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CompTIA 2014 IT Trends in Review

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CompTIA
CompTIA

This presentation reviews key trends in the IT industry, including shifts in customer buying preferences, cloud computing, mobility, data, security and managed services

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2014 IT Industry Trends in Review Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
The Computing Technology Industry Association Certifications & Credentials | Education & Events | Public Policy | Philanthropy | Research Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
The Big Picture
IT Industry Overview Global IT Market: $3.6 Trillion 30% 29% 21% 9% 11% Time period: 2013 revenue estimate | Covers hardware, software, services and telecom Source: IDC
CompTIA 2014 IT Industry Forecast 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Global IT Industry Hardware Software IT services Telecom Growth Rate Range Source: CompTIA Optimistic Forecast Pessimistic Forecast
Customer Perspec-tive
Strategic Priorities Among End Users Include Strong Tech Component Top Strategic Priorities Among Businesses Globally for 2013 1. Reach new customers 2. Improve staff productivity / capabilities 3. Reduce costs / overhead 4. Innovate more effectively 5. Further leverage technology to improve business operations Importance of Technology to Business Success Trending Upwards 19% 43% 33% Very Important Important NET Unimportant NET Important Neutral Source: CompTIA Base: 1,254 business and IT executives from Brazil, Canada, France, Germany, India, Japan, Mexico, Middle East, Thailand and the UK
IT Firms Increasingly See Shift of Purchase Authority to Line of Business Executives IT Firm Assessment of Shifts in Purchase Authority 10% 44% 36% 11% Significant change – expect noticeable shift in purchase authority to business executives Modest change No change – expect CIO/IT dept. to continue as primary IT purchase authority Don't know Actions Taken by IT Firms to Address Shifts in Purchase Authority 38% Focus less on HW/SW specs and more on total solutions 35% Training to better equip sales staff to sell solutions to business executives 34% Better align solutions to meet business needs and technical requirements 25% Redesign marketing collateral with more of a business user focus Source: CompTIA
Cloud Trends
Self-Reported Stage of Cloud Computing Adoption 17% 16% 14% 14% 19% 35% 2% 12% 22% 24% 14% 22% 18% 27% 18% 25% 15% 31% 24% 18% 26% 20% 21% 26% 19% 19% 26% 17% 23% 23% 20% 17% 24% 39% 39% 39% 49% 31% 34% 44% 41% 40% 33% 42% Full-use stage (top bar) Experimentation stage (bottom bar) Evaluation/implementation stage (top bar) Basic awareness stage (bottom bar) NET adoption of cloud on some level Reminder: this data was collected via an online survey; it is representative of businesses that have Internet access. In countries with low Internet penetration rates, the results could be less representative. Source: CompTIA
Cloud Business Model Framework for the IT Channel Build Provide/Provision Enable/Integrate Manage/Support Procure HW + SW; add expertise to build cloud IaaS | PaaS | SaaS Public |Private | Hybrid Architecture White-label Hosting Integration Customization Consulting | Advising | IT Solutions Cloud Aggregation | Brokerage Services | Referrals Break/fix Managed Services Resell Deployment Source: CompTIA
Data Trends
Making the Case for Becoming More Data Savvy 8 in 10 executives agree to the statement (NET): "If we could harness all of our data, we'd be a much stronger business” Top 5 Consequences of Ineffectively Managing/Using Data 1 2 3 4 5 Wasted time that could be spent in other areas of the business Internal confusion over priorities Inefficient or slow decision-making / Lack of agility Inability to effectively assess staff performance Lost sales Source: CompTIA
Addressing Data Strategy Gaps Silos Reduce Data Utility BC/DR Planning Shortfalls Small Firms Medium Firms Source: CompTIA 16% 56% 28% High degree of data silos Moderate degree of silos Little or no silos 25% 44% 31% 12% 35% 54% Comprehensive Plan/System in Place Partial Plan/System in Place No or Limited Plan/System in Place
Mobility Trends
Mobility Challenges Spark Opportunity BYOD Mostly Seen as a Positive Source: CompTIA Mobility Adoption Hurdles  User proficiency with devices  Security  Optimizing applications/processes  Assessing ROI  IT staff ability to deploy and manage Challenges with Supporting Mobility  Balancing needs of users and enterprise  Supporting devices remotely  Supporting multiple operating systems  Enforcing mobility policies  Integration 64% 36% Allow BYOD to some degree Do not allow 53% of those allowing BYOD view it as a means to boost productivity. Only 12% say it’s allowed because there is no stopping it.
Managed Services Trends
Ways Businesses Have Used IT Service/Solution Providers Over Past 12 Months 55% 51% 48% 43% 50% 58% 70% Repair/troubleshooting IT Deployment/installation/integration of IT IT consulting Web design Cloud computing initiative Management of an IT function (help desk/network) Cybersecurity needs Source: CompTIA
Ways Customers Would Like to Improve the Managed Services Process 1 2 3 4 5 6 7 8 More quantifiable ROI Clarity on types/frequency of activity reporting Clarity in branding for search purposes More options to alter or waive contract if things go wrong Easier to understand/ negotiate SLA Better insights into handoff with internal IT Proof of experience (customer refs) Proof of expertise (certifications, credentials) Source: CompTIA
Security Trends
Cybersecurity Threat Level Continues to Increase in Many Countries 12% 88% 41% 59% 62% 38% NET security level UNCHANGED or lessened during past years 70% 31% 12% 88% 44% 56% 20% 80% 15% 85% 24% 76% 38% 62% NET security threat level has INCREASED during past two years Brazil Canada France Germany India Japan Mexico Middle East Thailand UK Source: CompTIA
Top Reasons Why Human Error is Increasingly a Factor in Security Incidents/Breaches Source: CompTIA General negligence / carelessness towards security Increased use of social media by staff Failure of end-users to follow security procedures and policies Lack of security expertise with networks, servers and other infrastructure Failure of staff to get up to speed with new threats (e.g. mobility, social media, cloud, etc.) 1 2 3 4 5 Top Factors Among Mature Economies Lack of security expertise with websites and applications General negligence / carelessness towards security Failure of end-users to follow security procedures and policies Lack of security expertise with networks, servers and other infrastructure Inadequate resources - not enough IT staff time to manage security threats 1 2 3 4 5 Top Factors Among Maturing Economies
Want more insights from CompTIA? Go to http://www.comptia.org/insight-tools Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org

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CompTIA 2014 IT Trends in Review

  • 1. 2014 IT Industry Trends in Review Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
  • 2. The Computing Technology Industry Association Certifications & Credentials | Education & Events | Public Policy | Philanthropy | Research Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
  • 4. IT Industry Overview Global IT Market: $3.6 Trillion 30% 29% 21% 9% 11% Time period: 2013 revenue estimate | Covers hardware, software, services and telecom Source: IDC
  • 5. CompTIA 2014 IT Industry Forecast 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Global IT Industry Hardware Software IT services Telecom Growth Rate Range Source: CompTIA Optimistic Forecast Pessimistic Forecast
  • 7. Strategic Priorities Among End Users Include Strong Tech Component Top Strategic Priorities Among Businesses Globally for 2013 1. Reach new customers 2. Improve staff productivity / capabilities 3. Reduce costs / overhead 4. Innovate more effectively 5. Further leverage technology to improve business operations Importance of Technology to Business Success Trending Upwards 19% 43% 33% Very Important Important NET Unimportant NET Important Neutral Source: CompTIA Base: 1,254 business and IT executives from Brazil, Canada, France, Germany, India, Japan, Mexico, Middle East, Thailand and the UK
  • 8. IT Firms Increasingly See Shift of Purchase Authority to Line of Business Executives IT Firm Assessment of Shifts in Purchase Authority 10% 44% 36% 11% Significant change – expect noticeable shift in purchase authority to business executives Modest change No change – expect CIO/IT dept. to continue as primary IT purchase authority Don't know Actions Taken by IT Firms to Address Shifts in Purchase Authority 38% Focus less on HW/SW specs and more on total solutions 35% Training to better equip sales staff to sell solutions to business executives 34% Better align solutions to meet business needs and technical requirements 25% Redesign marketing collateral with more of a business user focus Source: CompTIA
  • 10. Self-Reported Stage of Cloud Computing Adoption 17% 16% 14% 14% 19% 35% 2% 12% 22% 24% 14% 22% 18% 27% 18% 25% 15% 31% 24% 18% 26% 20% 21% 26% 19% 19% 26% 17% 23% 23% 20% 17% 24% 39% 39% 39% 49% 31% 34% 44% 41% 40% 33% 42% Full-use stage (top bar) Experimentation stage (bottom bar) Evaluation/implementation stage (top bar) Basic awareness stage (bottom bar) NET adoption of cloud on some level Reminder: this data was collected via an online survey; it is representative of businesses that have Internet access. In countries with low Internet penetration rates, the results could be less representative. Source: CompTIA
  • 11. Cloud Business Model Framework for the IT Channel Build Provide/Provision Enable/Integrate Manage/Support Procure HW + SW; add expertise to build cloud IaaS | PaaS | SaaS Public |Private | Hybrid Architecture White-label Hosting Integration Customization Consulting | Advising | IT Solutions Cloud Aggregation | Brokerage Services | Referrals Break/fix Managed Services Resell Deployment Source: CompTIA
  • 13. Making the Case for Becoming More Data Savvy 8 in 10 executives agree to the statement (NET): "If we could harness all of our data, we'd be a much stronger business” Top 5 Consequences of Ineffectively Managing/Using Data 1 2 3 4 5 Wasted time that could be spent in other areas of the business Internal confusion over priorities Inefficient or slow decision-making / Lack of agility Inability to effectively assess staff performance Lost sales Source: CompTIA
  • 14. Addressing Data Strategy Gaps Silos Reduce Data Utility BC/DR Planning Shortfalls Small Firms Medium Firms Source: CompTIA 16% 56% 28% High degree of data silos Moderate degree of silos Little or no silos 25% 44% 31% 12% 35% 54% Comprehensive Plan/System in Place Partial Plan/System in Place No or Limited Plan/System in Place
  • 16. Mobility Challenges Spark Opportunity BYOD Mostly Seen as a Positive Source: CompTIA Mobility Adoption Hurdles  User proficiency with devices  Security  Optimizing applications/processes  Assessing ROI  IT staff ability to deploy and manage Challenges with Supporting Mobility  Balancing needs of users and enterprise  Supporting devices remotely  Supporting multiple operating systems  Enforcing mobility policies  Integration 64% 36% Allow BYOD to some degree Do not allow 53% of those allowing BYOD view it as a means to boost productivity. Only 12% say it’s allowed because there is no stopping it.
  • 18. Ways Businesses Have Used IT Service/Solution Providers Over Past 12 Months 55% 51% 48% 43% 50% 58% 70% Repair/troubleshooting IT Deployment/installation/integration of IT IT consulting Web design Cloud computing initiative Management of an IT function (help desk/network) Cybersecurity needs Source: CompTIA
  • 19. Ways Customers Would Like to Improve the Managed Services Process 1 2 3 4 5 6 7 8 More quantifiable ROI Clarity on types/frequency of activity reporting Clarity in branding for search purposes More options to alter or waive contract if things go wrong Easier to understand/ negotiate SLA Better insights into handoff with internal IT Proof of experience (customer refs) Proof of expertise (certifications, credentials) Source: CompTIA
  • 21. Cybersecurity Threat Level Continues to Increase in Many Countries 12% 88% 41% 59% 62% 38% NET security level UNCHANGED or lessened during past years 70% 31% 12% 88% 44% 56% 20% 80% 15% 85% 24% 76% 38% 62% NET security threat level has INCREASED during past two years Brazil Canada France Germany India Japan Mexico Middle East Thailand UK Source: CompTIA
  • 22. Top Reasons Why Human Error is Increasingly a Factor in Security Incidents/Breaches Source: CompTIA General negligence / carelessness towards security Increased use of social media by staff Failure of end-users to follow security procedures and policies Lack of security expertise with networks, servers and other infrastructure Failure of staff to get up to speed with new threats (e.g. mobility, social media, cloud, etc.) 1 2 3 4 5 Top Factors Among Mature Economies Lack of security expertise with websites and applications General negligence / carelessness towards security Failure of end-users to follow security procedures and policies Lack of security expertise with networks, servers and other infrastructure Inadequate resources - not enough IT staff time to manage security threats 1 2 3 4 5 Top Factors Among Maturing Economies
  • 23. Want more insights from CompTIA? Go to http://www.comptia.org/insight-tools Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org

Editor's Notes

  1. GDP growth a good starting point for predicting IT industry growth. Historically, IT industry growth has outperformed GPD. Australia GPD projections from the IMF: 2.8 2014 (IDC predicting about 3.0 percent growth in 2014) 2.9 2015 US GDP: 2.2 2014 3.1 2015 Canadian GDP: 2.3 2014 2.4 2015 For context, markets such as China and India have expected GDP growth in the 6-7% range.