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@itpocket
JEROEN LEMAIRECo-founder & Managing Director, In The Pocket
@lemaire
Congres Ondernemen in de toekomst - In the pocket
WE THINK, SHAPE &
BUILD FOR THE
CONNECTED WORLD
—

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This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.

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By all accounts, 2014 is the year of the wearables. At CES in Las Vegas last month, wearables stole the show with the roll-out a slew of new devices alongside updates to existing ones. Wearables are being featured prominently at Mobile World Congress, happening now in Barcelona, with both Sony and Huawei unveiling their new wearable devices on day one of the show. SXSW Interactive will jump into the wearables fray next week in Austin, with sessions dedicated to the future of wearable technology and giving a platform to early stage technology startups to pitch their wearable products. Enthusiasm for wearable technology is growing, and technological capability is growing along with it. Longevity, however, will hinge on consumer adoption.

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This document discusses the importance and opportunities of mobile marketing. It notes that mobile phones have near-universal access globally and are increasingly central to everyday life. Traditional channels like TV, radio, newspapers are declining as people spend more time on mobile devices. The document provides statistics on mobile usage and outlines strategies for effective mobile marketing, including having a dedicated mobile strategy and prioritizing user experience. It also warns against several common mistakes like treating mobile as an afterthought or failing to properly resource mobile initiatives.

—
We work with clients and for users
USERS
IN THE POCKETCLIENT
What is happening
2 billion
4 billion
6 billion
8 billion
10 billion
12 billion
14 billion
16 billion
Smartphone
PC
Tablet
Internetofthings
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
NO
—
COMFORTZONE
MILLIONS OF PEOPLE
USE OUR PRODUCTS
EVERY DAY
—

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—
In The Pocket
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—
Why In The Pocket is In The Pocket
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—
Workshops
Goals
Needs analysis
STRATEGY
SHAPE
—
User Experience
User Interface
Interaction Design
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BUILD
—
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3
4
5
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20%
158
162
Q1 ‘13
Q2 ‘14
Q2 ‘15
14%
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220
20%
3
4
5
14%
10%
-50%
2
+35%
220
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FACEBOOK 19%
CHROME 4%
SAFARI 6%
OTHERS 10%
NEWS 2%
PRODUCTIVITY 4%
MESSAGING/SOCIAL 12%
YOUTUBE 3%
ENTERTAINMENT 17%
GAMING 15%
- 17%
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UTILITIES 8%
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NO,DON’TSEEWHY
54%
NO,BUTIMIGHT
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24,3%
19,9%
17,1%
3,9%
3,3%
Fitbit
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Xiaomi
Garmin
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1
2
3
4
5
5
10
15
20
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AGE
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- The document describes a wearable smartphone called eyeHand that uses projection mapping and 3D gesture recognition to turn the hand into a touchscreen interface, eliminating the need for a handheld device. - eyeHand also includes biometric identification, health/fitness tracking, mobile wallet capabilities, and can be used for secure identification, payments, and accessing IoT devices. - The company plans to generate revenue by licensing its technology and reference designs to other companies to manufacture and sell eyeHand-enabled devices. Projections estimate $28 million in revenue in 2018 growing to $78 million in 2019 from licensing fees on unit sales.

iProspect Client Summit 2014
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This document discusses how technology intersects with people and consumer behavior. It emphasizes understanding consumer needs and contexts over focusing on specific technologies. Key ideas include anticipating new demand patterns, embracing consumer behaviors, and enhancing experiences rather than trying to change behaviors. The goal is to use technology to create value for people through utility, relevance, immediacy and other factors.

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Advancement in mobile appsAdvancement in mobile apps
Advancement in mobile apps

Mobile device usage has surpassed desktop usage, with the top activities being texting, emailing, using social media platforms like Facebook, taking photos with cameras, reading news, online shopping, and checking the weather. Two-thirds of the world's population now owns at least one mobile device. Mobile apps allow businesses to create brand awareness, engage customers through in-app offers and promotions, and increase access to users by providing local information and driving in-person visits. There are three main types of mobile apps: native apps designed for specific platforms, web-based apps that function through a browser, and hybrid apps that combine native and web-based elements.

#mobile #mobileapps #flutter #android
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