Blow Up Your Promotion Strategy with Data-Driven Content With Roland Frasier!
- 2. Your Hosts:!
Peter Starr Northrop
Webinar producer; SEMrush
Host
Roland Frasier
DigitalMarketer.com
Content Hero
#ContentStrategy
- 4. Takeaways:!
Today you will learn:
-How using DATA to generate content ideas will lead to you never having Writer’s
Block again
-How you can combine content creation and promotion into a single, wildly
functional step
-Which of the four data-driven content strategies work for you and your site
-Why everyone who creates content should be doing so with competitive
intelligence
#ContentStrategy
- 5. BLOW UP YOUR
PROMOTION
STRATEGY
With Data-Driven Content
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
Roland Frasier!
Managing Partner
DigitalMarketer
- 7. Rank on page 1 of Google for hundreds of
keywords with a single blog post
Generate an endless supply of data-driven content
ideas guaranteed to drive traffic
Multiply organic traffic 100% - 1,500% with “viral
lift” from social shares
- 10. Discover
Consider
Customer
Viral
Audience: Everyone
Goals: Create general awareness, attract
links & influencers
KWs: Very broad, cultural,
celebrity, newsmakers, events,
trends, quizzes
Audience: Interested in your
brand/content/issues, media,
influencers & demo/psycho match
Goals: Create brand & issue
awareness, position for consideration
KWs: Brands (yours + competitors),
data/search based broad customer queries
(interests + products),
Audience: Potential customers, media
Goals: Provide product info (features/benefits)
to potential customers +
media, drive conversions and stick.
KWs: Product & brand search
queries, customer search terms
Audience: Existing customers
Goals: Customer satisfaction, stick,
help them to consume your product.
KWs: Product/brand names
Create Content For 4 Different Customer Lifecycle Stages
Discover
- 11. Discover
Consider
Customer
Viral
Create Content For 4 Different Customer Lifecycle Stages
Discover
“Can We Guess Your Real Age?”
“How To Make Cheese With Your Feet!”
“17 Bad Jokes Only Marketers
Will Get”
“Who Really Gets Your
Money If You Die Without A
Will? The Answer Will Shock You!”
“23 Cheese Recipes Beginners Can
Make At Home.”
“10 Random Words That Are Killing Your
Marketing Messages.”
“Which XYZ Financial Plan Is Right For You?”
“30 Minute Mozzarella & Ricotta Cheese Making Kit
Live Test [VIDEO]”
“How To Write An Amazing Sales
Letter In 30 Minutes Or Less.”
“How To Get The Most From
Your XYZ Financial Advisor.”
“5 More Advanced Cheeses You Can
Still Make At Home.”
“Our 22 Highest Converting Templates
Of All Time.”
- 20. “Create a list post based on
25 or more search queries for
your topic. In the description
for each list item include the
search phrase, then link out to
high authority sites with
relevant content”
Create Your “Listicle” Based On Your Research
- 23. Summary of Strategy #1
Step 1: Do a Full Search for your keywords to discover your
primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to
other people’s content on high authority domains.
- 29. Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.),
or to create customer life-cycle stage 1 general interest viral content.
Crafts (14,800 searches). Could apply to virtually any product used in crafting.
List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.
Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-
improvement (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything
food related and even if you just want to write a viral article and get the links.
- 30. Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies,
elections in advance
Also… Celebrities… Trends
- 44. Strategy 2 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content
around. (Tip: If you have industry events in your niche, use those too.
Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.
Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list
them on a collaborative Google Doc.
Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas &
find content to curate (using SERP Source).
Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that
match up best to the search data and create the content.
- 46. Step 1: Find link-worthy content
Source: http://backlinko.com/skyscraper-technique
Step 2: Make something even better
Step 3: Reach out to the right people to
let them know about it
- 51. Make it look better (improve design /
photos / make an infographic)
Source: http://backlinko.com/skyscraper-technique
Update it (it’s 6 years old)
Increase length (make a 10 things list 99 things)
Make it more in depth (add video,
more pictures, do’s and don’ts, etc.)
- 58. Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique
- 60. How do you find and
persuade influencers to
share your content?
- 67. Strategy 3 Summary
Step 1: Find high-ranking, high-search targeted keyword
volume content with 100 or more quality backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the
original content and let them know about your new and
improved version.
- 84. Get A $1 Trial To Digital Marketer Lab
http://DigitalMarketer.com/lp/lab-trial/
$1 Trial To DM Lab
- 87. Offers:
All attendees will have access to:
A $1 Dollar Trial for DM lab:
http://DigitalMarketer.com/lp/lab-trial/
A Free 30-Day Trial of SEMrush Guru:
http://bit.ly/SEMrushFREE30-Frasier
#ContentStrategy
- 91. Thank You!:!
Peter Starr Northrop
Webinar producer; SEMrush
@SEMstarr
Roland Frasier
DigitalMarketer.com
@RolandFrasier
#ContentStrategy