,
especially when brand switching is involved and there are more choices available with the same
or similar differentiator. Even when acting on impulse, people need to find something different and
appealing in the brands they choose.

Brand Difference - A simplistic approach.
Category
Brand
Selling Brands that do well
in market but not uniquely different
Meaningfully different Brands that are
relevant plus also command a unique difference
Brand offering
beyond relevance
that makes a unique
sense to customers
that differentiates
from the category and
creates a sense of
bonding.
Here, customer
choice is a gamble
and often related
to comparison from
similar products.
Customer choice
is well defined and
they exactly know
the difference the
brand makes.
Additional
attributes
Relevant
attributes
(often referred to
as USPs)
Other similar
brands (With
similar USPs)
Customer

Our approach towards branding is holistic
in context and simplified in process.
To make brands move from USPs to Difference.
Understanding
relevance
Brand meaning emotion
beyond relevance
Validating the meaning in
customer context
Creating a
Brand Meaning
and eventually, difference.

DO
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Case 1 - Aamby Valley City
Aamby Valley City (AVC) is Independent India’s First Planned Hill City spread across a vast 10,000
acres and was positioned as ‘Life’s Finest Abode’ to live life to the fullest.

From a Quality Product
The products (Homes and Hospitality
Services), though were of world-class quality
the branding was fragmented due to the
variety in offering. From Apartments to
Swanky Villas, from Cuisine to world’s best
Entertainment zones, from Corporate Events
to the country’s best shows, AVC’s branding
was not translating well in all their verticals.
To Quality that can be felt.
Sensory Branding - A new branding
approach that took all verticals
into consideration and created a
differential position ‘FIRST WORLD’
and made every touchpoint a unique
and consistent experience to the
customers.

The idea was to create one entity that
in any rendition will talk about the city
in totality. Thus ‘First World Life’ was a
descriptor that took the world’s finest
experiences and branded them.

The purposeful design and
deployment of the interaction
between the senses in order to
stimulate a consumers relationship
with a brand; and to foster a lasting
emotional connection that optimizes
purchasing and brand loyalty.
The statement ‘Life’s finest Abode’ conjures up many vivid imagery and experiences and sensory branding helps live up this
promise. The property itself is treat to the senses in terms of sights, sounds, smell, taste and touch. It’s only natural to exploit
the potential further. It also helps create experiential touch points which will resonate with the consumers in the off-site space,
when they are not at Aamby Valley or experiencing Aamby Valley.
Sensory Branding to give
a collective experience

SIGHT
Invited India’s top-notch photographers and captured its uniqueness in their very own way.
A coffee-table book was launched featuring the work of these photographers.
Created Awe-Inspiring Exhibits at the venue that are of landmark importance.

SOUND
Capture natural sounds of various places within Aamby Valley. The hills, the lake, the birds, the wind atop the
mountain, the day sounds, the night sounds. Create a fusion of these composed with rejuvenating music. Use
this as in-room music across all places. Create a CD of the same that can be given away to guests.

SMELL
A brand like Aamby Valley City deserves a signature fragrance, one that changes with seasons. Like the
fragrance of air in the cabin of the Singapore Airlines, the fragrance of air in room of an Aamby Cottage/Chalet/
Villa was unique.

TASTE
The signature of Aamby taste needs to be present at all points. Re-invent the welcome drink, the fruit basket.
Even that small bar of chocolate was a bespoke creation, hand-made chocolates.

TOUCH From the door knob, to the newspaper bag, the laundry bag and shoe-sign and everything else, message
is the way we connect to the discerning guests and give them something to remember for a long time.

City Signage Planning - Applying Kevin Lynch’s
Concept of a city in wayfinding systems.
Finding one’s way at Aamby was a biggest challenge. Getting places on time, with
minimum stress, was more valuable than ever. Easy accessibility to services whether on
foot, by public transit or by automobile was not just a matter of courtesy or common sense.
It was an economic necessity.
An extensive study of the city was made to identify the 5 elements of the city and name
them to the personality of the brand.
Applying Kevin
Lynch’s 5
elements of a city:
Districts,
nodes,
edges,
paths,
landmarks.

Colour coding unique messages through signage.

Giving a brand personality to Internal Signage

Brand Personality - through communication

‘First World’ Personality - through collaterals
The Waterfront - Villas by the lake side.

Celebrations - Furnished apartments

Case 2 - Godrej Properties
Cartridge World is the world’s leading Print Cartridge refilling retail chain with a promise of quality
as good as originals. In India they work as a franchisee model with more than a hundred outlets
delivering cost-effective print cartridge replacements.

GODREJ GOLF LINKS, GREATER NOIDA.
E V O K E

C A L L 1 8 0 0 2 5 8 2 5 8 8
T H E M O S T C O V E T E D S U P E R P R E MI U M V I L LAS W IT H
PA NO R A M IC G O L F C O U R S E V I EW S C R A F T E D B Y T H E
B E S T F R O M T H E W O R L D.
REDEFINE ELEGANCE
EVOKE THE EXPERIENCE
E V O K E
C A L L 1 8 0 0 2 5 8 2 5 8 8
E V O K E
A 7 S T A R L U X U R Y T O E V O K E Y O U R S E N S E S
A S I G N A T U R E E X P E R I E N C E T O M A R K Y O U R A R R I V A L
Imagine the best of global brands coming together to create the best of living experience. EVOKE is one such address that
hosts the handpicked best from the world over. Presenting the super-luxury villas at Godrej Golf Links, Greater Noida. An iconic
address overlooking a magnificent golf course with luxury reflecting in every inch.
B O T T I C I N O M A R B L E I N
L I V I N G / D I N I N G S PA C E
C O N C I E R G E F R O M
Q U I N T E S S E N T I A L LY
D E S I G N E R T E R R A C E
G A R D E N F R O M F U T O M I C
P R I VAT E M I N I P L E X
B Y B O S E
M O D U L A R K I T C H E N W I T H
B U I LT- I N A P P L I A N C E S
HOME AUTOMATION
FROM CUBICAL LABS
P R I VAT E S U RV E I L L A N C E
B Y S I E M E N S

E V O K E
C A L L 1 8 0 0 2 5 8 2 5 8 8
REDEFINE LUXURY
EVOKE THE EXTRAORDINARY
T H E M O ST C OV E T E D S U P E R P R E M I U M V I L L A S W I T H PA N O R A M I C
G O L F C O U R S E V I E W S C R A F T E D BY T H E B E ST F R O M T H E W O R L D.
A G O L F C O U R S E V I E W T O E X P E R I E N C E
A G L O B A L L U X U R Y T O A R R I V E AT
E V O K E
C A L L 1 8 0 0 2 5 8 2 5 8 8
Imagine the best of global brands coming together to create the best of living experience. EVOKE is one such address that
hosts the handpicked best from the world over. Presenting the super-luxury villas at Godrej Golf Links, Greater Noida. An iconic
address overlooking a magnificent golf course with luxury reflecting in every inch.
B O T T I C I N O M A R B L E I N
L I V I N G / D I N I N G S PA C E
C O N C I E R G E F R O M
Q U I N T E S S E N T I A L LY
D E S I G N E R T E R R A C E
G A R D E N F R O M F U T O M I C
P R I VAT E M I N I P L E X
B Y B O S E
M O D U L A R K I T C H E N W I T H
B U I LT- I N A P P L I A N C E S
HOME AUTOMATION
FROM CUBICAL LABS
P R I VAT E S U RV E I L L A N C E
B Y S I E M E N S

CORPORATE-PROFILE-Thoughtrains (1).pdf

WHITEFIELD, BANGALORE
G O D R E J A I R

GREATER NOIDA
T H E S U I T E S

THE PRIVILEGEOF A GOLF-VIEW.
THE COMFORTOF A FULLY FURNISHED* RESIDENCE.
LUXURY STUDIO 2 BHK HOMES
AT GODREJ GOLF LINKS, GREATER NOIDA.
JOINT VENTURE PARTNER
1800 258 2588
PART OF 100 ACRE
TOWNSHIP
CONNECTIVITY
LOCATION
GOLF VIEW
RESIDENCES
FULLY FURNISHED
HOMES
THE SUITES
GODREJ GOLF LINKS, GREATER NOIDA
WHAT IT TAKES TO UNLOCK
A HUNDRED ACRE TREASURE?
PERHAPS YOUR HOME KEY
AT THE SUITES.
JOINT VENTURE PARTNER

HEBBAL, BANGALORE
P L A T I N U M

ALIPORE, KOLKATA
P L A T I N U M

KANAKPURA RD, BANGALORE
E T E R N I T Y

EXPERIENCE LIVING IN
A PICTURE PERFECT HOME
Premium 2 BHK Homes
Furnished by Godrej Interio
Welcome to a life that is carved in finesse, where the bigger picture is as
important as the finer details. A home where urban chic is complemented
by nature’s liveliness. Welcome to Godrej Garden City, an exclusive
12-storey tower offering best in class luxurious apartments furnished by
Godrej Interio at an attractive price.
Modular Designer Kitchen
with Cooking Range
LIVING SPACES THAT COMPLEMENT
YOUR FINE TASTE
Your sense of style is exquisite and it reflects in everything you call your
own. At Godrej Garden City, our homes epitomise your signature
elegance. With Godrej Interio’s finest embellishments, your new fully
furnished home is ready to serve you happiness amidst warmth.
Well-appointed Living Spaces
MAKE EVERYDAY
A GRAND SURPRISE
Life at Godrej Garden City is full of surprises. The exclusive tower offers you
much needed privacy to steal life’s best moments. While the rich ambience
of your home, sets the right mood to spend quality time with your family
and loved ones.

KESHAVNAGAR, PUNE
G O D R E J I N F I N I T Y

SECTOR 150, NOIDA
G O D R E J R I V I E R A

Case 3 - Cartridge World
Cartridge World is the world’s leading Print Cartridge refilling retail chain with a promise of quality
as good as originals. In India they work as a franchisee model with more than a hundred outlets
delivering cost-effective print cartridge replacements.

From a refilling service
In India, print cartridge refilling as a
category is considered as low market and
cheap alternative to OEM cartridges. Thus,
Cartridge World’s entry into Indian market
faced the biggest challenge - ‘category
acceptance’. Though a global brand, in
a market where refilling is considered as
adultration, the need was to create a strong
differentiator from the unorganized sector.
To RECHARGING chain
Thoughtrains’ extensive research
gave an altogether new approach
in positioning the brand. Instead
of differentiating itself from the
refilling category, the idea was to
differentiate the brand from the
OEMs. Thus the word ‘RECHARGE’.
Today, this coinage is used globally.

POWER POSITIONING (Blue-Ocean Strategy)
Unorganized
Refillers
Organized
Refillers
OEMs
CARTRIDGE
WORLD
RECHARGERS
In a category where there was nothing differentiating than a cheaper price position, Cartridge World
wanted to position itself as a respected global brand. Though the brief was to bring in a category
differentiator, it ended up creating a new category with the coinage of the word ‘RECHARGE’. So
instead of positioning as a better alternative amongst refillers, we created a new category that was of
no compare with either refilling or even with originals.

Coming out of the ‘Bargain Ink’ Category at par with originals.
The term ‘Bargain Ink’ (cheaper ink cartridges) was used to refer to refilling category. We took a literal explanation to that saying
when you get the quality as good as originals, paying double for originals is actually a bargain.

Instore communications to deal with a
belief that ‘Originals are always better’
E X C E P T T H E C O S T

A used cartridge can earn
you a fortune.
This insight led us to bring alive the idea of savings
up to 50% on print. Every corporate has a budget for
printing and imagine if it can be saved by half. What
you earn back is as good as a fortune.

Eye-opener: Targeting Admin Managers at times of recession
For those who choose only OEM print cartridges For those who go for cheaper alternatives

7KHVHFUHWLV5(+$5*(1RW5HÀOO
Secret of their smartness:
Recharging. Not refilling. Not
originals.

Case 4 - Gulf Medical University (GMU)
The University aspires to provide a unique learning experience of high quality to their students
and produce graduates whose competence will help them to make a significant contribution to the
health of the community through pursuit of academia, research and health care.

From ‘Gulf’ tagged educational
institution
Gulf Medical University was facing an identity
crisis starting from their name in itself. The
reason being ‘Gulf’ had a negative outlook in
the minds of people especially from those from
abroad, looking for a medical degree. However,
the name was so popular in the region that the
brand did not want to lose its name.
To a respectable University
with a global approach.
The idea is to bring in an abbreviate
GMU such that both the people in the
middle east read it as ‘Gulf Medical
University’ and the students abroad
read it as ‘GMU’ - a respected university
right from its identity.

Approach: Finding the right brand meaning
from their fully equipped facilities.
Social Consciousness Equipped Infrastructure Friendly Methodology
Knowledge driven Best-in-class education State-of-the-art facilities.

A representation that gives
solidity, value and growth
beyond limits.
The importance of shield in visual
communication spearheads the feeling of
trust and protection in academics or in the
healthcare segment. In academics it’s a
protection from immoral education and in
healthcare it’s a protection from ailment.
Hence, shield is a well thought element
introduced in the logo formation to touch
trust in both areas of function.

Identity translated to different verticals both in
Education Healthcare divisions.

Collaterals and stationery conveying
a unique class and meaning.

Identity as a symbol of
pride among students

Chowk
M A K E L I F E H A P P E N
A HAPPENING LIFE IS A HAPPY LIFE
SPORTS | BANQUETS | AC ADEMIES | SHOPPING | AUDITORIUM | EATERIES | AGRI WORKSHOPS | MUCH MORE.
Many times we let go our dreams for reality. Sometimes we compromise our
leisure time, or sometimes even a better opportunity due to unavailability of
a right platform. Thankfully now you don't have to let your dreams go, as
there is Chowk. Chowk is a one stop destination not just for shopping or
entertainment, but also for sports, banquet, well-being, and even personal
development.
Chowk acts as a club, a shopping mall, a knowledge centre, a sports arena
and many such useful spaces rolled into one. Very much in your town, very
much for your own. Come, be a member of this graceful community and
make your life happen the way it should. Because,
M A K E L I F E H A P P E N

Kosala
T H E C I T Y O F F O R T U N E
K O S A L A H I L L C I T Y
B U S I N E S S PA R K S | U N I V E R S I T I E S | A M U S E M E N T PA R K S | T O W N S H I P S | A N D Y O U R I M A G I N AT I O N .

Offorbys
WO R L D P O S I T I V E
offorbys™
Possibility lies in positivity.
Vertical growth and horizontal growth in this country are two sides of the coin, which go hand in hand for any positive
development to happen. For any business to sustain, succeed and make a difference, it is imperative that both sides
are treated with equal importance. Inclusive growth as the world calls it, implies to the socio-economic development
with benefits for individuals, businesses and the environment. But in modern business context,
this inclusive behaviour needs to trickle down till the micro level, where every business
apply this for mutually beneficial growth. OFFORBYS is an approach to build significant
difference to businesses that not only results in productive growth, but also in inclusive
growth. To be business positive, our mantra is to be World Positive to make the business
world socially, economically and culturally rich. Greater the purpose, greater the potential.
WO R L D P O S I T I V E
offorbys™
Green, the color of life, renewal, nature, and energy, is associated with
meanings of growth, harmony, freshness, safety, fertility, and
environment. Green is also traditionally associated with money,
finances, banking, ambition, and wall street.

Parinee Group Parinee I - Real Estate

[OHUL
L ] V S ] P U N
The five unique attributes
Commitment, Awareness, Pride,
Belief and Growth that are owned
by Thane are depicted as five petals
of different colours. Every colour
has a meaning in itself that together
form a fresh, young and vibrant
identity, unique to Thane as a
destination.
The Challenge: To create a new and futuristic outlook for the Thane City and to promote it as a sensible as well as an all-inclusive destination, to clear the
negativity associated with the choice of location and to promote the destination at par with the sub-urbs of Mumbai metro.
Evolving THANE - An MCHI initiative.

Howard Johnson (USA) Hospitality

Upvan Art Festival Thane Art Festival

Samraat Construction | Infrastructure | Hospitality

The Challenge: Kailash Parbat - a well known vegetarian restaurant in Mumbai had an identity crisis since the same name is owned by two parties and
both had dierent identities. To come out of the name but still retaining it was the challenge. The name Kailasa aptly suited that and a descriptor - ‘The new
taste of Kailash Parbat’ made sure it is our very own KP in a new avatar. The form in the symbol represent taste buds.
Kailasa - Identity Change. Restaurant

Nel Luzzo - Naming a designer furniture range
Decora Innovations are one of Mumbai’s reputed lifestyle furniture and furnishings retailers, catering to the ultra luxury and premium segment. For over two years the team at Decora
had been sourcing high quality, Italian Style designer furniture manufactured in China under the ‘Domaine’ brand name. Our study on the industry and consumer tastes gave us the critical
insight that ‘China’ and ‘Luxury Furniture’ do not complement each other and customers do not resonate well with ‘China’ being the source of origin for premium designer furniture. We
devised an ingenious plan where the same brand was given a makeover with a new brand name and identity. Nel Luzzo- Italian for ‘Lap of Luxury’ took birth and gave Domaine a new
personality, one that spelt class, premium and designer.
Furniture Solution

Meril designs, manufactures and distributes clinically relevant, state-of-the-art medical devices to alleviate human suffering
and improve quality of life. Since the brand’s core is in making products based on extensive research, the v was derived
from an idea - for every human being there is more to life that ‘Meril’ can offer through research. Where the letter ‘r’ stands
for research and ‘i’ stands for human.
Meril

C’Lai (Maharashtra) Fashion Retail

Silverleaf (Maharashtra) Fashion Retail

[OHUL
L ] V S ] P U N
The five unique attributes
Commitment, Awareness, Pride,
Belief and Growth that are owned
by Thane are depicted as five petals
of different colours. Every colour
has a meaning in itself that together
form a fresh, young and vibrant
identity, unique to Thane as a
destination.
Sankpal Real Estate

CommunicationDesign
WorkPortfolio

Shapoorji Pallonji - Imperial Avenue Real Estate

Tata Housing - Rio-De Goa Real Estate

Peninsula - Salsette Real Estate

Godrej Properties - Godrej Prana Real Estate

Kanakia Spaces - The Terminal Real Estate

Amit Enterprises - Sereno Real Estate

Amit Enterprises - Astonia Classic Real Estate

ANA Realty - Altamount (N) Real Estate

Parinee I Parinee I - Real Estate

Shapoorji Pallonji - SP InfoCity Real Estate

Nel Luzzo
With a befitting communication campaign that evoked class and authority, Nel Luzzo was successfully launched at the prestigious IDEX Exhibition held in Mumbai in
September 2011. The response from the industry and the consumers was phenomenal and Nel Luzzo today is retailed across 6 cities in India and is soon poised to
expand to 10 cities through a franchisee model.
Furniture Solutions

Vara - A boon to live.
Ultra luxury homes.
A prime address in Pune, India, was in need of a classic and up-market face value. The fully loaded ultra
modern facilities in and around the complex led to an idea ‘It’s a boon to live’ in such a place. Thus the
name VARA (meaning Boon in early vedic scriptures) gave it a magical aura. The campaign showing living
a dream was conceived to represent the beauty and an element of eternal living through visual impact.

‘The Terminal’
Commercial Space at a prime location in Mumbai.
When asked about the uniqueness of this project, the brief was simple - An unmatched location in Mumbai Suburbs. This single-minded proposition gave
rise to a name ‘The Terminal’ representing a location beyond compare. And a campaign - ‘The World is Near’ stood true to the offering, as it is easily
accessible from every part of the city. A strong visual representation showcasing the upcoming Metro, Roads, Airports and other facilities created an
unseen creative representation in the category.

‘Zillion’ Business Spaces.
Raised to the power of you.
The benefits are a Zillion, the design counts a Zillion, the location is worth a
Zillion. This uniqueness of the project in providing many benefits to the buyer
turned into the name of the project - Zillion. By definition the word Zillion is an
undeterminable number. Hence the positioning ‘Raised to the power of you’
left it to the viewers imagination in finding a multitude of benefits in the project.

‘Zion Worldwide’.
Corporate Communication
Zion Worldwide has made a foray in the real estate domain with the aim of setting benchmarks by undertaking
‘one-of-its-kind’ projects every time. To showcase the capacity of the group in their ability to envision the future
of real estate, this corporate campaign was developed.

Sabio-Eagle City (Near Pune, Maharashtra) - Pre launch
Urbane locale and abundant nature are always considered opposite. Sabio-Eagle Township created a city near Pune to provide all facilities required for an urban living
at the same time having more than 70% spaces left to wild nature. The idea of presenting a city in an altogether new perspective was the need. The prelaunch phase
dealt with presenting a city where the routine looked different, changing the perception of city life.

Sabio-Eagle City (Near Pune, Maharashtra)
Advertisements and outdoor talked about a different perspective of the city and presented Sabio Eagle City as a holiday destination called home.

Cartridge World
‘Mythbreakers’
Post Cards set.
‘PrintCartridgerefillsarealwaysbad’
was a perception that blindfolded
many to choosing Cartridge World
as alternative to originals.
The challenge was to shake this
deep rooted belief from the bottom
of the minds - like challenging your
own beliefs.
‘Mythbreakers’ was one successful
initiative that made people to say “I
didn’t know that”.
The idea was to create a set of post
cards talking about known facts and
the hidden truths behind them. And
that was followed with a message
“CW Recharge is a good quality
alternative and an actual money
saver that you never knew.”

‘Mythbreakers’ - A series of known facts, challenged.

Tata Indicom
India in a playing card set -
Overseas Direct Mailer
INDIA. Less in words, more in experience. Especially when people abroad visit
India, they get overwhelmed by the extremes and subtleties the country has to
offer. Tata Indicom VSNL wanted to convey the country’s facts, culture and
the mix of variety to the overseas customers as a ready reckoner.
The Idea was to create a playing card set, where every card brings out a
surPrize followed by facts. Adorned with paintings reflecting the Indian culture
from the age-old times, this mailer turned out to be a collector’s item, a
successful marketing tool and a pride for the client in displaying the forgotten
art of India.

IKEN Store - The Edutainment Universe - Open your mind.
Iken store makes and distributes educational products for children young adults. In an attempt to take the products to schools, a direct mailer was designed to introduce
iken’s varied offerings as a walkthrough with their brand mascot.

New Jack Printers
- Calendar 2011 -
Illusions - Design
Printing Inovation
First Prize at Hongkong
In an attempt to showcase their
capabilities in printing techniques,
New Jack Printers were looking for
an intricately designed calendar.
With a theme - Illusions, we
designed various moods depicted
in an illustrative format. Then
the illustrations were given post-
printing treatments like Embossing,
Engraving, Laquering, etc., that
added life to the designs. The
calendar is still used as a marketing
tool for the company to showcase
their technical expertise in print.

CSIA - Calendar 2012 -
The Fabric of Mumbai
Mumbai is an intricate weave of the common man’s way of life. Right from his young days to old age, the walk of a Mumbaiite’s life is
a fabric finely woven with threads of uniqueness. The Fabric of Mumbai is a concept that portrays the city in the very own beliefs and
patterns of a Mumbaikar.

SpaceDesign
WorkPortfolio
Exhibition | Retail | Interior | Shop - in - shop

Mexus Education Stall Design - Exhibition Design, London

Pavilion Design - Monarch Universal

BANM, Navi Mumbai First Prize Winner 2012 - Paradise Group Pavilion

IKEN Store - Retail Space Design

Nel Luzzo - Retail Space Design

MCHI ,Mumbai First Prize Winner 2011

www.keystonelifespatces.com Real Estate

www.samraatgroup.com Real Estate

www.supremeinfra.com Infrastructure

www.idstudio.in Art Interior Design

www.omniscient.in Communication Agency

www.yazoopark.com Entertainment

Motion graphics - Uniqueglobal Hospitality

“Our favorite holding period is forever.”
Warren Buffett

ThankYou
w w w . t h o u g h t r a i n s . c o m
Thoughtrains Designs Pvt. Ltd., Level 22, Ambience Court,
Plot No.2, Sector 19D, Vashi, Navi Mumbai, India. PIN - 400705
Tel: +91 22 4084 8000. Email: aishick@thoughtrains.com

thoughtpixels (Software Development)
Ankit Shah
Executive Director

CORPORATE-PROFILE-Thoughtrains (1).pdf

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