SlideShare a Scribd company logo
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Write Great Adverts Dammit!
Barclay Jones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Lisa Jones
LisaMariJones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Click LIKE and Review
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
4
Are you a clever recruiter?
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Passives are the new Black
91% want to see a
brand on a job
before reviewing it
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Social media has just made
some companies take their
traditional approach online…
…. and shout louder!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
A great sourcing strategy…
…. is now all about attraction
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
And it’s all about THEM…
…. not you!
… and maybe not even about your clients!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Why try and attract?
44% look for content to
improve their skills and
help their career path
(NOT jobs) LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Mobiles are so yesterday
We read 25%
slower online
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
… the realization that it’s about THEM not YOU
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Most important factors for looking for a job
LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Least important factors for looking for a job
LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Ideas for Pimping your Job Advert Copy
3 great things
Social proof
Recruited there
before?
Give the
recruiter face!
What does
the client
think?
PITCH the job
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in
60 seconds –
engage them
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in 60 seconds
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative
in 60 seconds
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in 60
seconds
www.someecards.com/
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in 60 seconds – Meme
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in
60 seconds –
Meme
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Get creative in
(more than)
60 seconds –
Infographic
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Setup a
competition to
design a great
advert for you!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Next webinar:
Friday 17 October, 11am
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Click LIKE and Review
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
Lisa Jones
LisaMariJones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
#RecruitClever
37

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