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Short Term Memory
The brain has many different types of memory systems.
One type follows the four stages of processing:
Encoding, Storing, Retrieving, and
Forgetting.
The more elaborately we encode
information at the moment of
learning,the stronger the memory.
Carl Larson
Highlights from the book
“Don’t Make Me Think “
By Steven Krug
QuickTime™ and a
decompressor
are needed to see this picture.
So Why Then?
• Create site pages that are self evident or at least
self explanatory.
• Understand that unless its a site specific to the
user like a bank site or a school
assignment/learning platform. Having a captive
audience navigate and retrieve information with
out frustration is an ideal site goal.
• If a site is not well designed and not efficient at
relaying needed and wanted information then
some might just go elsewhere for their
information retrieval.
• Although this is not always true> It would be a
surprise to understand that most people with a
choice will continue with a poorly designed site
rather than have to start all over some were else.
Understanding the big
question in site design.
• When you create a web site your
first and primary job for the end
user is to get ride of the question
marks.
• Laying out and the design of the
site page is to make the deduction
process less of a mystery and more
of a mastery.
How does existing
conventions work for your
site development?
• The best way to retrieve information and
make it easily available is the use of a
standardized design plan for your site and
its navigation process.
• A great example is would you be able to
understand material on a sites page that
was written in a different language if they
relied heavily on standard conventions?
» YES NO
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™anda
decompressor
areneededtoseethispicture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
How do you combine visual
clues that accurately
represent the relationship of
items on the sites page?
• Consistency is an important goal for
your site or app design.
• Understand as well that if you make
something significantly clearer by
making it slightly inconsistent
choose in favor of clarity.
Affordance is what and how
it works for you.
• Affordances require visual distinctions.
• They are visual clues in an objects design that
make suggestions and inferences on how we can
use it.
• They need to be noticeable for them to work.
• An affordance is often taken as a relation between
an object or an environment and an organism,
that affords the opportunity for that organism to
perform an action. For example, a knob affords
twisting, and perhaps pushing, while a cord
affords pulling.
How Important is it?
• The more important somethingThe more important something
is the more prominent it shouldis the more prominent it should
be displayed on your sitebe displayed on your site..
• Items that are related logically should also be related visually.
• Items are grouped into visual categories to show what is
related to what and what’s part of what.
• A good visual hierarchy saves us work by preprocessing the page for
us, allowing organizing ad prioritizing its comments in a way that we
can grasp almost immediately.
• Break up pages into clearly defined areas
• ( This helps the end user find information
and focus on that topic while other
information may never or rarely gets seen
or used.
Make what is clickable obvious
Understand the information seeker
Use plenty of headings to help separate and
organize material. Once again this makes
scanning the information easy.
Usability Testing and
how it IS for you.
• The usability testing model use one
person at a time to interact with
the material or technology and then
fix the problem or frustrating
components of the material or site.
• Great site + Usability testing= less
user frustration and better user
satisfaction.
The last understanding
• What constitutes good design?
• “Design in its broadest sense, is the enabler of
the digital era-it’s a process that creates order out
of the chaos, that renders technology useable to
the masses. Design means being good not just
looking good.
• Clement Mok
• “Good design is obvious great design is
transparent”
• Joe Sparano

More Related Content

Carl week 5 dont make me think pp

  • 1. Short Term Memory The brain has many different types of memory systems. One type follows the four stages of processing: Encoding, Storing, Retrieving, and Forgetting. The more elaborately we encode information at the moment of learning,the stronger the memory.
  • 2. Carl Larson Highlights from the book “Don’t Make Me Think “ By Steven Krug QuickTime™ and a decompressor are needed to see this picture.
  • 3. So Why Then? • Create site pages that are self evident or at least self explanatory. • Understand that unless its a site specific to the user like a bank site or a school assignment/learning platform. Having a captive audience navigate and retrieve information with out frustration is an ideal site goal. • If a site is not well designed and not efficient at relaying needed and wanted information then some might just go elsewhere for their information retrieval. • Although this is not always true> It would be a surprise to understand that most people with a choice will continue with a poorly designed site rather than have to start all over some were else.
  • 4. Understanding the big question in site design. • When you create a web site your first and primary job for the end user is to get ride of the question marks. • Laying out and the design of the site page is to make the deduction process less of a mystery and more of a mastery.
  • 5. How does existing conventions work for your site development? • The best way to retrieve information and make it easily available is the use of a standardized design plan for your site and its navigation process. • A great example is would you be able to understand material on a sites page that was written in a different language if they relied heavily on standard conventions? » YES NO QuickTime™ and a decompressor are needed to see this picture. QuickTime™anda decompressor areneededtoseethispicture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 6. How do you combine visual clues that accurately represent the relationship of items on the sites page? • Consistency is an important goal for your site or app design. • Understand as well that if you make something significantly clearer by making it slightly inconsistent choose in favor of clarity.
  • 7. Affordance is what and how it works for you. • Affordances require visual distinctions. • They are visual clues in an objects design that make suggestions and inferences on how we can use it. • They need to be noticeable for them to work. • An affordance is often taken as a relation between an object or an environment and an organism, that affords the opportunity for that organism to perform an action. For example, a knob affords twisting, and perhaps pushing, while a cord affords pulling.
  • 8. How Important is it? • The more important somethingThe more important something is the more prominent it shouldis the more prominent it should be displayed on your sitebe displayed on your site.. • Items that are related logically should also be related visually. • Items are grouped into visual categories to show what is related to what and what’s part of what. • A good visual hierarchy saves us work by preprocessing the page for us, allowing organizing ad prioritizing its comments in a way that we can grasp almost immediately.
  • 9. • Break up pages into clearly defined areas • ( This helps the end user find information and focus on that topic while other information may never or rarely gets seen or used. Make what is clickable obvious Understand the information seeker Use plenty of headings to help separate and organize material. Once again this makes scanning the information easy.
  • 10. Usability Testing and how it IS for you. • The usability testing model use one person at a time to interact with the material or technology and then fix the problem or frustrating components of the material or site. • Great site + Usability testing= less user frustration and better user satisfaction.
  • 11. The last understanding • What constitutes good design? • “Design in its broadest sense, is the enabler of the digital era-it’s a process that creates order out of the chaos, that renders technology useable to the masses. Design means being good not just looking good. • Clement Mok • “Good design is obvious great design is transparent” • Joe Sparano