Business intelligence with web data gabc may
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The document discusses how the quantity of digital data being created and stored is exploding, making it easier than ever to access timely and flexible data from a variety of sources. It describes how capturing, monitoring, and measuring data can provide valuable business intelligence insights and help understand customers, industries, and performance. The rise of open APIs and data initiatives have increased opportunities to build applications that gain insights from web data and track business objectives.
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Business intelligence with web data gabc may
- 1. Business Intelligence with Web Data Jonathan Van Parys Technology Lead at Semetis
- 2. Data
- 3. 2015 Lots of Data. Quantity of data being created and stored is exploding. 2010 2005 Digital data storage in exabytes (IDC)
- 4. Percent of CMOs reporting underpreparedness 50% Data explosion 71% Social media 68% Growth of channel and device choices 65% Shifting consumer demographics 63% Financial constraints 59% Decreasing brand loyalty 57% Growth market opportunities 56% ROI accountability 56% Customer collaboration and influence 56% Privacy considerations 55% Global outsourcing 54% Regulatory considerations 50% Corporate transparency 47%
- 5. Accessible Data. Getting the data you need is easier than has ever been. APIs are going to rule the world.
- 6. The rise of open APIs The rise of open government data initiatives data.gov.be
- 8. Timely Data. No more waiting 10 days to get the data you need.
- 10. Flexible Data. Choose what data you collect.
- 11. Definitive Data. No more guessing. People speak with their clicks.
- 12. It’s the most exciting time ever for people interested in understanding their business, their customers and their industry. Capture, monitor and measure things like never before. Data + Business =
- 13. I think marketing is the new finance. In the 1960s and 1970s we got interesting data. So we saw huge gains in understanding performance in the finance industry. I think marketing is in the same place: now we’re getting a lot of really good data, we have tools, we have methods, we have smart people working on it. Hal Varian, Chief Economist at Google
- 14. Beyond marketing: search data at the Bank of England This article examines the use of data on the volume of online searches for labour and housing markets in the United Kingdom. [...] internet search data could become an important tool for economic analysis.
- 15. Business Intelligence with Web Data
- 16. Business Intelligence with Web Data
- 17. 1. Collect the right data. ?source=primary-nav ?source=record-in-brief
- 18. 2. Build the right interface. Data alone is not enough. Data needs poetry. Brendan Dawes
- 19. The interface needs to identify what’s worth saying and help say it intelligibly. Information display
- 20. The interface needs to identify what’s worth saying and help say it intelligibly. Information hierarchy Information navigation
- 21. We build data-rich applications to help you gain insights into your business.
- 24. Insights into online train booking
- 25. Insights into online train booking
- 26. Insights into online train booking
- 27. Industry, Location & Business insights
- 28. Industry, Location & Business insights
- 29. Industry, Location & Business insights
- 32. How We Browse
- 33. Trending topics We use impression data, evolution and speed of evolution to identify trending topics. Correlates very nicely with TV, radio campaigns, and big events. Twitter Semetis Trends
- 34. Today’s availability of data on the web makes it possible to seamlessly track you objectives and build beautiful applications around them. Tracking these objectives becomes better, easier, more timely, and more fun. What’s your app gonna be?