SlideShare a Scribd company logo
COMMUNICATION
COMMUNICATION
-latin word: communicare : “to make
common” or “to share”
-process of communicating messages to
generate meaning
-occurs in a context, a set of
circumstances, or a situation
MESSAGES
Verbal symbols
Non-verbal symbols
Signs
Behaviors
MEANING
the understanding
of the message
COMPONENTS OF COMMUNICATION
Source
Initiates the message
COMPONENTS OF COMMUNICATION
Receiver
Intended target
of the message
COMPONENTS OF COMMUNICATION
Individual Characteristics:
race, gender, age, culture, values and
attitudes
COMPONENTS OF COMMUNICATION
Message
Verbal or nonverbal form
of idea
Content of the interaction
COMPONENTS OF COMMUNICATION
Message
Words, phrases, facial
expressions, bodily
movements, gestures, physical
contact, tone
Intentional or unintentional
COMPONENTS OF COMMUNICATION
Channel
Means by which a message moves
from the source to the receiver
Soundwaves, soundwaves, twisted
copper wires, glass fiber, and cable, light
waves
COMPONENTS OF COMMUNICATION
Feedback
-receiver’s verbal or non-
verbal response to the sources
message
COMPONENTS OF COMMUNICATION
Codes
 Systematic arrangement of
symbols used to create meanings in
the mind of a person
 Verbal Codes
 Non-Verbal Codes
COMPONENTS OF COMMUNICATION
Encoding
Process of translating an
idea/ message into a code
COMPONENTS OF COMMUNICATION
Decoding
Process of assigning
meaning to the received
idea/ message
COMPONENTS OF COMMUNICATION
Noise
Any interference in the encoding and
decoding process that reduces the clarity of
the message
>Physical Noise >Mental Noise
>Psychological Noise
COMMUNICATION PRINCIPLES
A. Communication
begins with the self
COMMUNICATION PRINCIPLES
B. Communication
involves others
COMMUNICATION PRINCIPLES
C. Communication has both a
content and a Relational
Dimension
“Sit down”
“Would you care to be seated?”
COMMUNICATION PRINCIPLES
D. Communication
is Complicated
COMMUNICATION PRINCIPLES
E. Communication
Quantity does not
increase communication
quality
COMMUNICATION PRINCIPLES
F. Communication is
Inevitable, Irreversible,
and Unrepeatable
COMMUNICATION CONTEXTS
1. Intrapersonal
Communication
COMMUNICATION CONTEXTS
2. Interpersonal
Communication
COMMUNICATION CONTEXTS
3. Public
Communication
COMMUNICATION CONTEXTS
4. Mass
Communication
REFERENCES:
Lucas, S. E. (2009).The Art of Public Speaking. 10th ed.
NewYork: McGraw-Hill Companies, Inc.
Pearson, J.et. a.l. (2008). Human Communication. 3rd ed.
NewYork, USA:The McGraw-HillCompanies, Inc.

More Related Content

Communication (Introduction)