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Content Optimization for SEO PPT

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Vineet Gupta
Vineet Gupta

This document provides tips for optimizing web pages for search engine optimization (SEO). It discusses optimizing title tags, meta descriptions, heading tags, word count, keyword density, URLs, linking to authoritative sites, and getting featured snippets. The key recommendations are to include keywords optimally in titles, headings and content; keep meta descriptions under 156 characters and persuasive; and link to related high authority sites to gain trust.

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CONTENT OPTIMIZATION FOR SEO By: Vineet Gupta
TABLEOFCONTENTS 02 05 03 06 Heading Tags Keyword Density Title Tag 01 Page Optimization 04 Meta Description Word Count 08 09 Featured SnippetsURL 07 Authority Links
Title Tags01
Title Tag Optimization Try to keep the keyword at the start Keep the string together for most part Shorter titles tend to perform better Use a keyword in title tag only once Max character limit: 60 characters (Tool Link)
Title Tag Examples GOOD: Dog Training Guide for Beginners | Obedience Tips BAD: Dog Training - How to train your dog - Dog Training Tips GOOD: Dog Training Guide for Beginners | Obedience Tips BAD: Dog Training Guide for Beginners (It’s short, but wasting valuable optimization real estate)
Meta Description02
Meta Description Optimization Write your descriptions in a way to encourage people to click on your link. Tips: Increasing CTR (Click Through Rate) is the primary objective a) Be descriptive about your page b) Be persuasive c) Make people curious d) Highlight trigger words with capital letters e) Cut the length down to 156 characters (Tool Link) Meta description should be actionable
Meta Description Example Example: These sneaky Dog Training Tips will work on ANY dog. You'll DEFINITELY want to check out our FREE ... Tip: Specifically insert a "..." to encourage people to click and find out exactly what is free.
Heading Tags03
Using Heading Tags Include the primary keyword only once in one <h1> tag and try to make it part of a larger phrase. Not just the exact keyword. <h1>, <h2> and <h3> tags are used to inform Google about the main and sub-topics of the page. <h1> and the <title> should be unique from each other. Try including secondary keyword (or synonyms) in <h2> and <h3>, but don’t over-optimize or spam.
Page Optimization04
Optimizing a Page for Multiple Keywords Certain sections on a page are more valuable to have your keywords in than others. 1. URL 2. SEO Title Tag (i.e.: <TITLE></TITLE>) 3. H1 (i.e.: Page title) 4. H2, H3, H4... 5. Content It is not necessary to place the secondary keywords as is, you can use the fillers/connectors to make it grammatically correct.
Page Optimization for Multiple Keywords Example Let's say we have the following keywords we want to target on the homepage in order of importance: 1. dog training 2. dog obedience 3. puppy school 4. dog walking training URL: http://petpros.com/dog-training-and-obedience Title Tag: Dog Training and Obedience School | Pet Pros H1: Dog Training School for both Puppies and Adult Canines H2: Walking your Dog Lastly, we have a long list of keywords, make sure to put them in the content somewhere. Tip: Let's say you're trying to rank for the keywords "____ review" and "____ reviews". You'll need to include both 'review' and 'reviews' somewhere on the page.
Word Count05
How much should be the word count for an LP/ Blog Look at the pages ranking on page 1 and target the average (or perhaps a little bit higher word count Paid Tool: Surfer SEO
Keyword Density06
How much should be the Keyword Density Individual words of a keyword phrase matter Example: "dog training" on the page 4 times, but "dog" is used 90 times "training" is used 60 times. This will cause Panda-penalty :( Have a look at few results ranking on page 1 and replicate the same. Paid Tool: Surfer SEO
URL Optimization07
How to optimize the URL Have a keyword in the URL only once Shorter URLs perform better Examples: Branded domain is going for target keyword "dog training" GOOD: http://www.ilovemyk9.com/dog-training BAD: http://www.ilovemyk9.com/dog-training-guide-for-new-owners-of-puppies Example: Partial match domain is going for target keyword "puppy training" GOOD: http://www.dogguides.com/puppy-training (bonus because “dog’ is related to the word puppy) BAD: http://www.dogguides.com/guide-for-training-your-puppy-dog (too long and "dog" is used twice) Also check the competing URLs.
Authority Links (from our blogs)08
Linking to Authority sites to gain Google trust Linking to websites with high domain authority of 80 and above. Don’t use Wikipedia for your authority links. This is what every SEO does and Google does not like SEOs. Try to add external link below the fold (2nd half of the article). Choose obvious anchors so that less people click on these links and they don’t bounce from our website.
Featured Snippets09
How to get Featured Snippets For “how to” queries we should mention the steps in list format. When your search requires a comparison of data from a variety of different metrics, organize your data in a table and embed that table on your page. You can also reverse-engineer it by looking at the featured snippet that is currently being displayed for a given keyword. Tips: 1) Integrate synonyms and related words around your ordered list. 2) Put the target keywords in the H2 right above the list. Please read more about it here: https://www.robbierichards.com/seo/how-to-get-a-featured-snippet/ https://ahrefs.com/blog/find-featured-snippets/
Thank You :) Follow Me @ Instagram: https://www.instagram.com/vineet18del/

More Related Content

Content Optimization for SEO PPT

  • 2. TABLEOFCONTENTS 02 05 03 06 Heading Tags Keyword Density Title Tag 01 Page Optimization 04 Meta Description Word Count 08 09 Featured SnippetsURL 07 Authority Links
  • 4. Title Tag Optimization Try to keep the keyword at the start Keep the string together for most part Shorter titles tend to perform better Use a keyword in title tag only once Max character limit: 60 characters (Tool Link)
  • 5. Title Tag Examples GOOD: Dog Training Guide for Beginners | Obedience Tips BAD: Dog Training - How to train your dog - Dog Training Tips GOOD: Dog Training Guide for Beginners | Obedience Tips BAD: Dog Training Guide for Beginners (It’s short, but wasting valuable optimization real estate)
  • 7. Meta Description Optimization Write your descriptions in a way to encourage people to click on your link. Tips: Increasing CTR (Click Through Rate) is the primary objective a) Be descriptive about your page b) Be persuasive c) Make people curious d) Highlight trigger words with capital letters e) Cut the length down to 156 characters (Tool Link) Meta description should be actionable
  • 8. Meta Description Example Example: These sneaky Dog Training Tips will work on ANY dog. You'll DEFINITELY want to check out our FREE ... Tip: Specifically insert a "..." to encourage people to click and find out exactly what is free.
  • 10. Using Heading Tags Include the primary keyword only once in one <h1> tag and try to make it part of a larger phrase. Not just the exact keyword. <h1>, <h2> and <h3> tags are used to inform Google about the main and sub-topics of the page. <h1> and the <title> should be unique from each other. Try including secondary keyword (or synonyms) in <h2> and <h3>, but don’t over-optimize or spam.
  • 12. Optimizing a Page for Multiple Keywords Certain sections on a page are more valuable to have your keywords in than others. 1. URL 2. SEO Title Tag (i.e.: <TITLE></TITLE>) 3. H1 (i.e.: Page title) 4. H2, H3, H4... 5. Content It is not necessary to place the secondary keywords as is, you can use the fillers/connectors to make it grammatically correct.
  • 13. Page Optimization for Multiple Keywords Example Let's say we have the following keywords we want to target on the homepage in order of importance: 1. dog training 2. dog obedience 3. puppy school 4. dog walking training URL: http://petpros.com/dog-training-and-obedience Title Tag: Dog Training and Obedience School | Pet Pros H1: Dog Training School for both Puppies and Adult Canines H2: Walking your Dog Lastly, we have a long list of keywords, make sure to put them in the content somewhere. Tip: Let's say you're trying to rank for the keywords "____ review" and "____ reviews". You'll need to include both 'review' and 'reviews' somewhere on the page.
  • 15. How much should be the word count for an LP/ Blog Look at the pages ranking on page 1 and target the average (or perhaps a little bit higher word count Paid Tool: Surfer SEO
  • 17. How much should be the Keyword Density Individual words of a keyword phrase matter Example: "dog training" on the page 4 times, but "dog" is used 90 times "training" is used 60 times. This will cause Panda-penalty :( Have a look at few results ranking on page 1 and replicate the same. Paid Tool: Surfer SEO
  • 19. How to optimize the URL Have a keyword in the URL only once Shorter URLs perform better Examples: Branded domain is going for target keyword "dog training" GOOD: http://www.ilovemyk9.com/dog-training BAD: http://www.ilovemyk9.com/dog-training-guide-for-new-owners-of-puppies Example: Partial match domain is going for target keyword "puppy training" GOOD: http://www.dogguides.com/puppy-training (bonus because “dog’ is related to the word puppy) BAD: http://www.dogguides.com/guide-for-training-your-puppy-dog (too long and "dog" is used twice) Also check the competing URLs.
  • 20. Authority Links (from our blogs)08
  • 21. Linking to Authority sites to gain Google trust Linking to websites with high domain authority of 80 and above. Don’t use Wikipedia for your authority links. This is what every SEO does and Google does not like SEOs. Try to add external link below the fold (2nd half of the article). Choose obvious anchors so that less people click on these links and they don’t bounce from our website.
  • 23. How to get Featured Snippets For “how to” queries we should mention the steps in list format. When your search requires a comparison of data from a variety of different metrics, organize your data in a table and embed that table on your page. You can also reverse-engineer it by looking at the featured snippet that is currently being displayed for a given keyword. Tips: 1) Integrate synonyms and related words around your ordered list. 2) Put the target keywords in the H2 right above the list. Please read more about it here: https://www.robbierichards.com/seo/how-to-get-a-featured-snippet/ https://ahrefs.com/blog/find-featured-snippets/
  • 24. Thank You :) Follow Me @ Instagram: https://www.instagram.com/vineet18del/