Centralised IT can no longer keep up with the rapid pace of technological change, leaving a gap between the rate of new tech advances and an organization's ability to adopt them. This has led business units to pursue shadow IT initiatives without IT involvement. The role of the CIO must now shift from control to enabling innovation by establishing an innovation platform and frameworks that give the business tools to leverage new technologies in a consistent, integrated manner. As digital transformation increases, more companies are appointing Chief Digital Officers to champion these efforts separately from the CIO, who must now balance multiple roles including managing complexity, responding to emerging needs, and delivering an innovation-ready environment.