From Lag to Lead: Actionable Analytics
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As content marketers, we're rich with data but still far too poor with insights. Find out how to see both the forest and the trees, and to create "lead" metrics that look forward, instead of always just measuring success and failure in the past.
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From Lag to Lead: Actionable Analytics
- 1. FROM LAG TO LEAD: ACTIONABLE ANALYTICS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
- 2. WTF DOES THIS MEAN?!
- 4. GOOGLE SOLVED THIS, RIGHT?
- 10. HOW DID WE DO YESTERDAY
- 11. CHALLENGE: IT’S ALL RELATIVE
- 12. CHALLENGE: SEEING THE INVISIBLE
- 13. CHALLENGE: MEASURING ROI DOES THIS SELL?
- 17. CHALLENGE: SHORT-TERM VIEW 2011 = 73,266 PVs
- 18. CHALLENGE: SHORT-TERM VIEW 2011 = 73,266 PVs LIFETIME = 1,383,782 PVs
- 19. ROLL YOUR OWN ANALYTICS
- 23. ROLLING SIX METRICS INTO ONE
- 24. THE PROBLEM WITH RELATIVITY
- 25. MAKING APPLES INTO LEMONADE
- 27. THE TROUBLE WITH AVERAGES
- 28. THE TROUBLE WITH AVERAGES
- 29. THE TROUBLE WITH AVERAGES
- 35. HAVE YOUR FOREST CAKE & EAT IT Image via ShutterStock ©2014 Eugenio Marongiu ARE YOU DRUNK?
- 36. HOW WILL WE DO TOMORROW
- 37. CHALLENGE: CAN’T BE EXPLAINED
- 38. CHALLENGE: CAN’T BE REPLICATED
- 39. CHALLENGE: LIVING IN THE PAST
- 40. CHALLENGE: LIVING IN THE PAST
- 41. EXAMPLE: LAG VS. LEAD GOALS
- 42. EXAMPLE: LAG VS. LEAD GOALS
- 43. WHAT CAN WE DO TO SUCCEED
- 44. TAKE ON GOOGLE? MORE RAND? GET MORE!
- 45. GOAL: EXPLOIT DATA ON GOOGLE+
- 46. GOAL: EXPLOIT DATA ON GOOGLE+
- 47. RESULTS: 59 POSTS 1,711 +1s 779 SHARES
- 48. GOAL: DATA-JACK BREAKING NEWS
- 49. GOAL: DATA-JACK BREAKING NEWS
- 50. RESULTS: 126,177 UNIQUE VISITS (IN 1 POST)
- 55. MOVING FROM LAG TO LEAD
- 56. MOVING FROM LAG TO LEAD
- 57. MOVING FROM LAG TO LEAD
- 58. IT’S TIME TO TAKE ACTION Image via ShutterStock ©2014 Eugenio Marongiu
- 59. peter@moz.com • @dr_pete THANKS FOR WATCHING!