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Bj Enoch- Pikes Peak

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Jim Kreinbrink
Jim Kreinbrink

This document summarizes and compares several SEO audit tools: BrightEdge, Semrush, Word Cloud, Lucky Orange, GTmetrix, Screaming Frog, and Majestic. For each tool, the summary lists the key features, benefits, limitations, and types of sites they would be good for. The tools can be used for tasks like keyword tracking, competitor analysis, usability testing, link analysis, and evaluating page speed and technical SEO issues.

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The SEO Audit Toolbox
BrightEdge
BrightEdge
The Good The Not so Good BrightEdge • Organic Traffic, Keyword Tracking, Project Management, Reporting & More, All in One Package • Efficient Tracking & Evaluation for 1000+ Page Sites • Data Cube: Keyword Tool and Competitor Rankings, All Keywords Ranking 1-100 • $$$$ & Yearly Contracts • Number of Keyword Tracking Limitations • Not Plug & Play, Requires Longer Setup Good For Ecommerce, Multi Location and Enterprise Level Sites
Semrush
Semrush The Good The Not so Good • Regularly Updated Rankings for All Search Terms in Positions 1-100 • Assign “Dollar Value” to Organic Rankings (How Much Would it Cost to Buy The Traffic via PPC) • Domain vs Domain vs Domain vs Domain Comparison • $69.95 - $549.95 Per Month Depending on Package • Doesn’t Take Google Places into Account in Rankings • Organic Traffic Data Can be Way Off from Google Analytics Good For Quick Competitor Analysis & Site Overview
Word Cloud
Word Cloud The Good The Not so Good • Not Java based like Worddle (Works with Chrome) • What is The Content Really About? • Free • Will only look at < 1,000 Unique Words • Can’t Export as a JPG or PNG Easily • Site Can be Finicky Good For Analyzing 100-1000 Word Blocks of Content
Lucky Orange
Lucky Orange
Lucky Orange The Good The Not so Good • Records Every Click, Mouse Movement, Keystroke & Interaction • *** Out Keystrokes, Does Not Record User Info like CC #’s • Heat Maps, Form Abandonment, Live Chat • Can Slow a Site Down • $10 - $100+ Per Month • Package is Based on Page Views, Can Burn Through Them With a Bigger Site Good For Evaluating Conversion & Diagnosing Usability Issues
GTmetrix
GTmetrix
GTmetrix The Good The Not so Good • Instant Breakdown of Page Load Time, Size & Requests • Waterfall Breakout to Pinpoint Bottlenecks • Free (Paid Pro Version Available) • Displayed Load Times Can Bounce Around Quite a Bit • Blanket Recommendations • Issues Sometimes with https Sites Good For Evaluating Page Speed & Server Response Time
Screaming Frog
Screaming Frog
The Good The Not so Good • Titles, Meta & Subheadings • 301’s, 302’s, & 404’s • Alt Image Tags • Only Crawls 500 URLS in Free Version Screaming Frog Good For Quick Site Overview of Page Titles & Meta Descriptions
Majestic
Majestic The Good The Not so Good • Quick Overview of Link Profiles • Anchor Text Distribution • New Additions Daily • Free Version is Very Limited Plans start a $50 per Month • No Function for Building A Disavow File Directly From Tool Like In Ahrefs Good For Link Profile Overviews & In Depth Audits
Resources & Reference BrightEdge http://www.brightedge.com/ Semrush https://www.semrush.com Word Cloud http://www.abcya.com/word_clouds.htm Lucky Orange http://luckyorange.com/ GTmetrix https://gtmetrix.com/ Screaming Frog https://www.screamingfrog.co.uk/seo-spider/ Majestic https://majestic.com

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Bj Enoch- Pikes Peak

  • 1. The SEO Audit Toolbox
  • 4. The Good The Not so Good BrightEdge • Organic Traffic, Keyword Tracking, Project Management, Reporting & More, All in One Package • Efficient Tracking & Evaluation for 1000+ Page Sites • Data Cube: Keyword Tool and Competitor Rankings, All Keywords Ranking 1-100 • $$$$ & Yearly Contracts • Number of Keyword Tracking Limitations • Not Plug & Play, Requires Longer Setup Good For Ecommerce, Multi Location and Enterprise Level Sites
  • 6. Semrush The Good The Not so Good • Regularly Updated Rankings for All Search Terms in Positions 1-100 • Assign “Dollar Value” to Organic Rankings (How Much Would it Cost to Buy The Traffic via PPC) • Domain vs Domain vs Domain vs Domain Comparison • $69.95 - $549.95 Per Month Depending on Package • Doesn’t Take Google Places into Account in Rankings • Organic Traffic Data Can be Way Off from Google Analytics Good For Quick Competitor Analysis & Site Overview
  • 8. Word Cloud The Good The Not so Good • Not Java based like Worddle (Works with Chrome) • What is The Content Really About? • Free • Will only look at < 1,000 Unique Words • Can’t Export as a JPG or PNG Easily • Site Can be Finicky Good For Analyzing 100-1000 Word Blocks of Content
  • 11. Lucky Orange The Good The Not so Good • Records Every Click, Mouse Movement, Keystroke & Interaction • *** Out Keystrokes, Does Not Record User Info like CC #’s • Heat Maps, Form Abandonment, Live Chat • Can Slow a Site Down • $10 - $100+ Per Month • Package is Based on Page Views, Can Burn Through Them With a Bigger Site Good For Evaluating Conversion & Diagnosing Usability Issues
  • 14. GTmetrix The Good The Not so Good • Instant Breakdown of Page Load Time, Size & Requests • Waterfall Breakout to Pinpoint Bottlenecks • Free (Paid Pro Version Available) • Displayed Load Times Can Bounce Around Quite a Bit • Blanket Recommendations • Issues Sometimes with https Sites Good For Evaluating Page Speed & Server Response Time
  • 17. The Good The Not so Good • Titles, Meta & Subheadings • 301’s, 302’s, & 404’s • Alt Image Tags • Only Crawls 500 URLS in Free Version Screaming Frog Good For Quick Site Overview of Page Titles & Meta Descriptions
  • 19. Majestic The Good The Not so Good • Quick Overview of Link Profiles • Anchor Text Distribution • New Additions Daily • Free Version is Very Limited Plans start a $50 per Month • No Function for Building A Disavow File Directly From Tool Like In Ahrefs Good For Link Profile Overviews & In Depth Audits
  • 20. Resources & Reference BrightEdge http://www.brightedge.com/ Semrush https://www.semrush.com Word Cloud http://www.abcya.com/word_clouds.htm Lucky Orange http://luckyorange.com/ GTmetrix https://gtmetrix.com/ Screaming Frog https://www.screamingfrog.co.uk/seo-spider/ Majestic https://majestic.com