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© 2013 Cengage Learning. All Rights Reserved. 1
Part Four:
Implementing Business Ethics in
a Global Economy
Chapter 8:
Developing an Effective
Ethics Program
Corporations as Moral Agents
Corporations increasingly are viewed as
moral agents accountable to stakeholders
 Companies cannot think through ethical issues
like people do–laws and regulations are
necessary to provide formal structural
restraints and guidance on ethical issues
 Individuals have a responsibility as moral agents
© 2013 Cengage Learning. All Rights Reserved. 2
© 2013 Cengage Learning. All Rights Reserved. 3
Root Causes of Misconduct
The Need for Organizational Ethics
Programs
It can be nearly impossible to know all laws
related to ethics
 Becoming sensitized to ethical issues can help
 Organizations can become bad barrels
 Opportunities for misconduct
Understanding factors that influence ethical decision making
can help companies encourage ethical behavior
• Employees are not legal experts and need guidance
© 2013 Cengage Learning. All Rights Reserved. 4
The Need for Corporate Ethics
Programs
Organizations should develop an
organizational ethics program by establishing,
communicating, and monitoring uniform
ethical values and legal requirements
 A strong ethics program includes
 Written code of conduct
 Ethics officer to oversee the program
 Care in the delegation of authority
 Formal ethics training
 Auditing, monitoring, enforcement, and revision of
program standards
© 2013 Cengage Learning. All Rights Reserved. 5
An Effective Ethics Program
Misconduct leads to low employee trust
and high turnover
 Ethics programs help employees to understand
organizational values and comply with policies
and codes of conduct
 Cannot assume that employees will know how to
behave in an organization
© 2013 Cengage Learning. All Rights Reserved. 6
An Ethics Program Can Help Avoid
Legal Problems
The FSGO encourages companies to assess
key risks and create programs to address
them
 An ethics program can help a firm avoid civil
liability
 The company bears the burden of proving that it
has an effective ethics program
A program developed in the absence of
misconduct will be more effective than one
imposed as a reaction to scandal
© 2013 Cengage Learning. All Rights Reserved. 7
© 2013 Cengage Learning. All Rights Reserved. 8
Minimum Requirements for Ethics and
Compliance Programs
© 2013 Cengage Learning. All Rights Reserved. 9
Percentage of Boards Concerned About Personal
Liability for Fraud, Bribery, and Corruption
Compliance Versus Values
Orientation
 Compliance orientation
 Requires that employees identify with and commit
to specified conduct
 Uses legal terms, statutes, and contracts to teach
employees the rules and penalties for
noncompliance
 Values orientation
 Focuses more on abstract ideals, such as respect
and responsibility
 Is most effective at creating ethical reasoning–
employees learn to make values-based decisions
© 2013 Cengage Learning. All Rights Reserved. 10
Codes of Conduct
Formal statements that describe what an
organization expects of its employees
 Codes of ethics
 Most comprehensive
 General statements that serve as principles and the
basis for the rules of conduct
 Statement of values
 Serves the general public and addresses
stakeholder interests
© 2013 Cengage Learning. All Rights Reserved. 11
© 2013 Cengage Learning. All Rights Reserved. 12
Benefits of Having an Ethics Code
© 2013 Cengage Learning. All Rights Reserved. 13
Developing and Implementing a Code of
Ethics/Conduct
Corporate Codes of Ethics
Often contain six core values
1. Trustworthiness
2. Respect
3. Responsibility
4. Fairness
5. Caring
6. Citizenship
© 2013 Cengage Learning. All Rights Reserved. 14
Ethics Officers
Are responsible for oversight of the
ethics/compliance program
 Assess needs and risks
 Develop and distribute the code
 Conduct training programs for employees
 Establish audits and control systems to ensure
government compliance
 Review and modify the program to improve
effectiveness
© 2013 Cengage Learning. All Rights Reserved. 15
Ethics Training and
Communication
Must start with a theoretical foundation, code
of ethics, procedure for airing ethical concerns,
line and staff involvements, and executive
priorities on ethics
 Ethics training can
 Educate employees about policies and
expectations, laws and regulations, and general
standards
 Make employees aware of resources, support
systems, and personnel
 Empower employees
© 2013 Cengage Learning. All Rights Reserved. 16
© 2013 Cengage Learning. All Rights Reserved. 17
Goals of Successful Ethics Training Programs
Systems to Monitor and Enforce
Ethical Standards
Employee input helps to monitor training
effectiveness
 An effective ethics program uses many resources to
monitor ethical conduct and measure program
effectiveness
 Observing employees
 Internal audits
 Surveys
 Reporting systems
 Investigations
 Independent audits
Employees do not report misconduct when they
fear retaliation or think they will not make a
difference
© 2013 Cengage Learning. All Rights Reserved. 18
Continuous Improvement
Implementation requires designing
activities to achieve organizational
objectives using available resources and
existing constraints
 Translates a plan for action into operational
terms
 Establishes a means for monitoring,
controlling, and improving the program
Depends partly on how an organization structures
resources and activities to achieve ethical objectives
© 2013 Cengage Learning. All Rights Reserved. 19
© 2013 Cengage Learning. All Rights Reserved. 20
Employees Reporting That Their Company
Has a Comprehensive Ethics Program
(According to Organizational Size)
Common Mistakes in
Designing/Implementing an Ethics
Program
 Not understanding the goals of the program
 Not setting realistic and measurable program
objectives
 Senior management’s failure to take ownership
of the program
 Developing program materials that do not
address average employee needs
 Designing a program without interactive
components
© 2013 Cengage Learning. All Rights Reserved. 21

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CH 8.ppt Developing an effective ethics program

  • 1. © 2013 Cengage Learning. All Rights Reserved. 1 Part Four: Implementing Business Ethics in a Global Economy Chapter 8: Developing an Effective Ethics Program
  • 2. Corporations as Moral Agents Corporations increasingly are viewed as moral agents accountable to stakeholders  Companies cannot think through ethical issues like people do–laws and regulations are necessary to provide formal structural restraints and guidance on ethical issues  Individuals have a responsibility as moral agents © 2013 Cengage Learning. All Rights Reserved. 2
  • 3. © 2013 Cengage Learning. All Rights Reserved. 3 Root Causes of Misconduct
  • 4. The Need for Organizational Ethics Programs It can be nearly impossible to know all laws related to ethics  Becoming sensitized to ethical issues can help  Organizations can become bad barrels  Opportunities for misconduct Understanding factors that influence ethical decision making can help companies encourage ethical behavior • Employees are not legal experts and need guidance © 2013 Cengage Learning. All Rights Reserved. 4
  • 5. The Need for Corporate Ethics Programs Organizations should develop an organizational ethics program by establishing, communicating, and monitoring uniform ethical values and legal requirements  A strong ethics program includes  Written code of conduct  Ethics officer to oversee the program  Care in the delegation of authority  Formal ethics training  Auditing, monitoring, enforcement, and revision of program standards © 2013 Cengage Learning. All Rights Reserved. 5
  • 6. An Effective Ethics Program Misconduct leads to low employee trust and high turnover  Ethics programs help employees to understand organizational values and comply with policies and codes of conduct  Cannot assume that employees will know how to behave in an organization © 2013 Cengage Learning. All Rights Reserved. 6
  • 7. An Ethics Program Can Help Avoid Legal Problems The FSGO encourages companies to assess key risks and create programs to address them  An ethics program can help a firm avoid civil liability  The company bears the burden of proving that it has an effective ethics program A program developed in the absence of misconduct will be more effective than one imposed as a reaction to scandal © 2013 Cengage Learning. All Rights Reserved. 7
  • 8. © 2013 Cengage Learning. All Rights Reserved. 8 Minimum Requirements for Ethics and Compliance Programs
  • 9. © 2013 Cengage Learning. All Rights Reserved. 9 Percentage of Boards Concerned About Personal Liability for Fraud, Bribery, and Corruption
  • 10. Compliance Versus Values Orientation  Compliance orientation  Requires that employees identify with and commit to specified conduct  Uses legal terms, statutes, and contracts to teach employees the rules and penalties for noncompliance  Values orientation  Focuses more on abstract ideals, such as respect and responsibility  Is most effective at creating ethical reasoning– employees learn to make values-based decisions © 2013 Cengage Learning. All Rights Reserved. 10
  • 11. Codes of Conduct Formal statements that describe what an organization expects of its employees  Codes of ethics  Most comprehensive  General statements that serve as principles and the basis for the rules of conduct  Statement of values  Serves the general public and addresses stakeholder interests © 2013 Cengage Learning. All Rights Reserved. 11
  • 12. © 2013 Cengage Learning. All Rights Reserved. 12 Benefits of Having an Ethics Code
  • 13. © 2013 Cengage Learning. All Rights Reserved. 13 Developing and Implementing a Code of Ethics/Conduct
  • 14. Corporate Codes of Ethics Often contain six core values 1. Trustworthiness 2. Respect 3. Responsibility 4. Fairness 5. Caring 6. Citizenship © 2013 Cengage Learning. All Rights Reserved. 14
  • 15. Ethics Officers Are responsible for oversight of the ethics/compliance program  Assess needs and risks  Develop and distribute the code  Conduct training programs for employees  Establish audits and control systems to ensure government compliance  Review and modify the program to improve effectiveness © 2013 Cengage Learning. All Rights Reserved. 15
  • 16. Ethics Training and Communication Must start with a theoretical foundation, code of ethics, procedure for airing ethical concerns, line and staff involvements, and executive priorities on ethics  Ethics training can  Educate employees about policies and expectations, laws and regulations, and general standards  Make employees aware of resources, support systems, and personnel  Empower employees © 2013 Cengage Learning. All Rights Reserved. 16
  • 17. © 2013 Cengage Learning. All Rights Reserved. 17 Goals of Successful Ethics Training Programs
  • 18. Systems to Monitor and Enforce Ethical Standards Employee input helps to monitor training effectiveness  An effective ethics program uses many resources to monitor ethical conduct and measure program effectiveness  Observing employees  Internal audits  Surveys  Reporting systems  Investigations  Independent audits Employees do not report misconduct when they fear retaliation or think they will not make a difference © 2013 Cengage Learning. All Rights Reserved. 18
  • 19. Continuous Improvement Implementation requires designing activities to achieve organizational objectives using available resources and existing constraints  Translates a plan for action into operational terms  Establishes a means for monitoring, controlling, and improving the program Depends partly on how an organization structures resources and activities to achieve ethical objectives © 2013 Cengage Learning. All Rights Reserved. 19
  • 20. © 2013 Cengage Learning. All Rights Reserved. 20 Employees Reporting That Their Company Has a Comprehensive Ethics Program (According to Organizational Size)
  • 21. Common Mistakes in Designing/Implementing an Ethics Program  Not understanding the goals of the program  Not setting realistic and measurable program objectives  Senior management’s failure to take ownership of the program  Developing program materials that do not address average employee needs  Designing a program without interactive components © 2013 Cengage Learning. All Rights Reserved. 21