Building an Internet Presence

Building an Internet PresenceI ARE A IDIOT……BUT I’M ON THE WEB !!!episode 1

ForewordThe aim of this presentation is to illustrate the considerations and the(simple) roadmap I’ve followed to build my Internet Presence (started on September 2010).The aim of this presentation is not to provide a management and/or strategy guide to Internet Presence.This presentation is a work in progress, it will evolve according to the evolution(s) of my Internet Presence, that’s why this is “episode 1”. 2

Forewordwhy an Internet Presence ?3Whenyoumeetsomeone new (for professionalor personal reasons ), to betterunderstandwhoyou’vemet:do yousearch for her/him on the net ?yes no Youknow the benefits: just assume thatotherpeople do the same with you…Youdon’tneed an Internet Presence:probablyyouwon’tperceive the benefits…STOP READINGCONTINUE READING

Forewordbe aware of the business fallouts…4...what turns out to be useful on the net, soon or later will be applied successfully within the company (on the Intranet) even if we don’t acknowledge it…

Foreword: be aware of the business falloutsaboutInvisibleAssets…5Business Vision:“A small but increasing number of managers add information to the list (of corporate assets). That final item is not easy to pin down. Technology is an example, but information is much more than that. Consumer trust, brand image, control of distribution, corporate culture, and management skill are all informational resources. I call these information-based resources invisible assets, and they are just as essential for effective operation as the more visible corporate resources. More than that, I believe they are the most important resources for long-term success.….Most invisible assets and some human resources are necessary are necessary for competitive success …”HiroyukiItami, 1980:MobilizingInvisibleAssets

Contents:BackgroundersMy Internet PresenceCosts & BenefitsConclusions6

Backgrounders: the Web is no more synonymous with Internet !!7The Web Is Dead. Long Live the Internet ** Chris Anderson (Wired: August 2010) http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Backgrounders: that’s why Web Presence is no more Internet Presence…Old definition:“A Web presence (or Web site) is a collection of Web files on a particular subject that includes a beginning file called a home page.For example, most companies, organizations, or individuals that have Web sites have a single address that they give you…”(whatis.com 2005) 8

Backgrounders: that’s why Web Presence is no more Internet Presence…New definition:“The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to :E-mailInternet forumsBlogsMinisitesSearch engine listingsSocial networks Web directoriesWebsitesWord of mouth marketing (WOMM).”(wikipedia 2010) moreover…some individuals actually have an Internet Presence without a Web site…9

Backgrounders: that’s why Web Presence is no more Internet Presence…New definition:“The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to :E-mailInternet forumsBlogsMinisitesSearch engine listingsSocial networks Web directoriesWebsitesWord of mouth marketing (WOMM).”(wikipedia 2010) moreover…some individuals actually have an Internet Presence without a Web site…10

Backgrounders: so what are social networks ? “A social networkis a social structure made up of individuals (or organizations) which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.”“A social network serviceis an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.”(wikipedia) 11

Backgrounders: what’s the difference ?12Having an account on some social networking service(s) does not mean you are, or even participate to a social network,…unlessyou’vesomethingtiyngyourself with otherpeople and you share it…

Backgrounders: social networking requirementsSomething tying you with people or organizations in the social network you intend to participate to;A presence plan: i.e. which service to intend to use for what;Some content of value for your network, to publish at a regular rate on the services you’ve subscribed;Monitoring access from your network to your content and refocusing if needed.13

Backgrounders: but you must consider also web apps…“A web appis an application that uses internet technologies and is executed in a web browser. Developers release their applications as web apps because of the larger flexibility of the format. The application can be run directly from a website, or can be downloaded and installed locally, for offline use. “(wikipedia)14

Backgrounders: now just put together all this in a planned, managed way…15your networksyourappsyour siteWeb

Backgrounders: …and you’ll finally have16yourinternet presenceWeb

Contents:BackgroundersMy Internet PresenceCosts & BenefitsConclusions17

My Internet Presence:18“In theory there is no difference between theory and practice. In practice there is”(Yogi Berra, 1925)

My Internet Presence:putting social networking requirements at work…Something tying you with people or organizations in the social network you intend to participate to;A presence plan: i.e. which service to intend to use for what;Some content of value for your network, to publish at a regular rate on the services you’ve subscribed;Monitoring access from your network to your content and refocusing if needed.19

My Internet Presence: putting social networking requirements at work…I intend to share my technological interests with the corresponding on-line communities;I’ll do that either publishing articles, documents and videos or commenting and sharing videos, articles and links;I’ll provide the content at least weekly with marginal effort, using ideas or insights arising from my current professional activities;Monitoring has to be provided by the network services I’ll use.20

My Internet presence: no Web, no Apps by design (no time to develop / manage)21my internet presenceWeb

My Internet presence: no microblogging as for now (I’ve to decide how to use it…)22my internet presenceWeb

My Internet presence: 1. a blog23my internet presenceWebThe Blog is used to publish articles and to comment Internet pages, sites, news or events.I use it also to keep a log of my ideas hoping to have contributions or comments from visitors…

My Internet presence: 2. sharing services24my internet presenceWebVideos: Youtubechannel, VodpodchannelFiles: Slidesharechannel.Links: Del.ic.iousI use sharing services to share my (public) content and my favorites, to have comments and to keep track of related content from other people…

My Internet presence: 3. social network services25my internet presenceWebLinkedin: Professional social networkind service.Facebook: Personal social networking service.Different social networking services to participate to different social networks…

My Internet presence: all these services are linked for automatic update and navigation26my internet presenceNAVIGATION / LINKSthrough RSS / embedUPDATE ACTIVITIESWebRSS / embedRSSRSS / embed

My Internet presence: some examples of the final result, the blog27Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…Connections to otherservices I use: My sharingservicesupdates (automaticallyusing RSS)

My Internet presence, some examples of the final result, content sharing (YouTube)28Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…Connections to othercomponents of mypresence: My Blog

My Internet presence: some examples of the final result, social network (Linkedin)29Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…Connections to othercomponents of mypresence: my blogUpdates from blog and shares:mydocument sharemy blog

My Internet presence: people in my linkedin network see my profile not only on the web…30beyond the WEB: my contact in their contact list is automatically updated. Updates appear also in the e-mail s I send them…(MS Outlook 2010 + Linkedin Connector required)NB the same can be donewith Facebook, and other services

Contents:BackgroundersMy Internet presenceCosts & Benefits31

Costs & Benefits: the cost for starting up33Start-up costs (CAPEX):No licensecosts for platforms: allplatforms and services are used in the «free» version.

Most of the time wasspentnot on technicalaspects, but in refining the idea of my Internet Presence (thisgaveraise to thispresentationbtw)

These hours havebeenspent in my free time (ittookaboutthree weeks elapsed…)Costs & Benefits: whataboutoperationalcosts (i.e. costs of contentpublishing) ?34Operationalcosts (OPEX):Think time isexcluded (depends on you).

Production costs for uploadedcontent: docs, ppt, videos, images,… are excluded(depends on you).

Upload time isexcluded(depends on connection).

Building an Internet Presence

Related slideshows

More Related Content

Building an Internet Presence