Here's an infographic that we've created on tips to improve your conversion rate optimization efforts. Read more about our study here: https://www.123formbuilder.com/blog/2019/07/conversion-rate-optimization-tips-infographic/
Report
Share
Report
Share
1 of 1
Download to read offline
More Related Content
Conversion Rate Optimization Tips for Web Forms
1. Analyze the impact of each modification.
E.g.:
set goals in your Google Analytics account
check heatmaps for most clicked areas, mouse
movements and scroll limits
Top or bottom?
Depends on your goal:
top: demo request, sign up
bottom: lead generation
Left or right?
left-hand side forms: 22.11% CR
right-hand side forms: 15,38% CR
Ways to Improve
Form Conversion Rates
Every element from the above sections
should undergo a separate A/B testing!
Higher conversion rates,
one test at a time!
The data-driven
approach
Form Placement on Landing Page1
22.11%
15,38%
Select the form that works best
full-width form
sidebar form
popup form
Short forms vs. long forms
add one question per page
or
choose the classical format
Remove clutter
Your visitors should understand your message
in the first 5 seconds
Speed & performance
A 2-second delay in page load doubles your
bounce rate
Consistency
Stick to the same question format throughout
the form
Branding & trust
Lend your visual identity to your form as well
Font style
font size and type affect legibility
use proper line spacing
Call to Action color
conduct several tests for the right color
use contrast
red buttons are believed to convert best
UX and Design2
Reassurance
security concerns represent 29% of form abandonment
reasons
a reassuring message next to the CTA will get you more
submissions
Success messages
achieve post-conversions with a personalized
Thank You page
insert pictures, videos, links
Form Contents3
Ask fewer questions
use form logic
make some questions optional
asking for the phone number decreases
conversions by 48%
the optimal web form length is 5 fields (Hubspot,
2019)
removing as little as 1 field can increase
conversions by 26%
multi-step forms convert 86% better
No room for errors
use form validation to help users submit the right
data format
create clear instructions and helpful error
messages
The Form Conversion
Optimization Recipe
New Proven Results Free
You Easy Guarantee
Include a strong message on your submit button
use second person copy
create a sense of urgency or scarcity
some of the most persuasive words in English
seem to be:
Save
23%
37%
What is a Good Conversion Rate?
According to WordStream, the average landing
page conversion rate is 2.35% across industries.
Still, the top 25% pages are converting at 5.31%
or higher. Top 10% landing pages though enjoy
conversion rates of 11.45% or higher.
Average pages
Top 25% pages
Top 10% pages
2.35%
5.31%
11.45%