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Introduction to Amazon EC2
Ian Massingham, Technical Evangelist
30 April 2014
ianmas@amazon.com
@IanMmmm
What we’ll cover:
•  A brief look back
•  Amazon EC2
–  Key functionality
–  Companion services
•  Q&A
What is Amazon EC2..?
A Brief look back…
Amazon EC2: Seven Years Young
Amazon EC2 – Seven years ago
•  Single instance family and size
–  m1.small (1 vCPU, 1.7 GiB RAM, 160 GB storage)
•  Linux only
•  On Demand pricing only
•  No AWS Management Console
•  No EBS
•  No Elastic IPs
•  No VPC
•  No Auto Scaling
•  No Elastic Load Balancing
Amazon EC2
Since then
•  Many new families and sizes
–  M1, M2, C1, C3, M3, CC1, CC2, CG1, G2, CR1, HS1, HI1, T1, G2, I2
•  Windows (and Enterprise Linux)
•  Reserved Instances and Spot Instances
•  AWS Management Console
•  Elastic Block Store
•  Elastic IP Addresses
•  Virtual Private Cloud (VPC)
•  Auto Scaling
•  Elastic Load Balancing
•  Performance, security, manageability, and scalability improvements
AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge locations
Amazon EC2
•  Resizable compute instances in the cloud
•  Provision 1 or many instances
•  Pay for what you use; no minimum commitment
•  Familiar operating systems, with cloud benefits
Amazon EC2 Instances - Families
Compute-Optimized
Storage-Optimized
Micro Instances
General Purpose
GPU Instances
Memory-Optimized
C1/CC2/C3
HI1/I2/HS1
T1
M1/M3
G2
M2/CR1
Amazon EC2 Instances - Generations
Amazon EC2 Instances – Types*
c3.large
i2.xlarge
t1.micro
m3.medium
g2.2xlarge
m2.xlarge
*Note: Only instance type is shown from each family/generation, as an example
Recent Instance Highlights
•  HI1– 120,000 random read IOPS on SSDs
•  I2 - Next generation I/O optimized (350,000+ random read IOPS)
•  M3 – Next generation general purpose
•  HS1– 48 TB of storage per instance
•  CR1– 244 GiB of RAM &Intel Xeon E5 2670 (Sandy Bridge) CPUs
•  G2 – 1 NVIDIA GK104 GPU (Kepler)
•  C3 - 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)
A choice of block storage options
•  Locally attached, “instance storage”
–  Type/amount differs by instance
•  Amazon EBS Standard Volumes
•  Amazon EBS Provisioned IOPS Volumes
Who uses EC2..?
Using AWS, Dow Jones saved $40,000;
improves time-to-market by 30%
•  Dow Jones & Company provides news and
business information for the global investment
market.
•  Dow Jones needed to replace its Asian data
center with a flexible, cost-effective alternative
that allowed its staff to focus on building
products
•  Moving its data center to AWS saved $40,000 in
hardware costs and enabled Dow Jones staff to
focus on creating revenue-producing
applications for the website
•  One of the world's leading online travel
companies, providing leisure and business
travel to customers worldwide
•  Expedia needed a global infrastructure to
support its commitment to create a great
experience for customers worldwide
•  Using AWS, Expedia created a global
infrastructure for its critical applications while
reducing network latency to under 50
milliseconds and enabling a 230% CPU
consumption efficiency for data processing
Expedia uses AWS to run critical, high volume applications globally
Some Amazon EC2 Benefits
•  Elastic
•  Completely Controlled
•  Flexible
•  Reliable
•  Secure
•  Inexpensive
Elastic
Amazon EC2 is designed to help you:
•  Simplify your operations
•  Scale as required
•  Improve resiliency
•  Run applications securely
•  Run any application
•  Reduce your costs
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity	
  of	
  1	
  Server	
  
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity	
  of	
  1	
  Server	
  
Tradi2onal	
  capacity	
  required	
  
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1/3rd
Saving
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
InstanceCount
Day of Month
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
InstanceCount
Day of Month
75% Savings
Tradi2onal	
  capacity	
  required	
  
Elastic Capacity
Completely Controlled
Completely Controlled
•  You have control of your instances
•  Log on as root (Linux) / Administrator (Windows)
•  Install the software you need
•  Make the configuration changes you like
•  Create an AMI (Amazon Machine Image)
•  Start/Stop and control via console or APIs
Flexible
Multiple Instance Types
•  Choose the instance type that suits you
•  Change the instance type when you want to
•  Attach as much or as little storage as you need
•  Choose your operating system
•  Choose a pre-configured image (AMI)
Reliable
Build Reliable Architectures
•  Easily build highly available applications
•  AWS Elastic Load Balancing distributes load
•  Auto Scaling helps ensure availability and scale
•  Use multiple Availability Zones (AZs)
Example 3-tier Web App architecture
Secure
Security
•  Secured premises
•  Secured storage
•  Secured keys
•  Secured communications
•  Secured network access
•  Secured users
•  Secured logins
•  Full control to add security
Amazon Virtual Private Cloud (VPC) - Default
•  Provision a logically isolated section of the AWS
cloud
•  Control your virtual networking environment
–  Subnets
–  Route Tables
–  Security Groups
–  Network ACLs
•  Connect to your on-premises network via hw VPN
•  Control if and how your instances access the
Internet
Availability Zone 1a Availability Zone 1b
Internet
10.0.0.5
10.0.0.6
10.0.3.17
10.0.3.5
10.0.1.5
10.0.1.25
10.0.1.8
10.0.1.6
VPC Subnet
VPC Subnet
VPC Subnet
Virtual Private Gateway
Customer Gateway
VPN Connection
Internet Gateway
Customer Data Center
Inexpensive
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
On-Demand instances
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
Up	
  to	
  58%	
  
Savings	
  
Heavy utilization RI
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
>	
  80%	
  u2liza2on	
  
Lower	
  costs	
  up	
  to	
  58%	
  
	
  
Use	
  Cases:	
  Databases,	
  Large	
  Scale	
  HPC,	
  
Always-­‐on	
  infrastructure,	
  Baseline	
  
Heavy utilization RI
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
>	
  80%	
  u2liza2on	
  
Lower	
  costs	
  up	
  to	
  58%	
  
	
  
Use	
  Cases:	
  Databases,	
  Large	
  Scale	
  HPC,	
  
Always-­‐on	
  infrastructure,	
  Baseline	
  
Heavy utilization RI
Up to 49%
Savings
Medium utilization RI
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
>	
  80%	
  u2liza2on	
  
Lower	
  costs	
  up	
  to	
  58%	
  
	
  
Use	
  Cases:	
  Databases,	
  Large	
  Scale	
  HPC,	
  
Always-­‐on	
  infrastructure,	
  Baseline	
  
Heavy utilization RI
41-79% utilization
Lower costs up to 49%
Use Cases: Web applications, many heavy
processing tasks, running much of the time
Medium utilization RI
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Reserved instances
>	
  80%	
  u2liza2on	
  
Lower	
  costs	
  up	
  to	
  58%	
  
	
  
Use	
  Cases:	
  Databases,	
  Large	
  Scale	
  HPC,	
  
Always-­‐on	
  infrastructure,	
  Baseline	
  
Heavy utilization RI
41-79% utilization
Lower costs up to 49%
Use Cases: Web applications, many heavy
processing tasks, running much of the time
Medium utilization RI
15-­‐40%	
  u2liza2on	
  
Lower	
  costs	
  up	
  to	
  34%	
  
	
  
Use	
  Cases:	
  Disaster	
  Recovery,	
  Weekly	
  /	
  
Monthly	
  repor'ng,	
  Elas'c	
  Map	
  Reduce	
  
Light utilization RI
Improving Reserved Instance Flexibility
Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand
Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand
0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
On Demand
Light Utilization RI
Medium Utilization RI
Heavy utilization RI
Optimizing costs with RIs
Unix/Linux	
  instances	
  start	
  at	
  $0.02/
hour	
  
	
  
Pay	
  as	
  you	
  go	
  for	
  compute	
  power	
  
	
  
Low	
  cost	
  and	
  flexibility	
  	
  
	
  
Pay	
  only	
  for	
  what	
  you	
  use,	
  no	
  up-­‐front	
  
commitments	
  or	
  long-­‐term	
  contracts	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  short	
  term,	
  spiky,	
  or	
  
unpredictable	
  workloads;	
  
	
  
Applica'on	
  development	
  or	
  tes'ng	
  	
  
On-demand instances
1-­‐	
  or	
  3-­‐year	
  terms	
  
	
  
Pay	
  low	
  up-­‐front	
  fee,	
  receive	
  significant	
  hourly	
  
discount	
  
	
  
Low	
  Cost	
  /	
  Predictability	
  
	
  
Helps	
  ensure	
  compute	
  capacity	
  is	
  available	
  
when	
  needed	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  steady	
  state	
  or	
  predictable	
  
usage	
  
	
  
Applica'ons	
  that	
  require	
  reserved	
  capacity,	
  
including	
  disaster	
  recovery	
  
Reserved instances
Bid	
  on	
  unused	
  EC2	
  capacity	
  	
  
	
  
Spot	
  Price	
  based	
  on	
  supply/demand,	
  
determined	
  automa2cally	
  
	
  
Cost	
  /	
  Large	
  Scale,	
  dynamic	
  workload	
  handling	
  
	
  
	
  
	
  
Use	
  Cases:	
  
	
  
Applica'ons	
  with	
  flexible	
  start	
  and	
  end	
  'mes	
  
	
  
Applica'ons	
  only	
  feasible	
  at	
  very	
  low	
  compute	
  
prices	
  
	
  
Spot instances
Spot instances
We like to save you money…
EC2 Usage Reports
•  Two new interactive reports:
–  Instance Usage Report
–  Reserved Instance Utilization Report
•  Easy to access in the Management Console
EC2 Usage Reports
Easy to get started..!
AWS Summit London 2014 | Introduction to Amazon EC2 (100)
AWS Marketplace – in the console
Browse, search, discover
and launch thousand of AWS
Marketplace AMIs directly
from within the Amazon EC2
console.
AWS Marketplace
•  AWS Online Software Store
•  Find, research and buy software
•  Simple pricing, aligns with the utility model
•  1-Click launch products - run in minutes
•  Over 1300 products listed in 25 categories
•  Free trials and Enterprise offerings
–  Move seamlessly from PoC to production
Benefits for You
•  1-Click launch, no
procurement of
hardware and software
launches pre-configured
for AWS
•  Minutes for deployment,
instead of weeks or
months
•  Vetted, tested, secure
and approved products
•  Use your AWS account
to purchase
•  Supports Invoice Billing
•  See charges for
software and AWS
services separately
•  Clear pricing for all
products, hourly and
monthly options,
different instance size
and region choices
•  Tools to track your
purchases and control
usage
•  Ability to scale software
up or down on-demand
Find and Deploy Fast One Bill Simple Purchasing
http://aws.amazon.com/marketplace
Next Steps
•  Sign-up for an AWS account!
•  Take advantage of the free tier
–  aws.amazon.com/free
•  Learn more: aws.amazon.com/ec2
•  Join us at the booth
AWS Partner Trail
Win a Kindle Fire
•  10 in total
•  Get a code from our
sponsors
Please rate
this session
using the AWS
Summits App
and help us
build better
events
#AWSSummit
@AWScloud @AWS_UKI
© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Introduction to Amazon EC2
Thank you!
Ian Massingham, Technical Evangelist
30 April 2014
ianmas@amazon.com
@IanMmmm

More Related Content

AWS Summit London 2014 | Introduction to Amazon EC2 (100)

  • 1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. Introduction to Amazon EC2 Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm
  • 2. What we’ll cover: •  A brief look back •  Amazon EC2 –  Key functionality –  Companion services •  Q&A
  • 3. What is Amazon EC2..?
  • 4. A Brief look back… Amazon EC2: Seven Years Young
  • 5. Amazon EC2 – Seven years ago •  Single instance family and size –  m1.small (1 vCPU, 1.7 GiB RAM, 160 GB storage) •  Linux only •  On Demand pricing only •  No AWS Management Console •  No EBS •  No Elastic IPs •  No VPC •  No Auto Scaling •  No Elastic Load Balancing Amazon EC2
  • 6. Since then •  Many new families and sizes –  M1, M2, C1, C3, M3, CC1, CC2, CG1, G2, CR1, HS1, HI1, T1, G2, I2 •  Windows (and Enterprise Linux) •  Reserved Instances and Spot Instances •  AWS Management Console •  Elastic Block Store •  Elastic IP Addresses •  Virtual Private Cloud (VPC) •  Auto Scaling •  Elastic Load Balancing •  Performance, security, manageability, and scalability improvements
  • 7. AWS Global Infrastructure 10 Regions 25 Availability Zones 51 Edge locations
  • 8. Amazon EC2 •  Resizable compute instances in the cloud •  Provision 1 or many instances •  Pay for what you use; no minimum commitment •  Familiar operating systems, with cloud benefits
  • 9. Amazon EC2 Instances - Families Compute-Optimized Storage-Optimized Micro Instances General Purpose GPU Instances Memory-Optimized
  • 11. Amazon EC2 Instances – Types* c3.large i2.xlarge t1.micro m3.medium g2.2xlarge m2.xlarge *Note: Only instance type is shown from each family/generation, as an example
  • 12. Recent Instance Highlights •  HI1– 120,000 random read IOPS on SSDs •  I2 - Next generation I/O optimized (350,000+ random read IOPS) •  M3 – Next generation general purpose •  HS1– 48 TB of storage per instance •  CR1– 244 GiB of RAM &Intel Xeon E5 2670 (Sandy Bridge) CPUs •  G2 – 1 NVIDIA GK104 GPU (Kepler) •  C3 - 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)
  • 13. A choice of block storage options •  Locally attached, “instance storage” –  Type/amount differs by instance •  Amazon EBS Standard Volumes •  Amazon EBS Provisioned IOPS Volumes
  • 15. Using AWS, Dow Jones saved $40,000; improves time-to-market by 30% •  Dow Jones & Company provides news and business information for the global investment market. •  Dow Jones needed to replace its Asian data center with a flexible, cost-effective alternative that allowed its staff to focus on building products •  Moving its data center to AWS saved $40,000 in hardware costs and enabled Dow Jones staff to focus on creating revenue-producing applications for the website
  • 16. •  One of the world's leading online travel companies, providing leisure and business travel to customers worldwide •  Expedia needed a global infrastructure to support its commitment to create a great experience for customers worldwide •  Using AWS, Expedia created a global infrastructure for its critical applications while reducing network latency to under 50 milliseconds and enabling a 230% CPU consumption efficiency for data processing Expedia uses AWS to run critical, high volume applications globally
  • 17. Some Amazon EC2 Benefits •  Elastic •  Completely Controlled •  Flexible •  Reliable •  Secure •  Inexpensive
  • 19. Amazon EC2 is designed to help you: •  Simplify your operations •  Scale as required •  Improve resiliency •  Run applications securely •  Run any application •  Reduce your costs
  • 20. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day
  • 21. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity  of  1  Server  
  • 22. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity  of  1  Server   Tradi2onal  capacity  required  
  • 23. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ServerLoad Hour of day Capacity of 1 Server Traditional capacity required 1/3rd Saving
  • 24. 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 InstanceCount Day of Month
  • 25. 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 InstanceCount Day of Month 75% Savings Tradi2onal  capacity  required   Elastic Capacity
  • 27. Completely Controlled •  You have control of your instances •  Log on as root (Linux) / Administrator (Windows) •  Install the software you need •  Make the configuration changes you like •  Create an AMI (Amazon Machine Image) •  Start/Stop and control via console or APIs
  • 29. Multiple Instance Types •  Choose the instance type that suits you •  Change the instance type when you want to •  Attach as much or as little storage as you need •  Choose your operating system •  Choose a pre-configured image (AMI)
  • 31. Build Reliable Architectures •  Easily build highly available applications •  AWS Elastic Load Balancing distributes load •  Auto Scaling helps ensure availability and scale •  Use multiple Availability Zones (AZs)
  • 32. Example 3-tier Web App architecture
  • 34. Security •  Secured premises •  Secured storage •  Secured keys •  Secured communications •  Secured network access •  Secured users •  Secured logins •  Full control to add security
  • 35. Amazon Virtual Private Cloud (VPC) - Default •  Provision a logically isolated section of the AWS cloud •  Control your virtual networking environment –  Subnets –  Route Tables –  Security Groups –  Network ACLs •  Connect to your on-premises network via hw VPN •  Control if and how your instances access the Internet
  • 36. Availability Zone 1a Availability Zone 1b Internet 10.0.0.5 10.0.0.6 10.0.3.17 10.0.3.5 10.0.1.5 10.0.1.25 10.0.1.8 10.0.1.6 VPC Subnet VPC Subnet VPC Subnet Virtual Private Gateway Customer Gateway VPN Connection Internet Gateway Customer Data Center
  • 38. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances On-Demand instances
  • 39. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances
  • 40. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances Up  to  58%   Savings   Heavy utilization RI
  • 41. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI
  • 42. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI Up to 49% Savings Medium utilization RI
  • 43. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI 41-79% utilization Lower costs up to 49% Use Cases: Web applications, many heavy processing tasks, running much of the time Medium utilization RI
  • 44. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Reserved instances >  80%  u2liza2on   Lower  costs  up  to  58%     Use  Cases:  Databases,  Large  Scale  HPC,   Always-­‐on  infrastructure,  Baseline   Heavy utilization RI 41-79% utilization Lower costs up to 49% Use Cases: Web applications, many heavy processing tasks, running much of the time Medium utilization RI 15-­‐40%  u2liza2on   Lower  costs  up  to  34%     Use  Cases:  Disaster  Recovery,  Weekly  /   Monthly  repor'ng,  Elas'c  Map  Reduce   Light utilization RI
  • 46. Best RI for Utilization $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 Heavy Medium Light O-Demand
  • 47. Best RI for Utilization $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 Heavy Medium Light O-Demand
  • 48. 0 2 4 6 8 10 12 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 On Demand Light Utilization RI Medium Utilization RI Heavy utilization RI Optimizing costs with RIs
  • 49. Unix/Linux  instances  start  at  $0.02/ hour     Pay  as  you  go  for  compute  power     Low  cost  and  flexibility       Pay  only  for  what  you  use,  no  up-­‐front   commitments  or  long-­‐term  contracts     Use  Cases:     Applica'ons  with  short  term,  spiky,  or   unpredictable  workloads;     Applica'on  development  or  tes'ng     On-demand instances 1-­‐  or  3-­‐year  terms     Pay  low  up-­‐front  fee,  receive  significant  hourly   discount     Low  Cost  /  Predictability     Helps  ensure  compute  capacity  is  available   when  needed       Use  Cases:     Applica'ons  with  steady  state  or  predictable   usage     Applica'ons  that  require  reserved  capacity,   including  disaster  recovery   Reserved instances Bid  on  unused  EC2  capacity       Spot  Price  based  on  supply/demand,   determined  automa2cally     Cost  /  Large  Scale,  dynamic  workload  handling         Use  Cases:     Applica'ons  with  flexible  start  and  end  'mes     Applica'ons  only  feasible  at  very  low  compute   prices     Spot instances Spot instances
  • 50. We like to save you money…
  • 51. EC2 Usage Reports •  Two new interactive reports: –  Instance Usage Report –  Reserved Instance Utilization Report •  Easy to access in the Management Console
  • 53. Easy to get started..!
  • 55. AWS Marketplace – in the console Browse, search, discover and launch thousand of AWS Marketplace AMIs directly from within the Amazon EC2 console.
  • 56. AWS Marketplace •  AWS Online Software Store •  Find, research and buy software •  Simple pricing, aligns with the utility model •  1-Click launch products - run in minutes •  Over 1300 products listed in 25 categories •  Free trials and Enterprise offerings –  Move seamlessly from PoC to production
  • 57. Benefits for You •  1-Click launch, no procurement of hardware and software launches pre-configured for AWS •  Minutes for deployment, instead of weeks or months •  Vetted, tested, secure and approved products •  Use your AWS account to purchase •  Supports Invoice Billing •  See charges for software and AWS services separately •  Clear pricing for all products, hourly and monthly options, different instance size and region choices •  Tools to track your purchases and control usage •  Ability to scale software up or down on-demand Find and Deploy Fast One Bill Simple Purchasing http://aws.amazon.com/marketplace
  • 58. Next Steps •  Sign-up for an AWS account! •  Take advantage of the free tier –  aws.amazon.com/free •  Learn more: aws.amazon.com/ec2 •  Join us at the booth
  • 59. AWS Partner Trail Win a Kindle Fire •  10 in total •  Get a code from our sponsors
  • 60. Please rate this session using the AWS Summits App and help us build better events
  • 62. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc. Introduction to Amazon EC2 Thank you! Ian Massingham, Technical Evangelist 30 April 2014 ianmas@amazon.com @IanMmmm