SlideShare a Scribd company logo
Turn email addresses into insights.
@birdleafio
Marketers spend a lot to get

your email address…
Your email says a lot about you…
jane.jones@hotmail.com
Demographics
Name Gender Location Age
Occupation
Job Company Prev. Employer
Education
Academic History
Skills &
Country
City
Title

Income Bracket
Seniority Level
Name

Sector

Size
Revenue
Interests and Opinions
Hobbies Interests Fav. Websites
Political Views Online Influence
Phone
Social
Contact
That’s OK if you have:
Small
List
Loads

of time
We are getting thousands of
signups every day, but we have
no idea who they are!
Can’t prioritise
WHO
to target
Can’t optimise
HOW
to target
Low
conversion,
lost revenue
Turning email addresses into insights.
Compare Customer
Types & Trends
Automatically Identify
Key Signups
Make Informed Decisions
$60m
Annual

Sales
 Cian Brassil, Birdleaf - DMX Dublin 2016
Secondary
Logo
R
birdleaf
birdleaf
birdleaf
birdleaf
b
fidgeonkavanagh@gmail.com
Birdleaf searches over 100 services
royce-alysia@cicsco.com
marcie.rowland@hotmail.com
karlaherne@aol.com
gavandrohan@gmail.com
beccie.ohnnie@pepsi.co.uk
tonyparker@spurs.co
marissamayer@yahoo.com
janestockton@outlook.au
ed@startupslides.com
karlaherne@aol.com
shanemccarthy11@bluechief.ie
philjackson@chicago.com
tonyparker@spurs.co
elon@tesla.com
mary-tobin223@linkedin.com
ed@startupslides.com
anissairene@ulsterbank.ie
rvanbarnaveld@ladbrokes.com
sarahheffernan@hotmail.com
marymurphy@gmail.com
Secondary
Logo Brand Guidel
Reversed
birdleaf
birdleaf
birdleaf
birdleaf
birdleaf
birdleaf
Analytics & Insights
Personas Location Age Gender
Job Title Company Sector Social Profiles
Not a once off,
Daily insights
keep them
coming back
500

Email

Addresses
START-UP PRO BUSINESS
1,000

Email

Addresses
5,000

Email

Addresses
10,000

Email

Addresses
BEGINNER
$49/MONTH $89/MONTH $349/MONTH $499/MONTH
IN TRIALS
concise

courses
Customers
Cian
ScottAmil
How We Can Help
Today
 Cian Brassil, Birdleaf - DMX Dublin 2016
Rich,Accurate Data
Real Time Reports
Data Driven Decisions
Insight Reports
Segment Marketing Messages!
Retention +21%
Open Rates +39%
Revenue +24%
 Cian Brassil, Birdleaf - DMX Dublin 2016
 Cian Brassil, Birdleaf - DMX Dublin 2016
Full Customer Data
InAny Tool
Send Targeted Messages
Improve Conversion Rates
Complete Profiles
$100 million
Annual Sales
 Cian Brassil, Birdleaf - DMX Dublin 2016
Identify VIP Customers
Quickly View Segments
Target Effectively
Find The Right People
Turning email addresses into insights.
Turning email addresses into insights.
Prioritise WHO You Target
Optimise HOW
You Communicate
Increase Conversions,
Increase Revenue
cian@birdleaf.io
Discount Code: dmx15
Turning email addresses into insights.

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Cian Brassil, Birdleaf - DMX Dublin 2016