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Big Data: Is The Hype Real?
Jonathan Gray
June 14, 2014
Big Data Camp LA
This Talk
• Not very technical (trying something new!)
• Not about “what is Big Data”
• Not about “use cases of Big Data”
• Not about our world being “transformed by Big Data”
I want to talk about the Big Data market today,

why there’s so much hype,

and what that means for you
Where do I get Big Data street cred?
Founder/CEO @ Continuuity
Big Data Application Development Platform
!
!
!
SW Engineer @ Facebook
HBase Projects like FB Messages & FB Puma
!
!
!
Founder @ Streamy
Migrated from PostgreSQL to Hadoop/HBase in 2008
(and lived to tell the story)
Where Are We with Big Data?
• The space is crowded and confused
• Big Data means different things to different people
• Confusion and conflict between technology and business value
• But despite some blowback, the hype continues
In reality, there are Big Data Haves and Have Nots
Confluence of Trends
The Stage [macro trends]
Data volumes increasing
Hardware costs decreasing
Software is eating the world
The Push [tech trends]
Web Scale companies develop Open Source
Right tool for job vs. swiss-army knife
Scale-up to Scale-out
The Pull [biz trends]
Competitive, disrupted, data is differentiation
Proprietary to Open Source and Cloud
Customer-centric experiences win the day
Still Early Days
• The stage is set.

The technology is pushing.

The business is pulling.
• But we are in the early days of Big Data
• The “haves” are using individual heroics
• The “have nots” are being sold partial solutions
• But, the opportunity is so big the hype continues
So What Does This Mean?
• Some are deriving tremendous value from Big Data,
while others are struggling to find value
• Today, the difference comes down to individuals (you)
• Tomorrow, the difference will be vendor solutions (you)
• Eventually, we will access Big Data through Apps (you)
Software is eating the world and

Developers are the new kingmakers
The Hype will be Real
• Big Data is disrupting technology and business
• Data is only getting bigger, competition only stiffer
• Some are realizing the opportunity of Big Data and are
truly become data-driven organizations
• Others are struggling and need help


Big Data is here to stay,

Tremendous Value will be realized,

Software and Talent are key,

Developers are instrumental to realize the opportunity
Thanks!
Learn more about Continuuity @
www.continuuity.com
continuuity.github.io
tryloom.io
jetstream.io

More Related Content

Big data camp la june 14 2014 jon gray

  • 1. Big Data: Is The Hype Real? Jonathan Gray June 14, 2014 Big Data Camp LA
  • 2. This Talk • Not very technical (trying something new!) • Not about “what is Big Data” • Not about “use cases of Big Data” • Not about our world being “transformed by Big Data” I want to talk about the Big Data market today,
 why there’s so much hype,
 and what that means for you
  • 3. Where do I get Big Data street cred? Founder/CEO @ Continuuity Big Data Application Development Platform ! ! ! SW Engineer @ Facebook HBase Projects like FB Messages & FB Puma ! ! ! Founder @ Streamy Migrated from PostgreSQL to Hadoop/HBase in 2008 (and lived to tell the story)
  • 4. Where Are We with Big Data? • The space is crowded and confused • Big Data means different things to different people • Confusion and conflict between technology and business value • But despite some blowback, the hype continues In reality, there are Big Data Haves and Have Nots
  • 5. Confluence of Trends The Stage [macro trends] Data volumes increasing Hardware costs decreasing Software is eating the world The Push [tech trends] Web Scale companies develop Open Source Right tool for job vs. swiss-army knife Scale-up to Scale-out The Pull [biz trends] Competitive, disrupted, data is differentiation Proprietary to Open Source and Cloud Customer-centric experiences win the day
  • 6. Still Early Days • The stage is set.
 The technology is pushing.
 The business is pulling. • But we are in the early days of Big Data • The “haves” are using individual heroics • The “have nots” are being sold partial solutions • But, the opportunity is so big the hype continues
  • 7. So What Does This Mean? • Some are deriving tremendous value from Big Data, while others are struggling to find value • Today, the difference comes down to individuals (you) • Tomorrow, the difference will be vendor solutions (you) • Eventually, we will access Big Data through Apps (you) Software is eating the world and
 Developers are the new kingmakers
  • 8. The Hype will be Real • Big Data is disrupting technology and business • Data is only getting bigger, competition only stiffer • Some are realizing the opportunity of Big Data and are truly become data-driven organizations • Others are struggling and need help 
 Big Data is here to stay,
 Tremendous Value will be realized,
 Software and Talent are key,
 Developers are instrumental to realize the opportunity
  • 9. Thanks! Learn more about Continuuity @ www.continuuity.com continuuity.github.io tryloom.io jetstream.io