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Branding & advertising 5

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1) The document provides an overview of branding and advertising, including definitions of key concepts, roles in the industry, and case studies. 2) Methodologies discussed include brand auditing, industry analysis, and conceptualization. 3) Recommendations are provided for developing creativity as a student, employee, and organization through various activities and maintaining an open culture.

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Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya
Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P
What’s coming up! • My Journey to Branding via Advertising • Branding & Advertising • Roles in Advertising & Branding • Our Work Methodologies & Case Studies • Reverse Analysis of some Inspiring Works • On the Creative Landscape • Ethics of advertising • Sources of Knowledge
My Journey to Branding via Advertising • Graduated in Computer Science, B.Tech. • Worked in a) Infosys – Sr.Software Engineer b) Ogilvy & Mather – Copywriter Trainee c) Paradigm Plus – Copywriter d) Idiom – Copywriter e) WindowSquare – Founder & Business Head
My Journey to Branding via Advertising Creativity is subjectivity
My Journey to Branding via Advertising Creativity is subjectivity
My Journey to Branding via Advertising
Branding & Advertising
Branding & Advertising What is a brand?
Branding & Advertising What is a brand? Promise
Branding & Advertising Promise Define | Communicate | Deliver | Measure
Branding & Advertising Promise Define | Communicate | Deliver | Measure • Why, What, Whom. • Logo Identity • Advertising • Operations • Supply chain • Customer Care • Research • Surveys • Analytics
Branding & Advertising How marketing is supposed to be: Establish Relationship! Nurture Relationship! Nurture Relationship! And then Ask for Business!
Branding & Advertising
Branding & Advertising
Branding & Advertising
Branding & Advertising Why Clients say Yes to Advertising & No to Branding: a)Advertising has instant results. b)Lack of knowledge on Branding. c)Lack of time and budget. d)All the above Answer: d)
Branding & Advertising Why Agencies say No to Branding: a)Clients not ready to pay b)Lack of Professionals c)Lengthy Process d)All the above Answer: d)
Roles in Advertising & Branding Industry
List of roles in Advertising & Branding • Creative Director • Art Director, Sr. Art Director • Copywriter ** • Graphic designer ** • Client Servicing ** • Business Development Executive ** • Media Planning • Online Marketing Manager **
List of roles in Advertising & Branding • Brand Strategist • Digital Strategist • Account Director • Account Manager • UI /UX Designer • PR and Marketing Executive • Marketing Manager • Communication Manager
List of roles in Advertising & Branding • Creative Director • Creative work. • Guides a team of designers, artists, copywriters, client servicing and marketers to products into market.
List of roles in Advertising & Branding • Art Director •Responsible for the visual output of advertisements and oversees all creative work •Usually work under the supervision of a creative director.
List of roles in Advertising & Branding • Designer •Designers generally work on projects that range from logo design to digital front end design. •Some of the open resources are inkscape, Drawplus and html 5
List of roles in Advertising & Branding • Copywriter • Generating the words, slogans and audio scripts for an advertising campaign, copywriters are highly creative and have a way with words. •They are responsible writing copy for ads, brochures, etc.
List of roles in Advertising & Branding • PR & Marketing Executive • Promotes and publicizes the agency itself or the clients. •The role involves building, maintaining and managing the clients' reputations or that of the agency using a wide platform of social media. >> A glance at some of Our Work
Our Work Methodology
BRAND AUDITING Step 1: Get into the shoes of a) Customer b) Employee c) Management d) Share holders
INDUSTRY ANALYSIS Step 2: a) Competition Analysis b) Industry Study (Happenings, Patterns & Terms)
CONCEPTUALIZATION Step 3: a) Strategizing b) Conceptualizing c) Visualization
Our Work Methodology BRAND AUDITING COMPETITION ANALYSIS CONCEPTUALIZATION
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
A glance at some of Our Work
Our Case Studies
Our Case Studies & expertise that bespeak our competencies The first to introduce Glow-in-the-dark cab advertising.
Our Case Studies & expertise that bespeak our competencies Designed creatives printed and Deployed in 100 Airport Cabs
Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #1
Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #2
Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #3
Our Case Studies & expertise that bespeak our competencies Market Exploration
Our Contributions Brand Health Check-up Camp Seminar on Branding for SMEs and Start-ups Brand Awareness & DIY Branding articles
Our Participations 7th IIM A Doctorial Colloquium 3rd IIM A Conference Media Marketing for Startups Construct 2014 Branding Workshop FICCI Augustfest 2014 PRESSENCE 2014 Generation We 2014 Content Marketing CIE TiE Entrepreneurs Summit’13 Unconventional L 2013 Startup Saturday Oct-2013 Failcon 2013 ISB-TiE Summit ‘12 Goafest’12
Reverse Analysis of some Inspiring works
Branding & advertising 5
Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)The execution team deployed and executed the activity. e)Technology Team has designed the hardware and programmed. f)Conceptualized the marketing activity. g)They have highlighted their parking assisting feature in their vehicle. h)They came to know that they can differentiate their vehicle by including this new park assisting feature. i)They have (been doing) done co-players research and customer research to identify the unmet requirements of the customers.
Branding & advertising 5
Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)They have outsourced the execution to a printing agency. e)Cross checked the possibility of execution – Test Fire (in terms of budget, concept) f)Conceptualized the marketing activity. g)They need to market their product continuously
Branding & advertising 5
Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)Connected the two places through internet and webcam. e)They have bought the train tickets in advance f)Their media planning team bought the media place to connect with customers. g)Cross checked the possibility of execution – (in terms of budget, concept) h)Conceptualized the marketing activity. i)They need to market their product continuously
Dependencies of Creativity & Innovation a)Marketing b)Technology c)Arts
Too many suggestions??? Ok, take this a)How about Window Shopping? b)Start questioning c)Interpret behind the scenes
On the Landscape of creativity
BeingCreative as a student an employee an institution/ organization
BeingCreative as a student • Books and Blogs • Industry magazines, etc. • Blog, FB page, Linkedin Group, etc. • Internships and volunteering • Hands on Experimenting • Learn Technology (Be Updated)
BeingCreative as an employee • Be Patient. • Co-players activities. • Participate in Contests • Practice arts and technology. • Attend Events, meet ups and Seminars.
BeingCreative as an organization •Design the culture. •Create a platform (Makerspace) •Enable people to attend events, seminars & workshops. • KT Sessions (knowledge Transfer) • Celebrate Values. • Contribute by CSR Activities
Ethics of Advertising
Branding & advertising 5
Advertising = truth + entertainment CODE FOR SELF-REGULATION IN ADVERTISING – ASCI (download available in AAAI website) Be a responsible Customer & Advertising Professional
Some ASCI Awareness Ads
Sources of Knowledge
Most recommended books: • Scientific Advertising • Ogilvy on Advertising
Most recommended books: • Positioning • The Advertised Mind
Most recommended books: • The Cutting Edge Advertising • Hey Whipple Squeeze this
Most recommended books: • Building Better Brands • Simple • The Copywriting • Wally Olins – The Brand Handbook • Designing Brand Identity
Most recommended e-resources: • * Desicreative.com • * Afaqs.com • * Advertisingkakamaal.blogspot.in • brandflakesforbreakfast.com • Adsoftheworld.com • Windowsquare.com/blog
Thank you! www.windowsquare.com www.windowsquare.com/blog Now you may Question, Suggest, Opine, and update.

More Related Content

Branding & advertising 5

  • 1. Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya
  • 2. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P
  • 3. What’s coming up! • My Journey to Branding via Advertising • Branding & Advertising • Roles in Advertising & Branding • Our Work Methodologies & Case Studies • Reverse Analysis of some Inspiring Works • On the Creative Landscape • Ethics of advertising • Sources of Knowledge
  • 4. My Journey to Branding via Advertising • Graduated in Computer Science, B.Tech. • Worked in a) Infosys – Sr.Software Engineer b) Ogilvy & Mather – Copywriter Trainee c) Paradigm Plus – Copywriter d) Idiom – Copywriter e) WindowSquare – Founder & Business Head
  • 5. My Journey to Branding via Advertising Creativity is subjectivity
  • 6. My Journey to Branding via Advertising Creativity is subjectivity
  • 7. My Journey to Branding via Advertising
  • 10. Branding & Advertising What is a brand? Promise
  • 11. Branding & Advertising Promise Define | Communicate | Deliver | Measure
  • 12. Branding & Advertising Promise Define | Communicate | Deliver | Measure • Why, What, Whom. • Logo Identity • Advertising • Operations • Supply chain • Customer Care • Research • Surveys • Analytics
  • 13. Branding & Advertising How marketing is supposed to be: Establish Relationship! Nurture Relationship! Nurture Relationship! And then Ask for Business!
  • 17. Branding & Advertising Why Clients say Yes to Advertising & No to Branding: a)Advertising has instant results. b)Lack of knowledge on Branding. c)Lack of time and budget. d)All the above Answer: d)
  • 18. Branding & Advertising Why Agencies say No to Branding: a)Clients not ready to pay b)Lack of Professionals c)Lengthy Process d)All the above Answer: d)
  • 19. Roles in Advertising & Branding Industry
  • 20. List of roles in Advertising & Branding • Creative Director • Art Director, Sr. Art Director • Copywriter ** • Graphic designer ** • Client Servicing ** • Business Development Executive ** • Media Planning • Online Marketing Manager **
  • 21. List of roles in Advertising & Branding • Brand Strategist • Digital Strategist • Account Director • Account Manager • UI /UX Designer • PR and Marketing Executive • Marketing Manager • Communication Manager
  • 22. List of roles in Advertising & Branding • Creative Director • Creative work. • Guides a team of designers, artists, copywriters, client servicing and marketers to products into market.
  • 23. List of roles in Advertising & Branding • Art Director •Responsible for the visual output of advertisements and oversees all creative work •Usually work under the supervision of a creative director.
  • 24. List of roles in Advertising & Branding • Designer •Designers generally work on projects that range from logo design to digital front end design. •Some of the open resources are inkscape, Drawplus and html 5
  • 25. List of roles in Advertising & Branding • Copywriter • Generating the words, slogans and audio scripts for an advertising campaign, copywriters are highly creative and have a way with words. •They are responsible writing copy for ads, brochures, etc.
  • 26. List of roles in Advertising & Branding • PR & Marketing Executive • Promotes and publicizes the agency itself or the clients. •The role involves building, maintaining and managing the clients' reputations or that of the agency using a wide platform of social media. >> A glance at some of Our Work
  • 28. BRAND AUDITING Step 1: Get into the shoes of a) Customer b) Employee c) Management d) Share holders
  • 29. INDUSTRY ANALYSIS Step 2: a) Competition Analysis b) Industry Study (Happenings, Patterns & Terms)
  • 30. CONCEPTUALIZATION Step 3: a) Strategizing b) Conceptualizing c) Visualization
  • 31. Our Work Methodology BRAND AUDITING COMPETITION ANALYSIS CONCEPTUALIZATION
  • 32. A glance at some of Our Work
  • 33. A glance at some of Our Work
  • 34. A glance at some of Our Work
  • 35. A glance at some of Our Work
  • 36. A glance at some of Our Work
  • 37. A glance at some of Our Work
  • 38. A glance at some of Our Work
  • 39. A glance at some of Our Work
  • 40. A glance at some of Our Work
  • 41. A glance at some of Our Work
  • 42. A glance at some of Our Work
  • 43. A glance at some of Our Work
  • 44. A glance at some of Our Work
  • 45. A glance at some of Our Work
  • 46. A glance at some of Our Work
  • 48. Our Case Studies & expertise that bespeak our competencies The first to introduce Glow-in-the-dark cab advertising.
  • 49. Our Case Studies & expertise that bespeak our competencies Designed creatives printed and Deployed in 100 Airport Cabs
  • 50. Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #1
  • 51. Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #2
  • 52. Our Case Studies & expertise that bespeak our competencies Guerilla Marketing #3
  • 53. Our Case Studies & expertise that bespeak our competencies Market Exploration
  • 54. Our Contributions Brand Health Check-up Camp Seminar on Branding for SMEs and Start-ups Brand Awareness & DIY Branding articles
  • 55. Our Participations 7th IIM A Doctorial Colloquium 3rd IIM A Conference Media Marketing for Startups Construct 2014 Branding Workshop FICCI Augustfest 2014 PRESSENCE 2014 Generation We 2014 Content Marketing CIE TiE Entrepreneurs Summit’13 Unconventional L 2013 Startup Saturday Oct-2013 Failcon 2013 ISB-TiE Summit ‘12 Goafest’12
  • 56. Reverse Analysis of some Inspiring works
  • 58. Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)The execution team deployed and executed the activity. e)Technology Team has designed the hardware and programmed. f)Conceptualized the marketing activity. g)They have highlighted their parking assisting feature in their vehicle. h)They came to know that they can differentiate their vehicle by including this new park assisting feature. i)They have (been doing) done co-players research and customer research to identify the unmet requirements of the customers.
  • 60. Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)They have outsourced the execution to a printing agency. e)Cross checked the possibility of execution – Test Fire (in terms of budget, concept) f)Conceptualized the marketing activity. g)They need to market their product continuously
  • 62. Reverse Analysis: a)You saw the video in social media! b)The video is spread across through social media marketing. c)The execution is filmed nicely. d)Connected the two places through internet and webcam. e)They have bought the train tickets in advance f)Their media planning team bought the media place to connect with customers. g)Cross checked the possibility of execution – (in terms of budget, concept) h)Conceptualized the marketing activity. i)They need to market their product continuously
  • 63. Dependencies of Creativity & Innovation a)Marketing b)Technology c)Arts
  • 64. Too many suggestions??? Ok, take this a)How about Window Shopping? b)Start questioning c)Interpret behind the scenes
  • 65. On the Landscape of creativity
  • 66. BeingCreative as a student an employee an institution/ organization
  • 67. BeingCreative as a student • Books and Blogs • Industry magazines, etc. • Blog, FB page, Linkedin Group, etc. • Internships and volunteering • Hands on Experimenting • Learn Technology (Be Updated)
  • 68. BeingCreative as an employee • Be Patient. • Co-players activities. • Participate in Contests • Practice arts and technology. • Attend Events, meet ups and Seminars.
  • 69. BeingCreative as an organization •Design the culture. •Create a platform (Makerspace) •Enable people to attend events, seminars & workshops. • KT Sessions (knowledge Transfer) • Celebrate Values. • Contribute by CSR Activities
  • 72. Advertising = truth + entertainment CODE FOR SELF-REGULATION IN ADVERTISING – ASCI (download available in AAAI website) Be a responsible Customer & Advertising Professional
  • 75. Most recommended books: • Scientific Advertising • Ogilvy on Advertising
  • 76. Most recommended books: • Positioning • The Advertised Mind
  • 77. Most recommended books: • The Cutting Edge Advertising • Hey Whipple Squeeze this
  • 78. Most recommended books: • Building Better Brands • Simple • The Copywriting • Wally Olins – The Brand Handbook • Designing Brand Identity
  • 79. Most recommended e-resources: • * Desicreative.com • * Afaqs.com • * Advertisingkakamaal.blogspot.in • brandflakesforbreakfast.com • Adsoftheworld.com • Windowsquare.com/blog
  • 80. Thank you! www.windowsquare.com www.windowsquare.com/blog Now you may Question, Suggest, Opine, and update.