Conversion Rate Optimization: Beat Competitiors and Get Paid
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This document provides an overview of Andrew Woolbert's presentation on conversion rate optimization strategies. The presentation covers techniques for improving affiliate sites, landing pages, and checkout processes. It emphasizes testing approaches like A/B testing and monitoring analytics and abandonment rates. The goal is to share low-cost tactics and tools that can help affiliates and marketers improve profits by increasing conversion rates.
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Conversion Rate Optimization: Beat Competitiors and Get Paid
- 1. Conversion Rate Optimization Beat Competitors and Get Paid Andrew Woolbert https://gem.digital andrew@gem.digital +1-512-560-5030
- 2. The Power of PowerPoint | GEM.Digital 2 Please do not record this presentation. Today’s contents should be kept secret because they are too useful :D WELCOME! My Background • Saas, eCommerce, eLearning • Affiliate Manager, Director of Affiliate, Product Manager Wins • Grew 40+ million-dollar company after 6 years of declines • Grew a company that lost 13 million the previous year • Part of two teams that grew brands to over 1 million customers
- 3. Why Care? Andrew Woolbert | GEM.digital 3 1 It takes talent to turn it into profits Anyone Can Buy Traffic 2 Affiliate Manager & Affiliate & Entrepreneur Advancement 3 The world looks different when you understand these strategies Mindset 4 25 strategies can make you better than 99.8% It’s Easy 5 This isn’t wishy washy stuff – There is data to prove it Analytical 6 With so many free and cheap tools, there isn’t an excuse It Doesn’t Cost Much
- 4. Mindset-Cheesy Works Andrew Woolbert | GEM.digital 4 Reassure AnalysisTell Them What to Do Cheer Them On Make It Simple Always Be Testing • Trust Seals • Money Back • Reviews • Check Daily • Watch Videos • Arrows • Clear CTA’s • Steps 1, 2, 3 • Progress Bars • Check Marks • Changing Colors • Skim Test • Iconography • Do The Math • Ideas Sheet • Track Results
- 5. Andrew Woolbert | GEM.digital 5 Good Example of the Mindset
- 6. Focal PointsGood Affiliates Focus on EPC Affiliate Site Checkout Landing Page Andrew Woolbert | GEM.digital 6 • Helping Affiliates Earn Creates Loyalty • Landing Pages Are an Easy Tool • Checkout Offers the Biggest Gains
- 7. 7 Important Tools Analysis • Google Analytics • Hotjar Testing • Google Optimize • Unbounce / Leadpages Geotargeting • Geotargetly Uptime and Speed • Pingdom • Google Page Insights Abandonment • Upsellit • Optinmonster This list is far from complete, but I am focusing on cheap, easy, and essential Andrew Woolbert | GEM.digital
- 8. Affiliate Site (Part 1) 8 • What pages currently receive the most traffic • What keywords lead to the traffic • What are the bounce rates • Test site speed Analysis • Schema is important to stand out • Analyze titles and descriptions • Test site speed Pre-Click • Create network of money pages • Maximize internal linking • Update regularly Strategy Andrew Woolbert | GEM.digital
- 9. Affiliate Site (Part 2) 9 • Use comparison tables • Put top picks near the top of long best x pages • Add money pages to top menu • Ensure relevant images are clickable Organization • Change enough but not too much • Look to paid search • Use subid’s • Need traffic Testing • Cross outs, % saved, x people picked • Expand the clickable area = • Use widgets with data feed= • Reassure Tactics Andrew Woolbert | GEM.digital
- 10. Examples 10Andrew Woolbert | GEM.digital
- 11. Geo Targeting Options 11Andrew Woolbert | GEM.digital
- 12. Landing Pages 12 • Cheap • A/B testing • No Devs • Downside – not as good for SEO Why Use a Landing Page Creator • Continuity from affiliate money pages • Ordering • Length • Quality leads vs quantity Tactics Andrew Woolbert | GEM.digital
- 13. Examples 13Andrew Woolbert | GEM.digital • Add Product • Trusted By • Selling Points • Testimonials • FAQ • Questions? • Trust Seals
- 14. Checkout / Cart Strategies Andrew Woolbert | GEM.digital 14 • Add Urgency • Mobile • Monitor Errors • Reduce Leakage • Cheer • Reassure • Upsell • Market Leader • Payment Options • Reduce Fields • One Page • Geo Fields • Language Switching • Progress Bar or Steps
- 15. 15Andrew Woolbert | GEM.digital