CHB Blogging Presentation 8 26 09
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Blogging can help businesses in several ways: it allows companies to communicate directly with customers, reinforce their brand, keep customers updated on products, and establish experts within the company. Setting up a company blog requires choosing a blogging platform like WordPress, using best practices such as catchy headlines and single-topic posts, and promoting the blog through social media and listing sites. Blogging is a useful tool for businesses to connect with customers and build their brand if done effectively.
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CHB Blogging Presentation 8 26 09
- 1. Blogging Your Way to Success
- 2. AgendaWhy Blog?Blogging Best PracticesA Quick TutorialSocial Media Integration
- 3. Why Blog?
- 4. What Says Wordpress?Express yourselfNo waiting on your webmasterBe "findable" on the search enginesDialogue with your customersCustomers share their comments, feedback, ideas, and concernsLeadership through bloggingShowcase photo and image galleriesIt’s fun*Source: Wordpress
- 5. Blogging for BusinessFor company leaders to communicate directly with customersFor employees to communicate with customersTo reinforce your brandTo produce organizational transparencyTo keep customers updated on product issuesTo serve as a channel to the public in a crisisTo report to a constituent audience on the company’s positionsTo establish yourself as a subject matter expert*Holtz & Demopolis: Blogging For Business
- 8. Get Indexed
- 9. Company BlogsCompany blogs include:Delta AirlinesDellYahoo!BoeingEDSGeneral MotorsIBMJohnson & JohnsonMicrosoftSalesforce.comSprint
- 10. Changing Hands
- 11. House of Sparky
- 12. Just Roughin’ It
- 13. Atomic Comics
- 14. Valley PR Blog
- 15. CEO BlogsCEO blogs include:J. Willard Marriott Jr., CEO, Marriott InternationalMichael M. Crow, President, Arizona State UniversityMarc Cuban, HDNET & Dallas MavericksBob Lutz, Vice Chairman, General Motors CorporationKevin Lynch, Chief Software Architect, MacromediaJustin Rattner, CTO, IntelBob Parsons, President, godaddy.comJonathan Schwartz, COO, Sun MicrosystemsMike Critelli, Executive Chairman, Pitney BowesDavid Neeleman, Chairman, JetBlue Airways
- 16. Michael Dell
- 17. Mark Cuban
- 18. A Quick tutorial
- 19. Tools for BloggingWordPressMoveable TypeType PadBlogger.comLive Journal…and about 1,000 others
- 20. WordPressThe most popular blogging toolSimple to useFreeHosted or applicationwww.wordpress.comwww.wordpress.org
- 21. A Word About DesignBuilt-in TemplatesHosted version has more than 60 flexible designsCustom DesignUse templatesHave your web designer build itFunction Over Form
- 22. New Post
- 23. Linking Text
- 24. Categories
- 25. Upload Image
- 26. Link to Image
- 28. Keys to Better BloggingHeadlines are ImportantShort Catchy HeadlinesUse Key WordsKeep it SimpleSingle Topic PostsKeep it ShortTwo to three paragraphsHave an OpinionBe a “Thought-Leader” (Have a take, do not suck!)Offer Advice/Best PracticesLinksPhotos
- 29. HeadlinesFacebook Music RumorsGoogle Says It’s Making Reader More FunImpress names Luth VPWhat Sold me on TwitterYahoo Answers To Go MobileGoogle’s Share of U.S. Online Ads Hits 40 PercentPlaxo + LinkedIn + iPhone = Brilliant*All Headlines from TechCrunch
- 30. Links
- 31. Photos/Images
- 32. TrackbacksAn acknowledgment sent via a network signal Facilitates communication between blogsHelps grow your audience
- 33. TagsSearch optimizationInternalExternalUse only a few on each postHelps people find your post
- 35. The BasicsTell everyone you know!Add link to blog from web siteInclude a link to your blog in your e-mail signaturePut your blog address on your business cardAnnounce the launch of your blog in customer communicationseNewsletters, eBlasts, Store flyers, etc.
- 36. RSS FeedsFeedburnerRSS feede-mail option
- 37. Free Blog ListingsTechnoratiGoogle Blog SearchBloglisting.netIcerocketMybloglogAlltopBuzzerhut
- 38. Viral TacticsBlogrollReciprocal LinksCommentsAlways register and include email AND blog addressGet a “gravatar”http://en.gravatar.com/
- 39. PiggybackingRead lots of blogsWrite a post on your blog about something you’ve readLink to it in your postTrackback to it
- 40. Social IntegrationLinkedinWordPress module includedFacebookThird Party ApplicationsSocial RSSMySpace
- 41. Tweet Tweet
- 42. Get SocialBookmark posts on DeliciousStumble posts on StumbleUponPost a teaser on Linkedin statusUse Sharethis or similar toolDigg it
- 43. Questions?