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Carlos Dominguez
Cisco Systems
“Tech-Nowist”




            BUSINESS 3.0- BUSINESS NOT AS USUAL
                                          1
“ Tech-Nowist ”
Someone who EMBRACES CHANGE,
understands what technology is available,
EXPERIMENTS with it, LEARNS from
the experiments & LEVERAGES it.
San Francisco World’s Fair 1915




Established a telephone line between California and
New York for people there to hear the Pacific Ocean


                                                      3
THE POWER OF   VIDEO
                 BUSINESS 3.0- BUSINESS NOT AS USUAL
                                               4
PREDICTION




VIDEO WILL BE THE PRIMARY WAY WE COMMUNICATE
                                               5
NOT
A NEW IDEA


             6
1910 PARIS EXHIBITION
                        IMAGINING WHAT LIFE WOULD BE LIKE IN THE YEAR 2000




ILLUSTRATIONS BY VILLEMARD
FILM & TELEVISION




STAR WARS


                          JETSONS




                                    STAR TREK
   2001 A SPACE ODYSSEY
FILM & TELEVISION




STAR WARS


                          JETSONS




                                    STAR TREK
   2001 A SPACE ODYSSEY
“
If you can dream it, you can do it.
                                    ”
                               Walt Disney
1964 WORLD’S FAIR
    NEW YORK
W HAT’S
DIFFERENT
  TODAY
            VIDEO
                12
PERFECT STORM

  PROCESSING
  POWER
PERFECT STORM

  PROCESSING
  POWER




  PERVASIVE
What
So
Before We Had Language.......
             Dependent On Body Language For Survival.
=RUN
TEST   WHAT DOES THIS MEAN?
F F
A TA
COC
E E
Mehrabian’s rule (1971)
       Three elements in any
           face-to-face
          communication




  7%         Elements of Personal Communication
       38%
               7% spoken words
55%
               38% voice, tone
               55% body language
EXPERIENCE
IMMERSIVE           AMAZING QUALITY
   LIFELIKE AUDIO     EASY
BEING THERE
Carlos Speaking at the TEDx Conference
Live               Work

 EVERYTHING WILL CHANGE


Play               Learn
Live
Carlos Speaking at the TEDx Conference
Carlos Speaking at the TEDx Conference
Carlos Speaking at the TEDx Conference
Learn
DUKE UNIVERSITY
PRESIDENT OF DUKE




RICHARD BRODHEAD
Work
HOTEL
        2006  600K+ Miles
        220+ Nights On The Road
           500,000 lbs of CO2
HOTEL
        2006  600K+ Miles
        220+ Nights On The Road
           500,000 lbs of CO2
VIDEO
        2010    100K Miles

             3 Times More
           Customer Meetings

        Reduced Carbon Footprint
        By 415,000 lbs. of CO2 (1/6)
Carlos Speaking at the TEDx Conference
Virtual Presenter




14184_11_2007          © 2006 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   36
VIDEO USE CASES
                              BUSINESS


    Safety and                                               Corporate        Corporate      Virtual Expert
     Security        Business Meetings      Education      Communications      Events

Improve Protection   Faster Decisions    Share Expertise   Drive Change &   Extend Reach   Expert-on-Demand
                                                              Alignment




                                                                                                              37
VIDEO WILL ENABLE US TO COLLABORATE IN WAYS WE NEVER KNEW
WERE POSSIBLE. THE LIMITATION OF DISTANCE HAS BEEN REMOVED.

                                                              38
What’s
   Next
FUTURE TRANSLATION
FUTURE HOLOGRAM
AUGMENTED REALITY
Thoughts
     Closing



1. Video Will Change Everything.
2. How Will Pervasive Video Impact Your Business?
3. Embrace Change, Experiment, Learn & Leverage.
2008
April 2 - July 6




      Enable Families At U.S. Military Bases To
GOAL:
      Connect With Loved Ones In Iraq.
Remember:
 Dream Big & Dream Often
            What You Dream...... We Can Build!
© 2006 Cisco Systems, Inc. All rights reserved.

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Carlos Speaking at the TEDx Conference