Becoming a Data Studio Evangelist in Your Business
- 1. Become a Data Studio
Evangelist in Your Business
Sam Marsden, SEO & Content Manager, DeepCrawl
London Digital Analytics - 22nd May 2019
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- 5. Save time with reporting.
Access insights faster.
Data Studio helps me as an SEO
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SEO ManagerTravel around the world
talking about pretty graphs.
- 7. Data Studio helps me work with management
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SEO Manager
Management
● Frequent requests for site traffic data.
● Last minute screenshots for
management meetings.
● Disruptive, repetitive and inefficient.
- 9. Organic trends dashboard (GSC)
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Overview for relevant stakeholders
YoY comparison for
top level tracking
Monthly trending
- 11. Break performance down by directory level
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Use directory level as a dimension to reveal organic
performance for different sections of your site
- 12. Surface device & geographic distributions
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Break down
distribution of
countries Trend device
distributions
month to month
- 13. Saves unnecessary conversations &
disruptions.
Removes recurring friction point.
Encourages more interest from management.
Data Studio helps me work with management
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- 14. Data Studio helps me work with our Content team
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SEO Manager Content team
- 17. Data Studio helps me work with our Content team
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SEO Manager Content team
● Saves manual prep work.
● Guides content review meetings.
● Keeps meetings
structured and
focused on our
goals.
- 18. Data Studio helps me work with junior SEOs
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SEO Manager SEO Executive
- 20. Monthly device, geo and search type trends
dashboard
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Detect changes in
traffic from different
devices, countries or
search types
at a glance.
Clicks Impressions CTR
- 21. Page and query performance
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Top performing
pages in search
Top performing
queries in search
- 22. Performance comparison - Biggest wins and losses
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Pre-filtered tables
to show biggest
changes in
clicks, impressions,
position and CTR.
- 23. Clear monthly comparisons.
Ideal entry point for training up new starters
and junior staff.
Data Studio provides starting point for further
investigation.
What are the benefits?
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- 26. How can Data Studio help expand your influence?
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SEO Manager
Management
Content team
SEO Executive
- 27. We now have all the tools, so what
are the limiting factors?
- 28. GDS still in early stages, but
constrained by time, ideas and
adoption.
Editor's Notes
- Trend branded and non-branded traffic.
- Breakdown traffic for individual site sections.
- Breakdown traffic for individual site sections.
- Filter by no. words in query in Supermetrics.
- Filter by no. words in query in Supermetrics.
- Breakdown traffic for individual site sections.
- Filter by no. words in query in Supermetrics.