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“It’s not all in
the cloud”
Building a developer
community around
software + hardware
Amanda Whaley @mandywhaley
Cisco DevNet
API Strategy & Practice
November 2015
/me
Amanda Whaley @mandywhaley
DevXdevs are users too
Building a developer community around hardware + software
software + hardware
Yesterday: The Traditional App
The Value Is Delivered by the App Itself
(Even When Connected to a Backend Service)
Today: The Companion App
The Value Is Delivered by the Device
the App is the ‘Remote Control’
How do you apply
these best
practices when
there is a “Thing” is
involved?
But, why worry about
hardware?
Developer Megatrends H1 2015 © 2015 VisionMobile
MULTI-DEVICE,INTEGRATEDEXPERIENCES
54
2012
HomeKit Health / Watch CarPlay
Nest Fit / Wear Android Auto
Echo / Alexa
N/A
Kindle Fire Fire TV
Mi Band + …Mi / MIUI Mi note Mi TV / Mi Box
2015
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows WindowsWindows Phone Xbox
PC smartphone tablet smart TV smart home
Cortana Health / Band Windows in the Car
?
Amazon.com Fire Phone
N/A
N/A N/A
Mi Smart Home +
…
health / wearables connected car
Multi devices – integrated experiences
“It is a paradox that the
economic value of software
is falling even as its
strategic value rises”
O'Grady, Stephen (2015-05-18). The Software Paradox: The
Rise and Fall of the Commercial Software Market
“US venture capitalists completed a record
31 fundraising deals for consumer-
electronics makers last year, [….]
$ 848 million into hardware startups, nearly
twice the prior record of $442 million set
in 2012.”
O'Grady, Stephen (2015-05-18). The Software Paradox: The
Rise and Fall of the Commercial Software Market.
http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
Since 2010,
venture
capital
investment in
hardware
startups is up
more than
30x.
http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
Building a developer community around hardware + software
Building a developer community around hardware + software
Lessons Learned
Start a movement
Building a developer community around hardware + software
Building a developer community around hardware + software
But, what if Step 1 is “order device”?
Goal: 5 minutes
Find a better way – Offer Remote Labs
Building a developer community around hardware + software
Traffic + simulation + historical data
Video confirmation
More than just infrastructure
Events & Hackathons
Dependencies on the physical space
• Early Access to physical
space
• What is allowed in physical
space?
• Length of hackathon
• Pre-training
• Shipping Strategy
• Take extras of everything
• Nearest Best Buy?
Can I bring a lamp?
Plan
Evaluate the developer’s journey
Discover  Deploy
Find the roadblocks
Define desired state
Be your own critic
… document all the hiccups
and roadblocks, and then get
creative about how to improve
Don’t be afraid of detail
… find the pain
Cheers!
Thanks
Amanda Whaley
@mandywhaley
@CiscoDevNet
#APIStrat
O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf
images
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http%3
A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe%2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=144727027628236
1
http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A
%2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area-
wildlife%2F&bvm=bv.107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http%3
A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad-
did%2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850
http://images.dailytech.com/nimage/image-HUE-PACK.jpeg
References

More Related Content

Building a developer community around hardware + software

  • 1. “It’s not all in the cloud” Building a developer community around software + hardware Amanda Whaley @mandywhaley Cisco DevNet API Strategy & Practice November 2015
  • 5. Yesterday: The Traditional App The Value Is Delivered by the App Itself (Even When Connected to a Backend Service)
  • 6. Today: The Companion App The Value Is Delivered by the Device the App is the ‘Remote Control’
  • 7. How do you apply these best practices when there is a “Thing” is involved?
  • 8. But, why worry about hardware?
  • 9. Developer Megatrends H1 2015 © 2015 VisionMobile MULTI-DEVICE,INTEGRATEDEXPERIENCES 54 2012 HomeKit Health / Watch CarPlay Nest Fit / Wear Android Auto Echo / Alexa N/A Kindle Fire Fire TV Mi Band + …Mi / MIUI Mi note Mi TV / Mi Box 2015 Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows WindowsWindows Phone Xbox PC smartphone tablet smart TV smart home Cortana Health / Band Windows in the Car ? Amazon.com Fire Phone N/A N/A N/A Mi Smart Home + … health / wearables connected car Multi devices – integrated experiences
  • 10. “It is a paradox that the economic value of software is falling even as its strategic value rises” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
  • 11. “US venture capitalists completed a record 31 fundraising deals for consumer- electronics makers last year, [….] $ 848 million into hardware startups, nearly twice the prior record of $442 million set in 2012.” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market.
  • 20. But, what if Step 1 is “order device”? Goal: 5 minutes
  • 21. Find a better way – Offer Remote Labs
  • 23. Traffic + simulation + historical data Video confirmation More than just infrastructure
  • 25. Dependencies on the physical space
  • 26. • Early Access to physical space • What is allowed in physical space? • Length of hackathon • Pre-training • Shipping Strategy • Take extras of everything • Nearest Best Buy? Can I bring a lamp? Plan
  • 27. Evaluate the developer’s journey Discover  Deploy Find the roadblocks Define desired state Be your own critic
  • 28. … document all the hiccups and roadblocks, and then get creative about how to improve Don’t be afraid of detail
  • 29. … find the pain
  • 32. O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/ https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf images https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http%3 A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe%2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=144727027628236 1 http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A %2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area- wildlife%2F&bvm=bv.107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http%3 A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad- did%2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850 http://images.dailytech.com/nimage/image-HUE-PACK.jpeg References

Editor's Notes

  1. Many IoT Open Source projects