Cindy Krum - Advanced Search Summit Napa 2021
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Cindy Krum gave a presentation on mobile-first indexing and enterprise SEO. She noted that enterprise SEO is complex because it needs to scale across multiple teams and platforms that may not be optimized for SEO. Mobile-first indexing emphasizes fast rendering on mobile, which can be challenging for large enterprises. However, new techniques like serverless architectures and edge caching can help enterprises optimize for mobile and gain more control over the user experience without overhauling existing infrastructure. Krum provided an overview of these techniques and how enterprises can adapt to mobile-first indexing.
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Cindy Krum - Advanced Search Summit Napa 2021
- 1. INTRO First time speaking to a live audience in a long time It was an abrupt change, to stop traveling, and an welcome change to go back to travel. This is a picture of Barkley – We got to spend a lot of quality time together during quarantine – and one or both of us might be experiencing a bit of separation anxiety. But we need t be brave in the face of change – including some of the important things that are happening with Mobile-First Indexing. By: Cindy Krum @Suzzicks MOBILE-FIRST INDEXING FOR ENTERPRISE SEO
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- 3. ENTERPRISE SEO IS DIFFERENT EVERYTHING HAS TO SCALE DECISIONS TAKE LONGER THINGS OFTEN INVOLVE MULTIPED TEAMS @Suzzicks
- 4. ENTERPRISE SEO IS DIFFERENT EVERYTHING HAS TO SCALE DECISIONS TAKE LONGER THINGS OFTEN INVOLVE MULTIPED TEAMS @Suzzicks
- 5. ENTERPRISE SEO IS DIFFERENT EVERYTHING HAS TO SCALE DECISIONS TAKE LONGER THINGS OFTEN INVOLVE MULTIPED TEAMS @Suzzicks
- 6. WHY IS MOBILE-FIRST INDEXING IMPORTANT? @Suzzicks
- 7. WHY IS MOBILE-FIRST INDEXING IMPORTANT? @Suzzicks
- 8. WHY IS MOBILE-FIRST INDEXING IMPORTANT? @Suzzicks
- 9. WHY IS MOBILE-FIRST INDEXING IMPORTANT? @Suzzicks
- 10. WHY IS MOBILE-FIRST INDEXING IMPORTANT? @Suzzicks
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- 14. DEVELOPMENT IS EVOLVING Serverless & APIs @Suzzicks
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- 16. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS YOU MAY NOT HAVE THE LEVEL OF CONTROL THAT YOU WANT…. @Suzzicks
- 17. MORE: PAGES & TECHNICAL RESOURCES LESS: CONTROL OVER CONTENT & PLATFORM @Suzzicks
- 18. MORE: PAGES & TECHNICAL RESOURCES LESS: CONTROL OVER CONTENT & PLATFORM @Suzzicks
- 19. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS @Suzzicks
- 20. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS @Suzzicks
- 21. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS @Suzzicks
- 22. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS @Suzzicks
- 24. TEMPLATES & SYSTEMS > PAGES @Suzzicks
- 25. CORE WEB VITALS – WHY NOW? Mobile-First Indexing = 2-Phase Rendering @Suzzicks
- 26. CORE WEB VITALS – WHY NOW? Mobile-First Indexing = 2-Phase Rendering Core Web Vitals = Faster & Easier Parsing of Rendering @Suzzicks
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- 32. BARKLEY WILL WAIT WHILE YOU THINK ABOUT THIS FOR A SECOND…. @Suzzicks
- 33. FAQ, HOW TO & Q&A FAQ •Great for lots of page types – Product, Blog Post, Pricing, Category, etc. How To •Great for Blog Posts, Pricing Pages, Feature Pages Q&A •The Toughest One – Questions Have to be Submitted by Users @Suzzicks
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- 41. @Suzzicks FRAGGLES, PASSAGES & SUB-TOPICS
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- 53. TOKENIZATION OF SEARCH @Suzzicks Token Token Token Token Token Token Google Index Google Index Google Index Topic Layer Subtopics
- 54. MONOLITHIC VS. MICROSERVICES VS. FaaS @Suzzicks Function Function Function Function Function Function MicroServices MicroServices MicroServices Monolithic Application
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- 57. Edge SEO is a new field of technical SEO that relies on serverless technologies to execute code as it passes through a CDN and create a “middle ground” of SEO implementation processes – all without impacting website infrastructure.” ~Huckaby @Suzzicks
- 58. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS USE THE EDGE TO CONTROL Pre-Rendering Pre-Loading Image Optimization Schema Canonical Tags Robots Instructions Hreflang Redirects @Suzzicks
- 61. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS CLARITY IS KEY So don’t mess it up! @Suzzicks
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- 63. CDN Caching Browser Caching CACHING CDN Caching Will Speed Up Your Site Delivery Long Caching Lifetime on Assets Will Reduce Connection Time & Download Time/Payload You Should Be Using Both @Suzzicks
- 66. RENDERING & PRE-RENDERING Client Side Rendering (CSR) Server Side Rendering (SSR) Pre- Rendering @Suzzicks
- 67. Client Side Rendering (CSR) CSR with Pre – Rendering (CSR) Server Side Rendering with Rehydration (SSR) ‘Static’ Server Side Rendering at Build (SSR) On-Demand Pre-Rendering On the Server RENDERING & PRE-RENDERING Pre-Rendering Can Mean Different Things in Different Contexts @Suzzicks
- 68. SKELETON RENDERING Loading Page Skeleton Fully Loaded @Suzzicks
- 69. TRADITIONAL LAZY-LOADING BROWSER BASED (NATIVE) LAZY-LOADING • Uses External JavaScript Libraries • Intersection Observers Calculate Proximity to the Viewport • Lots of Code • Browser Calculates Asset Proximity to the Viewport • One Line of Code • Hybrid Lazy-Loading • Primarily Native Lazy- Loading • Swaps in Traditional Lazy-Loading Libraries as Needed @Suzzicks
- 71. SEO IS NOT ALWAYS THE TOP CONSIDERATION ENTERPRISE SITES MAY HAVE MULTIPLE PLATFORMS YOU OFTEN HAVE TO ADAPT LESS-THAN IDEAL PLATFORMS THANKS!! CINDY KRUM CINDY@MOBILEMOXIE.COM @SUZZICKS @Suzzicks