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Business Analysis to Yahoo

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Harnoor Singh
Harnoor Singh

Yahoo was founded in 1994 by two Stanford graduate students. It grew to be a popular web portal and search engine throughout the 1990s and 2000s. While Yahoo pioneered many internet services and products, its search capabilities lagged behind competitors like Google. Under new CEO Marissa Mayer, Yahoo's strategy is to focus on services it excels in, partner widely, and achieve strong mobile growth by 2015.

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www.yahoo.com
ABOUT • YAHOO is an American multinational Internet corporation headquartered in Sunnyvale , California. • It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".
• The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages • In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“. • The yahoo.com domain was created on January 18, 1995.
GROWTH • Yahoo grew rapidly throughout the 1990s. • Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users. • In 2000, Yahoo began using Google for search. • In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. • In 2011, Yahoo had a market capitalization of US$22.24 billion.
• On May 20,2013 the company announced the acquisition of Tumblr officially. • On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt • during July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites • On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc
Acquisitions • Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. • The derived yahoo product from this acquisition was Yahoo search.
• Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country. • As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .
Yahoo games Yahoo search Yahoo sports Yahoo video Yahoo music Classic games whereonearth Rivals.com jumpcut webjay
• The latest company that yahoo acquired is FLURRY • It was acquired on July 21, 2014 • In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders
HOW YAHOO MAKES MONEY • Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds< • When you click on an add, somehow the company measures this, the company pays Yahoo! money. • More money made on the product is relatively related to the popularity of the host of the Ads.
REVENUE MODEL • About 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search. • Other ways of income are- • yahoo auction which is currently offering services to only three countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay. • Yahoo shopping
PRODUCTS AND SERVICES • communication Yahoo mail Yahoo messenger • Commerce Yahoo shopping Yahoo travel • Small business Yahoo web hosting • Advertising Panama
PARTNERSHIPS • Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers. • Other some of the partners of yahoo are- • Yelp • AVG • CMU(Carnegie Mellon University)-cmu partners with yahoo $10 million machine learning initiative.
FINANCIAL DATA Financial data(in US$ millions) Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984 EBITDA 453 1,000 1,505 1,066 NET 238 840 1,896 751 660 424 597 1,231 RESULT STAFF 5,500 7,600 9,800 11,400 13,900 13,200 14,100 In 2013 yahoo announces its earnings as: $1.13 billion revenue and $137 million income
FUTURE STRATEGY Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy: • The goal is to become something users touch every day. • Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not." • Yahoo will be partner friendly. • Yahoo will be strong in mobile by 2015.
• Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue. • Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools. • Mayer said Yahoo will nurture talent through "the Four Cs." They are: • Culture • Company goals • Calibration • Compensation.
SWOT ANALYSIS • Strengths • Social media interconnectivity • Products and services • Portal website • Weakness • Weak search technology • Most of the services provided by yahoo are unknown in the internet space
• Opportunities • Increment in mobile users • Threats • Google • Increment in competitors
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Business Analysis to Yahoo

  • 2. ABOUT • YAHOO is an American multinational Internet corporation headquartered in Sunnyvale , California. • It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".
  • 3. • The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages • In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“. • The yahoo.com domain was created on January 18, 1995.
  • 4. GROWTH • Yahoo grew rapidly throughout the 1990s. • Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users. • In 2000, Yahoo began using Google for search. • In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. • In 2011, Yahoo had a market capitalization of US$22.24 billion.
  • 5. • On May 20,2013 the company announced the acquisition of Tumblr officially. • On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt • during July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites • On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc
  • 6. Acquisitions • Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. • The derived yahoo product from this acquisition was Yahoo search.
  • 7. • Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country. • As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .
  • 8. Yahoo games Yahoo search Yahoo sports Yahoo video Yahoo music Classic games whereonearth Rivals.com jumpcut webjay
  • 9. • The latest company that yahoo acquired is FLURRY • It was acquired on July 21, 2014 • In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders
  • 10. HOW YAHOO MAKES MONEY • Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds< • When you click on an add, somehow the company measures this, the company pays Yahoo! money. • More money made on the product is relatively related to the popularity of the host of the Ads.
  • 11. REVENUE MODEL • About 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search. • Other ways of income are- • yahoo auction which is currently offering services to only three countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay. • Yahoo shopping
  • 12. PRODUCTS AND SERVICES • communication Yahoo mail Yahoo messenger • Commerce Yahoo shopping Yahoo travel • Small business Yahoo web hosting • Advertising Panama
  • 13. PARTNERSHIPS • Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers. • Other some of the partners of yahoo are- • Yelp • AVG • CMU(Carnegie Mellon University)-cmu partners with yahoo $10 million machine learning initiative.
  • 14. FINANCIAL DATA Financial data(in US$ millions) Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984 EBITDA 453 1,000 1,505 1,066 NET 238 840 1,896 751 660 424 597 1,231 RESULT STAFF 5,500 7,600 9,800 11,400 13,900 13,200 14,100 In 2013 yahoo announces its earnings as: $1.13 billion revenue and $137 million income
  • 15. FUTURE STRATEGY Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy: • The goal is to become something users touch every day. • Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not." • Yahoo will be partner friendly. • Yahoo will be strong in mobile by 2015.
  • 16. • Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue. • Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools. • Mayer said Yahoo will nurture talent through "the Four Cs." They are: • Culture • Company goals • Calibration • Compensation.
  • 17. SWOT ANALYSIS • Strengths • Social media interconnectivity • Products and services • Portal website • Weakness • Weak search technology • Most of the services provided by yahoo are unknown in the internet space
  • 18. • Opportunities • Increment in mobile users • Threats • Google • Increment in competitors