Big data camp la june 14 2014 jon gray
- 1. Big Data: Is The Hype Real?
Jonathan Gray
June 14, 2014
Big Data Camp LA
- 2. This Talk
• Not very technical (trying something new!)
• Not about “what is Big Data”
• Not about “use cases of Big Data”
• Not about our world being “transformed by Big Data”
I want to talk about the Big Data market today,
why there’s so much hype,
and what that means for you
- 3. Where do I get Big Data street cred?
Founder/CEO @ Continuuity
Big Data Application Development Platform
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SW Engineer @ Facebook
HBase Projects like FB Messages & FB Puma
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Founder @ Streamy
Migrated from PostgreSQL to Hadoop/HBase in 2008
(and lived to tell the story)
- 4. Where Are We with Big Data?
• The space is crowded and confused
• Big Data means different things to different people
• Confusion and conflict between technology and business value
• But despite some blowback, the hype continues
In reality, there are Big Data Haves and Have Nots
- 5. Confluence of Trends
The Stage [macro trends]
Data volumes increasing
Hardware costs decreasing
Software is eating the world
The Push [tech trends]
Web Scale companies develop Open Source
Right tool for job vs. swiss-army knife
Scale-up to Scale-out
The Pull [biz trends]
Competitive, disrupted, data is differentiation
Proprietary to Open Source and Cloud
Customer-centric experiences win the day
- 6. Still Early Days
• The stage is set.
The technology is pushing.
The business is pulling.
• But we are in the early days of Big Data
• The “haves” are using individual heroics
• The “have nots” are being sold partial solutions
• But, the opportunity is so big the hype continues
- 7. So What Does This Mean?
• Some are deriving tremendous value from Big Data,
while others are struggling to find value
• Today, the difference comes down to individuals (you)
• Tomorrow, the difference will be vendor solutions (you)
• Eventually, we will access Big Data through Apps (you)
Software is eating the world and
Developers are the new kingmakers
- 8. The Hype will be Real
• Big Data is disrupting technology and business
• Data is only getting bigger, competition only stiffer
• Some are realizing the opportunity of Big Data and are
truly become data-driven organizations
• Others are struggling and need help
Big Data is here to stay,
Tremendous Value will be realized,
Software and Talent are key,
Developers are instrumental to realize the opportunity