Brighton SEO Sept 2023 - How & Why the history of SEO will help us plan for the future of search
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Here is the slides to my talk from Brighton SEO, Sept 2023. The talk was about how & why the history of SEO will help us plan for the future of search.
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Brighton SEO Sept 2023 - How & Why the history of SEO will help us plan for the future of search
- 1. How & why the history of SEO will help us plan for the future of search Tom Vaughton Varn https://www.linkedin.com/in/tomvaughton/ https://www.slideshare.net/varnmedia
- 2. What 24 years working in SEO has taught me about what comes next #BrightonSEO
- 3. #BrightonSEO
- 4. The search engines completely changed how we discovered information #BrightonSEO
- 5. There has been huge change #BrightonSEO But some things always stay the same
- 6. #BrightonSEO
- 7. #BrightonSEO “I very frequently get the question ‘What’s going to change in the next 10 years?’ I almost never get the question ‘What’s not going to change in the next 10 years?’ ”
- 8. #BrightonSEO Catching the next SEO wave
- 9. The principles of impactful SEO have stayed the same #BrightonSEO
- 10. The eight principles of long term SEO #BrightonSEO
- 11. 1. The point of search engines was to make information easy to find That’s still the same today #BrightonSEO
- 12. 2. Over time you WILL make more profit with organic search over paid #BrightonSEO
- 13. 3. Relevant high quality content still rules #BrightonSEO
- 14. 4. Always align with Google’s roadmap Don’t try to trick it #BrightonSEO
- 15. 5. There is no silver bullet #BrightonSEO
- 16. 6. Never stop learning #BrightonSEO
- 17. 7. Link building is irrelevant unless you build your brand #BrightonSEO
- 19. The past has taught me to be aware of these important constants AND to be looking ahead of what’s changing #BrightonSEO
- 20. SEO will always evolve We need to evolve with it #BrightonSEO
- 21. Constant change in how people find information means people will question the importance of SEO #BrightonSEO
- 22. The six trends I’m keeping an eye on #BrightonSEO
- 23. 1. Predictive SEO analytics #BrightonSEO
- 24. 2. AI & machine learning #BrightonSEO
- 25. 3. Ways of searching #BrightonSEO
- 27. 5. Search engines are becoming more personalised #BrightonSEO
- 28. 6. How Google understands content #BrightonSEO
- 30. The SEO world is getting bigger #BrightonSEO
- 31. Don’t forget good SEO is about people #BrightonSEO