Connected Storytelling

Editor's Notes

1. LYONSCG is digital commerce agency with holistic services from strategy to implementation. Our design team is the most experienced SF Commerce Cloud team worldwide. We work across a board spectrum of verticals and brands. The commerce industry is more complex than ever and customer expectations are higher than ever. We work with our clients to create Design Roadmaps to prioritize their next steps. Personalization and enhanced content are two key areas we are focused on with our brands. And we’ll share some of our thoughts today. Let’s jump in. 60:
2. Brand AffinityBrand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship which tends to retain loyal customers for longer. All brand purchases are a mixture of an emotional, rational and behavioral decision. When a customer feels an affinity to a brand, the emotional aspect is more likely to play a part in the decision.
3. Brand AffinityBrand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship which tends to retain loyal customers for longer. All brand purchases are a mixture of an emotional, rational and behavioral decision. When a customer feels an affinity to a brand, the emotional aspect is more likely to play a part in the decision.
4. We know this story. We tell it with every ESP partner, and talk about the value of customer journeys. No matter how amazing our AM team is, they are never going to coach customers through what segment to target, how to drive them there, how to create a product launch, etc.
5. We know this story. We tell it with every ESP partner, and talk about the value of customer journeys. No matter how amazing our AM team is, they are never going to coach customers through what segment to target, how to drive them there, how to create a product launch, etc.