Big Site SEO Triage (BlueGlassX)
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How to drill down into big-site index and crawl problems fast, and the tools to try to solve those problems (by Dr. Pete - BlueGlassX 2012)
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Big Site SEO Triage (BlueGlassX)
- 1. Big Site SEO Triage Dr. Peter J. Meyers Marketing Scientist SEOmoz
- 2. Are you a real doctor?
- 3. Why I’m a believer…
- 4. My philosophy… Keyword Density* *just kidding
- 5. My philosophy… Q: Is there a dupe content penalty?
- 6. My philosophy… A: I don’t give a shit.
- 7. I. Look at the damned site
- 8. Your top 2 SEO tools
- 9. Scope out the architecture
- 10. Navigate the main links
- 13. Scan search filters, sorts…
- 14. II. Drill down quickly
- 18. Two useful combos site: + intitle: site: + inurl:
- 19. Quick duplicate check site:example.com intitle:”unique phrase”
- 20. Spot-check URL parameters site:example.com inurl:page=
- 21. Spot-check the architecture site:example.com/menu
- 22. Real-world example 11M - site:example.com 8.4M - site:example.com/shop 6.7M - site:…/shop inurl:option
- 23. How reliable is site:? (a) site:seomoz.org (b) site:…/blog (c) site:…/blog intitle:spam
- 24. Experiment results… (a) 67,700 – 114,000 (b) 4,580 – 8,650 (c) 40 – 40
- 25. Don’t forget the basics Robots.txt HTTP headers HTML headers
- 26. III. Bring in the firepower
- 27. GWT – HTML Improvements
- 28. GWT – Index Status (Advanced)
- 29. GWT – Tiered XML sitemaps I. Main pages II. Categories III. Products
- 30. Screaming Frog – URL parameters
- 31. SF – Track bad internal links
- 32. IV. Choose your weapon
- 33. Robots.txt + Don’t need dev access + Good for prevention - Still can be dangerous - Bad for removal
- 34. Meta noindex + Extremely flexible + Fairly easy to reverse - Occasionally ignored
- 35. 301 redirects + Still very powerful + Impact users + search - Difficult to reverse - Google can get suspicious
- 36. Rel=canonical + Fast and powerful + Very flexible - Easy to screw up
- 38. Rel=prev, Rel=next + Low-risk option + Allows pages to rank - Difficult to implement
- 39. Rule #1 for page-level cues They can’t see what They don’t crawl
- 40. GWT parameter handling + Requires no site access - Inconsistently applied - Google-specific
- 41. Technical SEO isn’t dead
- 42. Thank You! Dr. Peter J. Meyers peter@seomoz.org @dr_pete